vivo collaborates with BBH for its latest campaign featuring Sara Ali Khan

vivo, the innovative global smartphone brand marked the launch of its first phone for 2020 – the S1 Pro, with a creative campaign starring Sara Ali Khan.

The S1 Pro is an uber stylish phone with a unique diamond-shaped camera panel. The design is inspired from fine jewellery and royal palaces, breaking away from the conventional squares and circles. With trendsetting looks accentuated by a unique diamond shaped camera panel at the back, the S1Pro is the ultimate style icon. It is available in 3 chic colors – dreamy white, jazzy blue and mystic black

The campaign conceptualized and executed by BBH India consists of 4 teasers films and a TVC cum digital film. The films starring actor and singer Prit Kamani along with brand ambassador Sara Ali Khan bring to fore S1 Pro’s stylish design with its avant-garde camera.


The S1 Pro features a 16.20cm (6.38inch) Super AMOLED display with a 90% screen-to-body ratio, 4,500mAh battery with 18W Dual Engine fast charging technology. For photography, The S1Pro’s main camera delivers 48MP super clarity, an 8MP camera that covers wide-angle and 2MP cameras each for macro and Bokeh needs for almost every scene to help you capture it all with ease. Moreover, S1Pro’s EIS gives you Ultra steady videos. Don’t worry about shaky hands and capture life around you with ease.

Commenting on this occasion, Nipun Marya, Director – Brand Strategy, vivo India, said, “We are pleased with our partnership with BBH, who have been able to showcase the product USPs effectively through this creative campaign. The S1Pro, our second edition to the style focussed S-series, offers industry leading camera features with trendsetting looks that come out alive with Sara as the face of the product. Just like our previous campaign, we are confident that this campaign too will connect with our audience well.”

Vasudha Misra, ECD, BBH Delhi added, “The thought behind the film is- don’t be square. The film illustrates this by exaggerating the unique camera design of the phone that looks like a Rhombus, in sharp contrast to the square designs that are in the market. And does so in a fun and musical manner.”


Film Credits


Agency: BBH India

Chief Creative Officer & Managing Partner: Russell Barrett 

CEO & Managing Partner: Subhash Kamath

Managing Director: Arvind Krishnan

Head of Strategy and Managing Partner: Sanjay Sharma

Executive Creative Director: Vasudha Misra

Creative Partner (COPY): Ttarangg Manoj

Creative Partner (ART): Rodrigues Robert

Jr. Creative Partner (ART): Aastha Gupta

Business Director: Rajat Pandey

Business Partner: Sankalp Anand


Production House: Crazy Few Films 

Producers: Urfi Kazmi and Viraj Gawas

Director: Anupam Mishra

DOP: Mitesh Mirchandani

Associate Producer: Sunny Shah

Line Production: Ajit Singh

Sound Engineer: Tilak Goswami

Post Producer: Do it on Post

Assistant Director: Prateek Sapra

Director Assistant: Edul Govadia


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