Visa previews online shopping tool at investor conference

Visa Inc. (NYSE: V) has announced that, in concert with U.S. financial institution clients, it will soon introduce its new online shopping tool, "Rightcliq(TM) by Visa." From comparison shopping, to delivering special merchant offers, to managing payment options, to tracking the delivery of purchases, Rightcliq will offer consumers a simpler and smarter way to shop online. Visa is developing the new service to deliver value beyond the payment transaction by enhancing and personalizing consumers' online shopping experiences.

The company previewed Rightcliq at its investor conference in San Francisco Thursday. The anticipated spring launch follows several months of live market tests. Following its public release, Visa intends to continue enhancing Rightcliq, including features which may be based on ongoing user feedback.

Rightcliq will combine Wishspace(TM) - a central location for storing items that a consumer is interested in purchasing - with a "social shopping" experience that will allow consumers to solicit opinions of friends and streamlined checkout. Currently planned functions center on key shopping activities:

Browsing, Comparing and Saving

Users will be able to initiate purchases from Rightcliq or launch Rightcliq as they are browsing any merchant website when they're ready to buy. Rightcliq will automatically fill in purchase details including a shipping address and payment account number. Its account management function will let consumers safely store multiple payment accounts and easily select the payment account they prefer.

Consumers will also be able to store and organize online merchant discount codes/offers in Rightcliq for easy redemption at checkout. In addition to storing Visa credit, debit and prepaid accounts, consumers will be able to store other payment options, including competing brands, giving them maximum choice and control.

Tracking Delivery

Rightcliq will enable consumers to track their purchases in one convenient location. This removes the hassle of remembering tracking numbers, digging through confirmation emails, or having to double-check delivery dates. The information will all be stored in Rightcliq, giving consumers more control over their online shopping experience.