'We don't just make cars. We call it People Technology' - Maruti Suzuki
Spearheading revolutions since its inception, Maruti Suzuki India Limited launched ‘People Technology’, a dedicated media campaign to celebrate innovations and technologies that delight its customers. Through this campaign, Maruti Suzuki showcases technologies that have over the years mobilised and empowered millions.
The campaign celebrates seven recent path-breaking technologies - Smart Hybrid, S-CNG, K-Series Engines, HEARTECT platform, Suzuki Connect telematics solutions, Smartplay infotainment system and range of Automatic Transmissions introduced by the Company on its wide portfolio of BS6 compliant cars. Through these technological interventions, Maruti Suzuki intends to make a noticeable difference that can enhance the lives of customers.
Mr. Kenichi Ayukawa, Managing Director & CEO, Maruti Suzuki India Limited, said, “Behind every technology is a latent customer demand. We have tried to fulfil them in more than several ways. We take pride in democratizing technologies so that they benefit masses and are not limited to a handful. Through our People Technology campaign, we demonstrate our capability to bring new-age and cutting-edge technology to masses.”
He added, “Deeper understanding of Indian consumers and their driving behaviour/product usage is at the forefront of technology development at the Company. With deeper customer insights, the Company develops path-breaking technologies that empower our consumers with technologies that are affordable, aspirational, and relevant and at the same time enhancing user experience.”
The phrase ‘CARE’ [C: Customer-Centric; A: Aspirational; R: Relevant and E: Experience] communicates Maruti Suzuki’s approach for rolling out new technology for future.
The Company’s focus is to offer Safety, Environment friendly, Comfortable and Connected Technologies to Indian customers. Maruti Suzuki not only provides advanced technologies in its vehicles but strives to provide the technology offering at competitive prices. The seven recent path-breaking technologies being communicated through people technology campaign depicts the Company’s above-mentioned approach.