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Video Exclusive: Brands on campaign overdrive to celebrate Diwali

On the eve of Diwali marketers pull all the stops to devise the most ingenious campaigns that will resonate with audiences and tap into their generous spirit during the festivities. In this video exclusive feature, we will showcase all the exciting campaigns that made the rounds this festive season.

#AdviceZarooriHai Diwali campaign by Edelweiss Mutual Fund 

Edelweiss Mutual Fund has launched a film for Diwali extending the #AdviceZarooriHai campaign with an aim to lay emphasis on the need of taking the right advice before we do anything in life and primarily investing.

This Diwali, Swiggy and Dentsu Webchutney say 'Diwali mein kisi ko khaali haath wapas nahi bhejte'

The film is conceptualised and produced by Dentsu Webchutney in association with Frog Pond Productions, directed by Sandeep Yadav starring Pallas Prajapati. A little boy learns the value of ‘giving back’ while distributing sweets in his society on Diwali. Through his eyes, we see the tradition for what it really is - a gesture meant to be extended to anyone and everyone.

Citibank encourages consumers to share their unique experiences this Diwali

Citibank has launched its latest brand campaign that encourages and enables everyone to rise above societal beliefs stereotypes and festival conventions to celebrate Diwali in their own unique way.

Peter England Presents New TVC Campaign with Chennai Super Kings, Led by MS Dhoni

The TVC shows MS Dhoni, Dwayne Bravo & Shane Watson of the IPL 2018 champions the Chennai Super kings, bringing Diwali in with festive cheer with Peter England’s festive shirt collection.

Future Generali India Life Insurance wishes you a Happy Diwali but Less Sugar-wali

The brand through its earlier campaigns - Father’s Day and Rakshabandhan – has been prodding fathers to take care of their health. For Diwali once again the brand not only wants to remind fathers to stay healthy by cutting down sugar and also take the less sugar challenge.

Brand D2H brings a new perspective, introduces ‘Alag Hi View’ campaign for the festive season

The campaign aims to highlight the younger, innovative avatar of D2H brand, bringing out its technologically advanced offerings & customer centric solutions. The core idea of the TVC is that technology isn’t just simplifying life of our core customer base of young people, it is making them more aware, opening up their minds, and it helped them have a very different point of view.

Legrand India salutes the Unsung Heroes of Diwali

The company surprise the electricians and their family members this Diwali. As a part of this campaign, the company plans to reach out to electricians from across 15 cities on ground and light up their homes while the electricians themselves are busy lighting our homes.  

ICICI Lombard encourages people to #DoTheDifficult this Diwali

 CICI Lombard’s new campaign ‘Truly Happy Diwali’ dovetails with the celebrations associated with Diwali festival to deliver the message of health and wellness in an interesting and contextual way. The creative is an attempt to make consumers aware of the ill effects of bursting firecrackers on the health of oneself and the loved ones.

Pepperfry continues to spark a feeling of home, this Diwali

Through this campaign, Pepperfry reinforces how with its wide range of designs, products, prices and styles is a natural choice for customers when they are doing up their homes for the festive season.

Maxxis Tyres launches #TyohaarKaHumsafar

Maxxis Tyres imbues a festive undercurrent in their latest campaign for Diwali. The campaign takes you through the streets of the major metros in India and how all these roads unite similarly Indian’s come together and unite during the festive season.

Manyavar launches ‘India Ethnic Week’ campaign featuring Virat Kohli

The campaign was conceptualised with two focal points: to bring attention to ethnic clothing as a cultural identifier and to induce the idea of a week-long celebration lasting from Dhanteras to Bhai Dooj, instead of focusing solely on the day of Diwali.

Freecharge launches festive season campaign - What’s the Big Deal

The campaign, conceptualized by Autumn Worldwide-the creative agency, consists of two online ad films that resonate with Freecharge’s commitment of enhancing customer experiences and making them hassle-free. Perfectly timed for the festive season, these films directly target the young and smart millennials, for whom nothing is that big a deal.

Brand Factory’s #Diwali365Days takes a quirky take on how things go overboard during Diwali

The film captures the essence of how Diwali also means dramatization of everything. There are countless greetings from random numbers to mandatory office celebrations to never-ending selfie sessions. It is something we don’t opt, but our celebrations are incomplete without it. Through a quirky narrative, the digital film showcases such instances which do get overwhelming.

This Diwali #LookUp, Says Vodafone

Campaign conceptualised by Ogilvy, the film beautifully brings out the changing nature of Diwali celebrations seen through the eyes of a kid. It shows the contrast between how Diwali was celebrated traditionally by the child’s father with lots of love & warmth and how it is perhaps celebrated presently.

Iss Diwali, saare mael dho daalo

The new campaign around Diwali tackles another kind of ‘mael’. This time, Ghadi urges its consumers to give each profession its due respect and not to belittle people for what they do. The TVC takes place inside every proverbial Indian household, where the domestic help is taken for granted. The film has been conceptualized by ADK Fortune and executed by Full Circle Films.

HIL Promotes the Spirit of Diwali with the Gift of Education

In line with the brand philosophy of HIL – “Together, We Build”, the campaign highlights the hope and enthusiasm of children in rural India towards education. Conceptualized by Ogilvy.

Bajaj Allianz launches campaign #GiftABetterEmotion this Diwali

In association with WATConsult, Bajaj Allianz General Insurance promotes #GiftABetterEmotion, with a sole objective to encourage the idea of insurance as the best and the most memorable gift.

Taneira's latest campaign - Like No Other

This campaign celebrates the uniqueness and individuality of every woman through the lens of Indian festivities, thus showcasing the latest festive collection and striking a heartfelt chord with the audience.

Honor Reminisces launches #YehDiwaliHonorWali Campaign

This Diwali, Honor intends to break the barriers of hesitations between the loved ones and extend a hand of friendship.

Sabhyata launches its first Diwali Campaign

This video, by Sabhyata, is an initiative to project the new father daughter relationship in sync with the modern lifestyle and defines this connection in a new unique way.

ICICI Prudential AMC's new campaign #Yeh Diwali SIP Wali

This Diwali, ICICI Prudential Asset Management Company (AMC) aims to spread the light of financial prudence.

Coca-Cola's urges consumers to make Diwali special for someone

Coca-Cola has launched a new TV commercial which has been created on the core message of connecting cultures, featuring actor Ayushmann Khurrana and actress Anupriya Goenka.

Saregama Carvaan suggests a new behaviour through its campaign this Diwali

Saregama Carvaan differentiates its brand by integrating its message with a point-of-view on the way we celebrate Diwali. The Womb creates a clutter breaking campaigns that taps into the nostalgia factor that the product carries.

BIBA launches festive season campaign - Diwali Showstoppers

The film beautifully captures the essence of a BIBA Woman, who is confident, graceful and stylish.

Pepperfry launches ‘Diwali toh sab ke liye hai’ festive campaign

The television commercial has been conceptualized by Law and Kenneth Saatchi and Saatchi. It captures how people from different age groups, varied walks of life and diverse communal beliefs celebrate the joyous occasion of Diwali in different ways.

Tanishq’s Utsava launches a vibrant campaign for Diwali festival

The film shows loved ones gifting each other a piece of Tanishq – a husband and his wife, two friends, a mother and a daughter – all equally showcasing their love towards one another and celebrating a ‘Tanishq Waali Diwali.’

This Diwali, appreciates its superheroes with a special #Sellerbration

The campaign was conceptualized by Leo Burnett Orchard and went on air with digital films that interestingly leveraged drones to break through the festive clutter. Through the drones, the films simulated customer walk-ins, facilitating customers to virtually share their wish list with sellers in addition to highlighting how they transcend geographies to fulfill millions of the smallest Diwali wishes.

This Diwali, Nokia urges people to cast their phones aside & #UniteForLove

In this festive season, Nokia mobile proposes that for a day, people spend quality time with their loved ones. It doesn’t just say that, it walks the talk on this one. Conceptualised by Dentsu One.

CuroCarte Celebrates its first Anniversary with latest Diwali Campaign

This Diwali, step outside the box and gift a story that will last a lifetime.

New online campaign from Greenply - #WontHideFromDiwali

The trend of bursting fire crackers has been around for a long time but apart from affecting the environment gravely over the last several years, it brings with it a disturbing experience for the animals around us.

Greenply thus urges people to go noise free this Diwali so that the joyous festival doesn’t turn into a cause of trauma for the creatures around us. Unlike us, they do not have voices to express their distress.

This Diwali, Edelweiss Mutual Fund urges investors to take the right advice from experts for a safe and secure Diwali

This film has been shot in association with the Mumbai Fire Safety brigade who has given tips on how to celebrate safe and secure Diwali. 

Tata Tiscon sparks joy this Diwali

 This Diwali, Tata Tiscon throws the spotlight on a different aspect of strength and elevates the focus of power from physical to a more emotional plane. A pioneer in the construction industry, Tata Tiscon attempts to re build the codes of category communication with J Walter Thompson through a new story – Be the Light.

Travellers surprised with dazzling Diwali display from British Airways

British Airways partnered with London-based dance company, The Bollywood Co, to create a Bollywood flash mob performance which was spontaneously staged for a busy terminal of unassuming customers.

BA_Diwali_Final_with subs from Beast Video Production on Vimeo.

HP India introduces “Umeed ka diya” video urging support for local Artisans & Street Vendors

The three-minute video created by Autumn Worldwide shows the story of a child’s genuine concern for a street vendor. It resonates the message – “One small step taken by all of us can bring along a big difference in someone else’s Diwali” and encourages the viewers to support the street vendors.


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