We’re anticipating a two-fold hike in OTT video market size in 2024: Aneesh Arjun Dev

The start of a new year is seen as bringing in new operational efficiencies, stronger strategies, a far greater emphasis on building deep bonds with various stakeholders and consumers. In keeping with the current market ecosystem, technology and a human approach are seen as going hand in hand. As 2024 kicks off, Adgully has approached key industry leaders to Crystal Gaze into 2024 to highlight the major trends and developments that they see dominating the industry in the year ahead.

In an exclusive interaction with Adgully, Aneesh Arjun Dev, Founder & Managing Director, Dollywood Play, highlights the key trends in the OTT industry in 2024, the challenges, as well as strategic plans and goals for the year ahead.

Key trends that will dominate the OTT industry in 2024

Anticipating a two-fold increase in the OTT video market size by 2024, our vision is to augment the content library of the Dollywood Play App with exclusive movies and web series. The surge in audience consumption is notably attributed to the rise of the 5G network. This technological shift is poised to significantly propel the growth and influence of OTT platforms in the future. Our strategic focus revolves around leveraging this momentum, tailoring our offerings to align with evolving viewing habits, and capitalizing on the potential unleashed by the increasing prevalence of advanced connectivity through the 5G landscape.

The challenges

Over a period of time there have been many challenges in the OTT business like the cut throat competition, similar genre content being published on leading OTT apps and much more. But our USP was giving the best curation of the Hindi dubbed movies at a very nominal rate/ subscription to our audience.

Strategic plans and goals for 2024

Like we have been vocal time and again, we would like to deliver the best Hindi dubbed movies to our audience and stick to our DP app tagline, which says “Ab Sab Dub”. We want to deliver the best user experience and provide more and more films to meet the growing need/ demand of our potential audience.