Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.
We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention.
Tanishq- "Aapke apne hain hum."
Conceptualized by Lowe Lintas, the campaign speaks about customization, purity and range of products that Tanishq offers to their customers.The customization aspect highlights of how meticulously Tanishq has been taking care to deliver the best product by satisfying the exact requirements of each customer. Special care is taken to achieve that perfect cut, finish and designing of the product.
This TVC effectively reinforces communication line 'Kuch Kar Aisa, Duniya Banna Chahe Tere Jaisa', that the brand advocates.
The newly released campaign showcases the Clinique Moisture Surge 72 Hour Auto-Replenishing Hydrator in an energising narrative, capturing the daily hustle of the modern Indian woman; it is characterized by unexpected ups and downs that form a part of our busy lifestyles, demanding not only us, but also our skin to be well-prepared.
Read more:Video Exclusive: The ads that stood out this week
P&G Shiksha- #DontLetDreamsWait
The film is inspired by a true story and highlights Bittu’s life at school. Having grown up in a village without schools, he had to wait until the age of 75 to attend one. Bittu’s story is a simple yet heart-warming instance of the dreams fulfilled by P&G Shiksha through its interventions.
Conceptualized by Ogilvy India, the campaign consists of a film featuring Col. Sanders and more. The 15-second film opens with a guy holding a KFC bucket and grooving to the tune of ‘Dil Se Re’ on a moving train. Suddenly he notices the Colonel by his side carrying a bucket of the Smoky Red, in all its glory. He wonders where this delicious looking grilled chicken has come from and asks the Colonel so. Keeping with the filmy setting, the Colonel breaks into a song - “Grill se re, Grill se re”. Now if that doesn’t cause #DilMeinGrill, what will?
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