Week 7 of IPL 15 sees the highest count of advertisers & brands: TAM Sports

The number of advertisers and brands in IPL Season 15 has been steadily seeing a rise as the tournament moves towards the play-off stage. As per TAM Sports data, the count of Advertisers and Brands were highest in the 7th week of IPL 15.

When comparing 57 matches from each season, the average ad volume per channel increased by 6% during IPL 15 over IPL 14.

Four out of the Top 5 categories were common between IPL 14 and 15 in 57 matches.

During first 57 matches, the Top 5 categories’ list had 4 categories from ‘E-commerce’ Sector with 32% share of Ad Volumes in IPL 15.

The Top 5 categories together had nearly 40% share of Ad Volumes in IPL 15. While Top 5 categories accounted on 36% share of ad volumes in IPL 14.

Sporta Technologies, Think & Learn and K P Pan Foods were the 3 common advertisers among Top 5 advertisers during IPL 15 and IPL 14. Top 5 Advertisers contributed 24% share of Ad Volumes during 57 matches of IPL 15.

Century Ply was the top exclusive brand on Hindi + English language Sports channels, whereas Asian Paints Apex Ultima Protek leads the exclusive brands on Regional sports channels.

Total 146 brands advertised on both Regional and Hindi + English sports channels during 57 matches of IPL 15. ‘Dream11.com’ was on top among the common brands.