Viral Pitch's Sumit Gupta on driving innovation and growth in influencer marketing

1. What was the insight behind the launch of Viral Pitch? How has the company grown since its launch?

The idea behind the launch of Viral Pitch was to bring a new-age Influencer Marketing Firm, that provides you with end-to-end solutions for all brand campaign requirements. Starting from ideation, creator coordination, and execution to End Campaign reports. With an in-house, AI-driven panel, we wanted brands to have the independence to search, analyse and research for the most suitable influencers, about their statistics with a touch of a button.

The company has progressively grown in the past years and has made its mark in the industry by collaborating and working with high-end clients and creators.

2. Tell us about the brand's offerings. How do you create value for brands?

Viral Pitch offers extensive solutions to brands and influencers both. We provide- Comprehensive, data-fuelled and data-driven collaboration plans that include a host of distinguished solutions

Profile mapping Customised campaign ideation Insightful campaign analysis and many more detailed brand and influencer-faced marketing solutions.

We create a brand value through strategic influencer partnerships, authentic storytelling, and data-driven insights. By leveraging influencers' reach, we connect brands with new audiences. Our focus on genuine storytelling ensures brand messaging resonates with followers. Data analytics provide valuable insights into campaign performance and audience engagement.

3. On what terms do you think your approach differs from fellow competitors regarding Influencer marketing strategies?

Our approach differs from competitors in below key areas:

Tech-driven platform: Our data-fueled collaborations and dedicated campaign dashboard leverage technology for highly targeted influencer
All-in-one solution: We offer end-to-end services, from concept ideation to post-campaign analysis, providing a seamless experience for our
Innovation meets creativity: Our innovative marketing acumen combines creative ideations with highly convertible
League of authentic creators: Our extensive database of content creators from various categories is backed by robust analytics, ensuring authentic and credible partnership.

4. How is the platform enhancing customer-brand engagement and experience?

Our platform is designed to enhance customer-brand engagement and deliver a seamless experience. Through targeted influencer partnerships, we connect brands with the right influencers whose audience aligns with their target demographics and values. By curating personalised campaigns that resonate with the interests and preferences of the audience, we foster deeper connections and meaningful engagement. Our user-friendly interface and smooth navigation ensure a seamless experience, enabling easy access to brand content, influencer collaborations, and interactive features. We also prioritize continuous engagement opportunities, going beyond one-off campaigns to foster ongoing relationships between brands and customers.

5. What is the role of influencer marketing platforms in the creator economy?

Influencer marketing platforms play a vital role in the creator economy by facilitating seamless collaboration between brands and content creators. These platforms serve as a centralized hub where brands can easily discover, connect with, and engage content creators who align with their target audience and brand values. By providing a streamlined process for campaign management, payment, and performance tracking, influencer marketing platforms enable efficient and effective partnerships. They empower content creators by offering access to a wider range of brand collaborations and opportunities, allowing them to monetize their content and grow their influence within the creator economy.

6. How are social media marketing innovations helping brands enhance their reach and engagements with e-commerce users?

Social media marketing innovations are revolutionizing the way brands connect with e-commerce users, enabling them to increase their reach and engagement with their target audience. With the advent of new technologies and platforms, social media has become a powerful tool for brands to promote their products and services. These innovations are enabling brands to create personalized campaigns that resonate with the interests and preferences of their audience, leading to increased engagement and conversions.

7. Which digital trend will have the most significant impact on the industry?

In terms of influencer marketing, one digital trend that is expected to have a significant impact on the industry is the integration of artificial intelligence (AI). AI technologies are revolutionizing influencer marketing by providing advanced analytics, data-driven insights, and automation capabilities. AI-powered platforms can efficiently identify relevant influencers based on specific criteria, such as audience demographics and engagement metrics, helping brands make informed decisions about their influencer partnerships.

AIalgorithms can also analyze massive amounts of data to identify emerging trends and predict the success of influencer campaigns. Furthermore, AI-driven content generation tools enable brands to create personalized and dynamic content at scale, enhancing engagement with their target audience.

8. What are your plans going forward? Top priorities for 2023-24?

Conceptualising the product in a manner that creates ‘value’ for influencers & brands at the same time was one of the most daunting tasks when we started setting things up.

Now, our mission is to become a holistic brand synonymous with Influencer Whenever anyone thinks of influencer marketing, the biggest platform that they can think of has to be Viral Pitch.

We always aspire to create invigorating, thoughtful, creative, bold and powerful influencer marketing campaigns that make an impact with creative storytelling and powerful ideas garnering the spotlight and stay a step ahead when it comes to taking care of every little aspect of a creative campaign that not just goes Viral but also, memorable in the long run.
What really sets us apart from other agencies out there is our hybrid mix of creativity and technology.
Moving forward, our priority will be more in the lines of growing our business and taking it to the overseas In addition to this, to cater to global projects, we are also expanding our team across all levels and departments.

Innovation has always been the core of our business combined with sharp creative instincts. We will work more towards generating higher impact through thoughtfully conceptualised and remarkable campaigns that generate more value for the brands and clients we work for. We wish to become the market leader in our chosen niche that leads with Content, Creativity, Values and Examples.