Visionary Rebranding Propelling Green Mobility

Kinetic Green, a leading manufacturer of electric vehicles in India, has proudly  unveiled its new brand identity at a launch event in Mumbai, marking a significant milestone for the company. The refreshed brand logo and messaging epitomize Kinetic Green's deep commitment to environmental  betterment, showcasing its dedication to crafting highly efficient and eco-friendly mobility solutions. The  milestone showcases the intent and vision of Kinetic Green to develop an environmentally conscious, innovative,  and sustainable future. This initiative reinforces the company's mission to make green mobility accessible to the  masses, spearheading efforts to reduce carbon emissions for a cleaner, healthier planet. 

Speaking at the event, Sulajja Firodia Motwani, Founder and CEO of Kinetic Green, said, “The introduction of  our new e-scooter Zulu and the rebranding marks a momentous milestone for Kinetic Green. Kinetic Group has  been well known and loved by millions for its revolutionary two-wheelers like the Kinetic Honda scooter and the Kinetic Luna. With the launch of our e-scooter Zulu, Kinetic Green is excited to announce that we will be developing  and bringing to our customers a range of 2-wheelers and 3-wheelers in coming years, and now in a “green”  avatar. I am proud to be able to carry ahead the great Kinetic legacy of innovation and service to society, and  now adding a new chapter of “sustainable mobility” to it. Kinetic Green’s electric two-wheelers will be zero 

emission vehicles, thereby making our planet greener and air cleaner. This new phase is, therefore, marked with  the unveiling of the new brand philosophy and “Planet at our Heart” vision, to signal that Kinetic Green is poised  to make a significant impact on India's green mobility landscape, setting a new standard for environmental  responsibility in the auto industry. As we enter this era of green technology, the new branding will foster this intent and leadership from the brand.” 

Kinetic Green also pledges to encompass the green philosophy in all aspects of its business, with a target to be a  “Net Zero” company and undertake CSR activity to plant 1 crore trees across India to combat the carbon footprint  of the country. 

The fresh brand identity for Kinetic Green is a representation of the automotive business's evolution. The logo  features an upward-styled 'K' that symbolises strength, stability, and forward movement towards a planet friendly world. The seamless integration of 'K' and 'G' conveys a sense of on-the-move momentum, akin to a  chequered flag in motorsport. The overall design reflects authority, stability, and simplicity, encapsulating the  essence of Kinetic and Green Mobility. 

Kinetic Green is characterised by trustworthiness, patriotism, innovation, caring, authenticity, and a futuristic  outlook. With a legacy of 50 years in the automotive industry, the “Kinetic" brand has earned a reputation for  trust and dependability. Building on this legacy, Kinetic Green envisions being a leader in green mobility for the  masses, making sustainable transportation affordable and accessible to all. Kinetic Green aims to be at the  forefront of electric two-wheeler and three-wheeler innovation while contributing to the 'Make in India'  initiative. 

All digital customer touchpoints are being updated with the new branding, including Kinetic Green’s website,  while physical touchpoints such as dealerships, service stations, and charging stations will soon display the  refreshed brand logo. 

Additionally, the launch of the stylish ZULU will redefine performance with a range of 104 kms, ensuring you can  enjoy long rides. With a city speed of 60 kmph, it offers a speedy and fun commute experience. The substantial  ground clearance of 160mm makes it well-suited for diverse road surfaces. ZULU is powered by a 2.27 kWh Li ion battery capacity and is equipped with a portable charger, facilitating convenient charging at home. 

Available in six colours, the Made-in-India Fame II-compliant high-speed electric scooter is available at an  attractive introductory price starting from ₹94,990/- (ex-showroom, Mumbai).