Video exclusive: Shashi Sinha – unabridged and in his most candid self...

Industry veteran and Chief Executive Officer of IPG Mediabrands India, Shashi Sinha is one of the most influential voices in the advertising industry. A career full of successes, Sinha has a series of achievements and accolades under his belt. The latest addition to the industry accolades is the Lifetime Achievement Award conferred on Sinha by AAAI on December 1, 2023 in Mumbai.

In a free-wheeling Zoom interview with Adgully, Shashi Sinha, CEO, IPG Mediabrands India, explores several aspects of his life, his career, his vision. In his customary fast speaking and to-the-point manner, Sinha speaks about some challenges ranging from talent retention in advertising to news ratings controversies; the evolution in media buying and planning function; digital ratings; the people who have influenced him the most; the road ahead for the advertising industry; etc.

Sinha shares several anecdotes and milestones as he takes a walk down memory lane – from a successful career in sales to being lured into advertising, taking a salary cut, to witnessing the evolution of the media scenario, the major changes in the advertising industry, streamlining the ratings ecosystem in the country, and much more.