VICE Media Group appoints Rafael Lavor as Head of Strategy

Rafael Lavor has been appointed as the new Head of Strategy at VICE Media Group, emphasizing the company's dedication to fostering innovation and delivering cutting-edge content to its global audience.

With over 18 years of experience, Lavor has developed expertise in creative strategy, in-depth qualitative research, consumer studies, service innovation, digital communication, and brand management and development.
His extensive portfolio includes work with local innovation consultancies and global creative agencies, contributing to the success of brands such as du, NEOM, Nissan, KFC, Peugeot, Nokia, Mastercard, Smirnoff, Volkswagen, Ford, Chevrolet, Embraer, Stella Artois, Tang, Uber, Deezer, Amazon, McVitie’s, Hilton, Abu Dhabi Investment Office, and more.

Lavor's leadership on various teams and projects has garnered recognition at prestigious marketing awards such as the Brazil Effies, LATAM Effies, and MENA Effies. Tarek Khalil, Managing Director of MEA for VICE, expresses enthusiasm about Lavor's addition to the team, citing his extensive regional experience and ability to tackle complex brand challenges. Khalil is confident that Lavor's leadership will contribute to the creation of even more impactful content for VICE's clients and audiences across the Middle East and Africa.