Vikram Phadnis steals the show at Bollywood style icon awards

Celebrated Indian Fashion Designer, Vikram Phadnis, struck multiple chords at the Bollywood Style Icon Awards by showcasing a dress, uniquely showcasing photo films by leading instant camera player - FUJIFILM Instax. The striking vivid hues of the photographs created a phenomenal effect. The carefully designed dress served as the most unique example of creative prowess by Phadnis and showcased Instax’s legacy in the imaging space. 

The brand’s partnership with the Bollywood Style Icon Awards as the Instant Pictures Partner is a testament to its commitment of staying at the forefront of trends. The award show will also feature an exclusive award category which will be presented by FUJIFILM as well as a dedicated on-ground PAP corner. 

FUJIFILM Instax has a wide range of compact, technology driven instant cameras and smartphone printers. These films produce state-of-the-art picture quality, instantly and are also waterproof. This makes them a favorite among millennials and Gen-Z alike for whom aesthetics and style goes hand in hand.

 “At FUJIFILM, we are proud to partner with industry stalwarts like Vikram Phadnis, who are the epitome of creative expression and style. With this, we strengthen our commitment to fostering creative expression and building a connection with the young, style conscious Indian. We look forward to more such partnerships in the future” said Mr. Koji Wada, Managing Director, FUJIFILM India Pvt. Ltd.

Adding to this, Mr. Arun Babu, Head of Digital Camera, Instax & Optical Devices Business, FUJIFILM India said that “Bollywood Hungama has been a leader in all things Bollywood and style. At Fujifilm Instax, we build products for users who are trend conscious and allow them to carry their memories in their pockets. With trends from the 90s coming back in today’s culture, the warm hues of Instax photographs build an instant connection with the young generation. The beautifully crafted dress is a testament to how FUJIFILM puts creativity first. We are glad to have been associated with Bollywood Hungama and Vikram Phadnis.” 

Fujifilm Instax continues to make a mark with its unique and compactly designed instant cameras and printers. Its endeavor is to allow people to forever capture their memories in print, and lead with innovation.