Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.
We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention.
This campaign stems from the insight of how music has become a vital part of India’s daily social fabric, where users use music as a strong medium of emotional connect and resonance to navigate through their life. Right from coping with tough situations, and celebrating happy ones, to managing the common conflict between personal ambition and social norms, some kind ofdichotomy fuels individual lives. Through it all, Spotify provides an uninterrupted experience, based on the vast music library and the option to play tracks anytime, anywhere.
#SabkoChabaJaenge is a digital first campaign created by Dabur India Ltd to promote its brand Red Toothpaste during the 2019 Cricket World Cup. The campaign kicked off with a creative designed for India-Pakistan and this was followed with specially designed creatives for each of India’s matches.
The new product brand, under the DOUBLEMINT master brand aims to widen its presence in the freshness category, a segment it leads globally. It is being launched on the back of extensive consumer research and shall offer the freshness of mint with the much loved desi flavour. The 1st TVC depicts Pehle Paan, Phir Kanyadaan wherein a father dramatically stops the bride at her wedding altar, only to reach for a pack of DOUBLEMINT Paanmint, which he offers to the groom.
The campaign features brand ambassadors Rana Dagubbatti and Radhika Apte, who are distinct characters and trendsetters in their field of work. Their offbeat choices of roles, multi-talent, the eschewing of the usual and innovation at its best embody smartwater’s attributes of innovation and forward thinking. The campaign is conceptualized by Taproot Dentsu.
The campaign is based on the simple insight that in the morning rush, the homemaker usually times her every task. But with 3 Minute Seviyan Upma, at least the family’s favourite breakfast is sorted. With breakfast being the most important meal of the day, she is seeking convenient solutions, without compromising on taste and quality.