Week at a glance: 28% GST on gaming; Programmatic advance; Disney’s Star India plans

AI and latest tech allow marketers to sharpen processes and drive engagement: Aditya Tandon

Technological integrations are a part of News18’s larger motive to bring engaging and diverse experiences to their viewers who can expect many more to come. In conversation with Adgully, Aditya Tandon, Vice President (Head) - Brand Marketing, News18 shares what News18 has in the pipeline and how AI and other technology will be a medium to garner great engagement for their audiences.

Indepth: Exploring the current state of Programmatic Advertising in India

Programmatic advertising has revolutionised the Indian advertising landscape, driven by the widespread use of smartphones and Internet access. Programmatic advertising has transformed the approach of businesses in reaching their desired audiences amidst the rapidly evolving digital advertising landscape.

28% GST will prove to be catastrophic for the gaming industry, say online gaming companies

Following its 50th meet in New Delhi, the Goods and Service Tax (GST) Council announced that it will levy 28% GST on the full value of online gaming, horse racing, and casinos. Further, the West Bengal GST Council Representative said that the Council decided to make an amendment as these are actionable claims.

28% GST will make online gaming financially burdensome: Gamers write to FM

This taxation policy could potentially result in a substantial loss of income for many individuals who rely on online gaming,” say online gamers in a letter to the Finance Minister.

Content creators welcome Threads, call it a valuable platform to share thoughts

Though launched less than a week ago, Meta’s Threads platform has emerged as a powerful platform that is capturing the attention of creators and influencers in the realm of social media. In this very short span of time, Threads has gained popularity among content creators.

JV, sale among strategic options for Disney’s Star India business: WSJ report

With a growing shift towards streaming and the after effects of the loss of digital rights for the Indian Premier League, Disney is exploring strategic options for its Star India business, as per a report by Wall Street Journal. The report stated that options include a joint venture or a sale.

Rural penetration will be key driver for the next wave of growth in CTV: Siddharth Dabhade

In conversation with Adgully, Siddharth Dabhade, Managing Director, MiQ, traces the growth of the Connected TV market in India, the factors contributing to this growth, the growth of AVOD and FAST outpacing SVOD, and much more.

Diageo India's Ruchira Jaitley discusses marketing strategies for Signature drinking water

In an Interaction with Adgully, Ruchira Jaitley, Executive Vice President, and Prestige Portfolio Head, Diageo India, talks about the signature packaged drinking water and how the overall market has been for the brand over the years.

Barbie paints the world pink with an unstoppable marketing blitz

Mattel and Warner Bros. Pictures have launched an extensive marketing campaign for the Barbie movie, leaving no stone unturned to create a buzz. From teasers and character posters to interactive tools like a Barbie selfie generator and TikTok lens extension, they have also introduced their own Twitter emoji.

Metaverse will drive innovations in VR, AR & AI: Piyush Gupta, VOSMOS

In an exclusive interview with Adgully, Piyush Gupta, CEO, VOSMOS, speaks at length about how the company is built to effortlessly handle a vast number of users while maintaining exceptional performance and stability;

How Subway checkmated multiple choice dilemma with Vishwanathan Anand

In an interaction with Mayur Hola, CMO, Culinary Brands speaks at length about the brand’s collaboration with Vishwanathan Anand for the new campaign, the core idea behind the campaign, media mix, changing consumer preference, innovative marketing initiatives, and more.

Guerrilla marketing has proven extremely resourceful for Clovia: Neha Kant

In conversation with Adgully, Neha Kant, Founder and CRO, Clovia, reveals how the fashion, lingerie and personal care brand differentiates itself from the competition, the marketing strategies that aim to make lingerie a critical part of a woman’s wardrobe, introduction of ‘Clovia Curve Fit Test’ tool, use of BOTs, and more.

The core of our agency is that we believe in synergy: PRtainment's Nidhi Sabbarwal

In conversation with Adgully, Nidhi Sabbarwal, Co-founder & Director, PRtainment Media & Communications, speaks at length about the core values of PRtainment, how PR agencies can create positive relationships with clients and the media, latest trends and changes in the PR and media landscape, and more.

Convergence of Radio and Digital will build powerful reach

Radio as a medium has been a powerful tool for communication and entertainment in India for decades now. During the pandemic, all industries took a hit including radio, despite its relevance as being one of the most credible mediums for disseminating important information and offering one of the strongest ROI for last-mile advertising.

Over 40k exclusive advertisers present in Digital during Jan-Mar’23: TAM Media

Digital Medium witnessed increase in Ad Impressions by 33% in Jan-Mar’23 compared to Jan-Mar’21, as per a report by TAM Media on Digital Advertising for January-March 2023. However, Ad impression in Jan-Mar’23 observed minor drop of 1% compared to Jan-Mar’22.

Qaadu: Blending Ayurvedic wisdom and scientific knowledge for holistic wellness

In an interview with Adgully, Shafin Kalathingal, the Founder and CEO of Qaadu, shares his entrepreneurial journey, key learnings, and the company’ progress.