VISTARA’s Rashmi Soni joins PayU as Chief Brand & Communications Officer

Rashmi Soni has joined PayU as the Chief Brand & Communications Officer after resigning from Vistara, Tata SIA Airlines Limited, where she held the position of VP & Head of Corporate Communications.

She announced her new role on her LinkedIn profile, stating, “I’m happy to share that I’m starting a new position as Chief Brand and Communications Officer at PayU! As part of the leadership team, I will be responsible for shaping and steering PayU India's Brand and Communications strategies. I am looking forward to continued support of my peers in the PR fraternity, stakeholders including media and friends..”

With over 28 years of professional experience, Rashmi has worked with various leading multinational brands and corporate & social communication groups, leading strategic communication. She has been associated with brands such as Tata Teleservices Ltd, Ericsson, Adobe Systems, TeleTech Services India, and more.