Virat Kohli's Wrogn Teams Up with Disney for 'Made to Play' Collection

Wrogn, the youth fashion brand co-owned by Virat Kohli, has collaborated with Disney to launch Made to Play, a collection of fashion apparel for Men. The collection represents a fun amalgamation of nostalgia and contemporary style, leaning into pop-culture that transcends the boundaries of fashion.

Virat Kohli wearing the new collection from Wrogn in collaboration with Disney 

Wrogn’s Made to Play collection features Disney's beloved icon Mickey Mouse and his fabulous bunch of pals including Donald Duck & Goofy. The collection consists of T-shirt's, Hoodies and Jumpers with a unique art style. It is part of a series of exclusive archival artworks by Disney Animators paying homage to the classic looks of Mickey Mouse, Donald Duck and Goofy. Mickey's iconic red shorts and yellow shoes, Donald's sailor outfit, and Goofy's signature green hat and orange turtleneck are some key design elements that are weaved in with simple line art, minimal color palettes and sleek typography to give this collection a classic appeal. 

The outfits bring out Wrogn's signature style, giving it a chic and fashionable look infused with nostalgic charm of Mickey, who has today become a lifestyle fashion icon among young adults.  

Wrogn launched the collection on Flipkart, India’s leading e-commerce platform, during its Big Billion Days Sale in October, 2023. Flipkart is committed to transforming commerce in India through technology, and with the biggest online sale of the year, the collection is sure to fly off the shelves. 

Wrogn's expertise in creating edgy and fashionable apparel, combined with Disney's timeless stories and characters, ensures that the collection resonates with a vast audience. This collaboration aims to inspires consumers to reconnect with their favourite Disney characters and reminisce about their childhood. 

Commenting on the launch, Nishant Poddar, Chief Marketing Officer of Wrogn said, “We are excited about this collaboration as it not only reflects Wrogn’s quirky essence but also brings out the nostalgia through iconic Disney characters. The collection ensures accessibility for our customers and encourages them to embrace affordable, comfortable, and playful style choices. The launch of this remarkable collection has been nothing short of phenomenal.” 

This collection will be available both online on Flipkart, and offline through Wrogn’s retail network, ensuring easy access for consumers across the country.