Vi invites Mumbaikars to brighten up the lives of the underprivileged

Deepawali, the Festival of Lights is associated with brightness, beauty and bounty. It is a time for families, friends and communities to come together and rejoice in the festive spirit. As Maximum City – Mumbai, gets bedecked for the occasion, India’s leading telecom operator Vi is embracing the spirit of inclusivity with a special initiative to spread cheer amongst the less privileged.   

Vi’s recent campaign, Be Someone’s We showcases that even a small gesture is enough to make someone feel less left out, less lonely and cared for. Infusing the joy of giving during this festive period, Vi’s Deepawali initiative urges Mumbaikars to gift clothes, toys and books that can help bring joy and smiles to those who do not have the privilege of receiving Deepawali gifts.

 Starting 8^th November, select Vi stores in Mumbai will accept contributions of gently used or new clothes, toys and books. For the convenience of those who might be travelling or caught up with festive chores, Vi stores in Mumbai will continue to accept such contributions till 17^th November. Vi has partnered with local NGOs in Mumbai who will undertake the task of distributing these items to the needy in their locations. 

 Extending his Deepawali greetings to the residents of Mumbai, Sumit Agarwal, Cluster Business Head - Mumbai, Vodafone Idea said, “Mumbaikars celebrate all festivals with fervor and enthusiasm and Deepawali is the biggest annual festival. This Deepawali, we are following the cadence of Vi’s campaign, Be Someone’s We. In the midst of this auspicious time of sharing, caring and giving, Vi is requesting citizens to be thankful for their good fortune and do their bit for the less privileged, bring a little joy to their lives. Together, we can ensure that everyone has a truly Happy Deepawali and no one feels left out or lonely”.   

 In the true spirit of the city that embraces all who come here and enables them to thrive, Vi requests Mumbaikars to open their hearts and participate in the Be Someone’s We Deepawali initiative, in large numbers.

 Be Someone’s We reflects the collective effort to extend the joy and warmth of Deepawali to those who may be deprived of it due to various circumstances. It underscores the commitment of Vi to share the spirit of togetherness and inclusivity with all members of society. Vi wishes everyone a safe and happy Deepawali!