Wakefit.co launches Sabke Ghar Ki Baat campaign featuring Sonu Sood
The second wave of the pandemic took India by storm, paralyzing our healthcare infrastructure and testing the willpower of many families. However, amidst the dire circumstances, the power of community has shone through, with innumerable Indians selflessly committing themselves to helping people. Volunteer groups of techies, home chefs, healthcare workers, and more have ensured that Cove Resources such as hospital beds, oxygen cylinders, medicines, home food, information on vaccination, and more are made available for people in need.
In an attempt to pay tribute to the phenomenal work done by people across the country, D2C home and sleep solutions brand, Wakefit.co, has launched an evocative campaign, “Sabke Ghar ki Baat”, that calls out the commitment and generosity of people during these times. The campaign launch video features social activist and public figure, Sonu Sood, who narrates a poem about how “Ye Sabke Ghar ki Baat Hai” and sheds light on how the emotional and physical crisis is creating a compassionate common ground for people to come together as ‘one family’ to help each other, in big and small ways.
Wakefit.co applauds the superheroes – individuals and institutions – going above and beyond the call of duty to serve society during the pandemic. While the company has contributed in its small way, by co-founding COVID Citizens (a volunteer-led initiative that contains an updated and real-time database of COVID resources and has served over 650,000 requests) and facilitating employees to volunteer for the initiative, it acknowledges the immense power of every small and large group coming together to make a difference during these times. The company has created a microsite, Ghar ki Baat, which features the campaign video, a link to the COVID Citizens website, and a list of COVID Warriors (groups and communities who are working towards helping people), with links to donate to these warriors directly.
Chaitanya Ramalingegowda, Director and Co-founder, Wakefit.co, said, “Amidst these challenging times, people have shown us how much good we can do if we all work together. Sabke Ghar Ki Baat aims to emphasize the power of community, and the relentless commitment and unlimited kindness of our frontline COVID-19 Warriors, as well as the people who are doing their best to help from the confines of their homes.”
He added, “We are happy to have Sonu Sood as the face and soul of this campaign, as he is an inspiring Good Samaritan and his humanitarian work has been a beacon of hope and strength for people across the country.”
Wakefit.co’s initiative called “Sabke Ghar ki baat” showcases the work of ordinary Indians who have made extraordinary efforts from their homes, to help fellow citizens during these testing times. The Sabke Ghar Ki Baat microsite features each of these Warriors, their contributions to society, and links to help support these groups.
As several parts of the country continue to experience extended lockdowns in order to control the spread of the second wave of COVID-19, it’s important to remember that “We rise by lifting others.” This too shall pass!