Vi-John goes digital with its innovative "Shaving Se Snan Tak" campaign

Vi-John, one of the leading grooming and personal care brands in India, recently amplified the "Shaving Se Snan Tak"  campaign digitally with CupShup, the integrated marketing solution provider. While the campaign was launched in January aimed at encouraging consumers to get a free shave along with the holy dip during the Magh/Magha Mela, the brand took the campaign digital to reach out to more people and resonate with its target audience. While the mela attracted around 9 crore devotees in the duration of 45 days this year at Sangam, Prayagraj, the brand leveraged the gathering to deliver more than 12000 shaves to devotees.  The digital campaign used mobile marketing, paid media and influencer marketing to make inroads into Tier 2 & 3 cities of the country.

The entire campaign was amplified across digital platforms by CupShup, adopting a strategic approach to identify, target and reach the ideal audience by leveraging paid media advertising, mobile marketing, influencer marketing, and social media advertising. This ensured that Vi-John's ability to identify and tackle grooming issues gained visibility on platforms like YouTube, Instagram, Google, etc.

Speaking about the collaboration, Ashutosh Chaudharie, General Manager (Marketing), Vi-John India, said, "We are thrilled to collaborate with CupShup to take our 'Shaving Se Snan Tak' initiative to a new level. The campaign aimed to provide a unique experience to our consumers by combining grooming with religion, and we are glad that we were able to achieve that through CupShup's strategic approach."

The campaign resonated with its TG as it placed the brand at the intersection of India’s culture and grooming, a growing need in India’s ever growing young generation.

"We are excited to have collaborated with Vi-John for this unique initiative. By leveraging our expertise in brand promotions and activations, we were able to amplify the campaign across digital platforms and reach the ideal target audience. The campaign's success is a testament to the innovative and timely thinking of Vi-John combined with our strategic approach”, said Sidharth Singh , Co-Founder , CupShup, the Integrated Marketing Solution Provider.

The collaboration between Vi-John and CupShup was a huge success, highlighting the power of combining creativity and strategy to create impactful campaigns.