'Vikram Vedha' makes its world television premiere on colors cineplex

Get ready to experience a neo-noir action thriller as a determined police officer and a hardened criminal are at loggerheads in the world television premiere of the critically acclaimed movie ‘Vikram Vedha' on Sunday, 9th July at 8:00 pm only on Viacom18’s premium movie channel, COLORS Cineplex. COLORS Cineplex has fortified its position as the go-to destination for a wide range of movies across various genres. From Hindi originals to dubbed movies from other languages, the channel's library of super-hit and acclaimed films has amassed a tremendous following all over India. Fulfilling the channel’s promise of providing high-quality entertainment, ‘Vikram Vedha’ is set to be an exciting addition to its repertoire of films.

Rohan Lavsi, Business Head - Hindi Movies Cluster, Viacom18 says, “Vikram Vedha tells a tale of a celebrated cop, who sees the world in black and white and a dreaded criminal, who will make the former question his worldview. We are delighted to bring this entertaining action-thriller to the audiences, as we continue to strengthen our library of blockbuster films. This film bolsters our endeavour to offer gripping and unmissable movies to our audiences. Adding another accolade to this action-thriller, Hrithik Roshan's exceptional performance in Vikram Vedha has earned him the Best Actor at IIFA awards.”

Produced by Jio Studios, Friday Filmworks, Reliance Entertainment, T-Series Films, and YNOT Studios, the harrowing action thriller ‘Vikram Vedha’ is spearheaded by megawatt stars, including Hrithik Roshan, Saif Ali Khan, Radhika Apte and others. Directed by Pushkar-Gayathri, the film captures a faceoff between an honest police officer and a dreaded gangster, who surrenders voluntarily but has a riveting story to tell the former. Packed with unpredictable twists and a rollercoaster ride of morals, ‘Vikram Vedha' is sure to leave you at the edge of your seat and eager for more. 

Ahead of the innovation curve, COLORS Cineplex has devised a comprehensive marketing and digital strategy to spark excitement among the audience. The channel planned an attention-grabbing activity carried out by roping in a real-life encounter specialist Mr. Ravindranath Angre, an ex-encounter specialist, Mumbai Crime Branch. Interviewed by famous TV personality Shefali Bagga, Mr. Angre will be seen sharing real-life encounters and the relentless pursuit of criminals, creating a parallel between his earlier professional life and the film’s storyline. His insights connected with the film will be featured on all the digital platforms of COLORS Cineplex and Shefali Bagga, further enhancing the realism and excitement surrounding Vikram Vedha. Apart for this unique activity, the campaign will also target Hrithik Roshan and Saif Ali Khan's fans, Bollywood, and action movie enthusiasts across Television channels and social media platforms. The campaign will also target audience that consumes content on connected TV and several other entertainment platforms.

Catch the World Television Premiere of ‘Vikram Vedha’ on Sunday, 9th July at 8:00 pm only on COLORS Cineplex.