Viu announces first bilingual digital series 'SOCIAL'
Viu, the premium video-on-demand platform by PCCW and Vuclip, recently announced the launch of their 11th digital series under the Viu Originals segment, titled 'SOCIAL'. The announcement comes close on the heels of Viu's first brand campaign - 'Kaafi Feels Bro!' echoing the intent of offering fresh original content that appeals to consumers’ emotions in a variety of genres.
Set in the midst of Hyderabad, ‘SOCIAL’ is a story about four diverse individuals who come together to solve the mystery of a missing girl. The series is being directed by Shashi Sudigala and Produced by Whacked Out Media and Guru Films will see popular and talented actors, with the show will see the return of Rana Daggubati after the success of No.1 Yaari on Viu, Naveen Kasturia a popular figure among the young digital audience and Priya Banerjee a Canadian film actress. Focusing on compelling content offered in a contemporary setting, the series aims to spark conversations amongst the millennials on the pros and cons of social media influence in our daily lives. The show goes live on Viu (Both App and The Web) from 8th September date and episodes will be released every Friday.
This gripping bilingual, fiction digital series is being produced in Hindi and Telugu simultaneously. Shot in Hyderabad, 'Social' is an enthralling thriller about a missing girl and how a group of individuals along with her distressed brother come together to find her using their core strengths. However, this is only a jumping off point in a much bigger narrative of a modern-day revolution that begins in the social-media space but eventually permeates the physical reality.
Speaking on the release of Viu’s new original show 'SOCIAL', Manasi Sapre, Head of Programming, Viu Indiasays, "At Viu, we focus on creating compelling content and a viewing experience that captivates our audience and is relatable at the same time. Today, social media has become an integral part of our daily life, and time spent by us on these platforms is huge. On one side, social media has brought people closer to each other, and on the other hand, it has also made us vulnerable. Being a technology company, our knowledge and expertise helped us to create ‘SOCIAL’, a cutting edge social media thriller, for the first time in the Indian digital space.
The 13-episode original series will feature Rana Daggubati along with Naveen Kasturia who will be playing the protagonist. Actor and former model Priya Banerjee will be seen in the role of an aspiring actress in the show. Actors Aradhana Uppal, Abdul Razzaq, and Moin Khan will also essay crucial roles throughout the series.
‘Social’ is the eleventh original show launched by Viu in India. After successful shows like Gehraiyaan, Spotlight, Pilla and Pelli Gola, 'Social' is the first of many original bilingual series that the platform plan to create.