Video Exclusive: The ads that stood out this week
Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.
We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention.
Sprite #Evolution featuring Ishaan Khattar, Nani, and Anirudh Ravichander
The campaign will be supported by a robust integrated marketing campaign, including TV commercials in seven languages- Tamil, Telugu, Hindi, Bengali, Marathi, Kannada and Oriya. Conceptualised by Ogilvy Delhi.
Conceptualized by WYP Brand Solutions, the campaign comprises of a series of videos which beautifully portrays emotions and couples it with rationality, thus bringing alive the concept of ‘blessed Gold’ or ‘Dua Ka Sona.’
IPG Mediabrands, Humsafar Trust Pride Themed National Anthem
Interactive Avenues – A Reprise Network Company, which is the digital arm of IPG Mediabrands India, joined hands with The Humsafar Trust, one of Asia’s first and the largest organisations working for LGBTQIA+ health and rights, to create a special National Anthem film.
Volkswagen Tiguan Brand Film #ChaseTheSun #TheJourneyWithin
The 10 minute branded content film is a collaborated effort of team VW Tiguan, 22feet Tribal Worldwide, PHD India and PowerDrift.
Dove’s new campaign, developed by Ogilvy India, is an endeavour towards addressing these archaic, pre-defined stereotypes and encouraging women to stand tall and wear their hair as they like #AapkeBaalAapkiMarzi in the true spirit of Independence Day.