Vidooly appoints senior media executive, Preeti Jadhav as VP of Revenue

Vidooly Media Tech, India's leading Video Intelligence platform, has appointed Preeti Jadhav as Vice President of Revenue. Jadhav a senior media executive with 14 years of experience,  in her new role will lead strategic growth at Vidooly by identifying key revenue channels and opportunities. She will also be responsible for business development and partnerships at Vidooly. Along with this Vidooly has also expanded its presence with its second office in India at Mumbai’s business hub, Bandra Kurla Complex.

Talking about the expansion and welcoming Jadhav, Nishant Radia, CMO and Co-founder of Vidooly, said “We are extremely fortunate to have Preeti join us at Vidooly. She brings with her vast years of experience in the media industry and is keenly aware of the challenges and opportunities in the space. She will play a pivotal role in our growth as we look to expand into international markets and further solidify our presence as industry leaders in the digital video space globally. It also highlights the immense value we have been able to able to create in the media and online video industry in order to attract talent of such high caliber towards a startup like ours.

With our Mumbai expansion we now have a presence in the entertainment capital of India. This will allow us to work closely with the entertainment and media industry in addressing the challenges they face and also aligns with our vision of becoming a key player in the media industry”

In her previous role, Jadhav worked at Hotstar in roles of agency lead and that of leading the sales business responsible for driving revenue for larger part of west region. Over her 14 years of experience, she has had stints at media conglomerates like Star Network, Network 18 and Percept Media across various functions such as business development, revenue, advertising, and strategic initiatives.

“The media industry globally is witnessing a sea change as data-driven approach of marketing backed by actionable and real-time intelligence becomes a mainstay. As the internet adoption rate grows, online video brings with it the next wave of trends such as cord cutting, online streaming and newer formats of content creation such as VR and AR. Vidooly with its industry-leading technology in the online video space such as brand safety is poised to become the market leader as it looks to become the go-to platform for video analytics for anyone operating in the online video space. I am excited and looking forward to driving this new mandate at Vidooly” said Jadhav.

The expansion and hiring is on the back of Vidooly’s industry leading growth in the last 1 year in the space of online video. Vidooly has been constantly innovating with industry first products such as sentiment analysis, brand safety, and a machine intelligence backed real-time content engine for content creators, advertisers, media agencies and brands across multiple platforms. Vidooly has also been able to attract marquee brands, agencies and global companies to its platform such as Hindustan Unilever and GroupM to name a few.

The online video analytics market globally is expected to grow to $ 11.17 billion by 2022 from $2.61 billion currently. Increasingly as people shift from traditional means of video consumption to online video, video analytics will play a key role for brands, advertisers and content creators as they look to generate better ROI’s from their advertising monies.