Watch The Latest Show – Influencer Katta on Lokmat Sakhi

In today’s digital era, social media has the power to make or break brands. When used effectively, social media has the ability to convert anything into a global trend, whether it's fashion, business, or a prominent figure.

Influencers aka social media celebrities are people who got fame through social media and have used the platform to build a fanbase in their own niche.

As a media house, everyone covers the news of B-town celebrities and TV celebrities but through our initiative – Influencer Katta, our aim is to bring their followers a little closer to their favourite social celebrities.

Influencer Katta – a weekly episodic anchor based series wherein we feature top social media influencer from Maharashtra, who might have started their journey unknown but today have global presence.

The show focuses on highlighting the life beyond the social media of these influencers, their journey and encompasses some candid conversations that show the ‘real’ side your favourite ‘REEL’ public figures.

So far the show has featured the likes of Shreya – one of the Asia’s best DJ (female) from Kolhapur, Shraddha Pawar aka Maharashtra’s baby doll, Priyanka Diwate – artist who paints paintings in 10 minutes, Pratiksha Thorat – The makeover queen and a few more! And in coming episodes the show is set to feature likes of Hindavi S. Paril and Vishnupriya Nair.  

The show and the episodes are released on Facebook and YouTube handles of Lokmat Sakhi – A women centric portal that launched earlier last year by Lokmat – the media giant of Maharashtra.

According to Hemant Jain, Sr.EVP & Head of Digital Business at Lokmat, “This is a fantastic opportunity for both the influencer and their followers to learn about and share a portion of their lives that is rarely spoken or heard about. It's not just about the fame and glam, but also about the amount of effort that goes into it. Plus, a little more about their personal lives outside of social media to encourage their fans to join them on their quest!"

Lokmat Sakhi is launched with a mission to inspire women to take up new journeys and share their journey to inspire others alike. And Influencer Katta plays a crucial role in this mission.