Video Exclusive: The ads that stood out this week
The ongoing Indian Premier League (IPL) season is seeing a plethora of ads being released everyday – be it by brands of all hues or by the IPL franchise teams themselves. Last week, LinkedIn launched its first India-centric ad. Online food ordering and delivery platform Swiggy has launched as many as 6 TVCs, Airtel’s 4G ad targeted at IPL fans and more.
There are several ads that whizzed by on our screens, but there are some that forced us to sit back and take notice – by their sheer creativity, presentation, theme, and message.
We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention.
Ogilvy shows why Love Matters
Ogilvy India takes a brave step in its ad for Love Matters, a platform that provides information on relationships, sex and gender equality. The #LforLove campaign shines the light on the emotions that connect two people, irrespective of their sexual preference, and end the portrayal of homosexual women as objects of fantasy. So that they are accepted for who they are – ordinary human beings.
Coca-Cola’s ‘Share A Rishta’
Conceptualised by McCann Worldgroup, #ShareACokeIndia has been reinvented to connect with the Indian consumers, taking ‘Relationships’ as the concept. With the theme ‘Har Rishta Bola, Mere Naam Ki Coca-Cola’, the narrative draws upon the significance of relationships for Indians and reignites them by creating moments of happiness that comes from sharing a Coke.
Dentsu One grows the love for Honda
Developed by Dentsu One, the ‘Love is Growing’ campaign for Honda Actica 5G is unique in more ways than one. Here, the obvious, that is, the technology, new stylish design, advance features and added convenience which make Activa the leader, are subtle but not the focus. Instead, the campaign takes a step further and celebrates how Activa is not just a two-wheeler but an emotion, that is, love which unites millions of Indian families and youth.
Bluestar shows how to keep cool – no matter what
Blue Star Inverter AC has rolled out an interesting campaign for the summers, conceptualised by FCB Interface. The first film brings the story of a home-alone teenager to the fore, enfolding the drama that ensues when his mother comes back suddenly. And how a Blue Star inverter AC keeps his friends cool and comfortable till ‘mummy danger’ passes. The second film is based on the instance when unexpected guests – tree-climbing cousins – crash into the house. The film brings alive the comparison between an ordinary AC and the Blue Star Inverter AC when several chimpanzees break into a house.
Bisleri Fonzo gets a dash of swag from Mika Singh
Bisleri International recently announced the launch of its new brand, Bisleri Fonzo, a drink with real mango juice and refreshing fizz. The premise of the launch campaign, conceptualised by FCB India, is set in a unique world where traditional mango lovers and the contemporary lovers of fizzy drinks come together and form a nutty world of Bisleri Fonzo, including some Bollywood style foot-tapping numbers helmed by none other than Mika Singh.
Havmor casts a Cool Gaiz on hot summers
Cool Gaiz is back this summer to further strengthen Havmor Ice Cream’s #MadeOfMilk stance through two new iterations. Conceptualised by Creativeland Asia, the TVCs focus on how Havmor Ice Cream has more variants than the summer can handle. The animation and overall style is something new for the ice-cream industry and typically ambitious from a brand that has stood out right from its products and flavours to its very stance as a brand.
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