Week at a glance: Ad revenue in India; Wedding business; Navigating AI

Indepth: Band, Baja, Baraat - Thriving economy behind the big, fat Indian weddings

Over the years, the wedding industry in India has evolved into a thriving business, encompassing a wide range of ancillary services and creating a significant economic impact. In this two-part report, Adgully delves into the multifaceted world of the wedding business in India, exploring its growth, trends, and the diverse services that contribute to making each wedding a memorable affair.

Indepth: Nuptial Ventures - Trends shaping the wedding business in India

In this two-part Indepth report, Adgully delves into the multifaceted world of the wedding business in India, exploring its growth, trends, and the diverse services that contribute to making each wedding a memorable affair.

Navigating AI: The pitfalls of ad personalisation that marketers must avoid

AI-powered personalisation in the ad-tech industry has indeed brought about a significant shift in the balance between brand-customer relationships and consumer privacy. On one hand, it enables brands to deliver highly targeted and relevant content to consumers, thereby enhancing their overall experience and engagement. However, on the other hand, it raises concerns about consumer privacy and the potential for intrusive advertising practices.

Leveraging generative AI for effective advertising and enhanced customer experiences

Finding the balance between scale and personalised effectiveness in advertising campaigns with generative AI tools requires a thoughtful approach. By combining the scalability of generative AI tools with validated, effective personalisation techniques, companies can create advertising campaigns that resonate with their target audience while reaching a wide audience at scale.

How PR is revisiting storytelling narratives to create authenticity for new age consumers

In an era dominated by digital landscapes and evolving consumer expectations, the Public Relations industry finds itself at a pivotal juncture. With authenticity emerging as a cornerstone of brand-consumer relationships, Adgully reached out to some leading PR leaders to understand how they are revisiting storytelling narratives to create authenticity for the new age consumers.

Ad revenue in India to grow 10.2% to reach Rs 155,386 cr in 2024: GroupM TYNY 2024

GroupM India today released its annual This Year Next Year (TYNY) report. The overall ad revenue is expected to reach Rs 155,386 crore in 2024, with an incremental Rs 14,423 crore compared to 2023. As per the report, ad revenue in India is estimated to grow at 10.2%; Digital to contribute 57% of ad revenue in 2024.

Stage is set for a new era of advertising excellence: Ashwin Padmanabhan

GroupM India has made significant revelations in its annual This Year Next Year (TYNY) report, shedding light on the anticipated trends and growth prospects within the advertising industry for 2024. Parveen Sheik, Head of Business Intelligence, GroupM India, set the stage by elucidating the global economic backdrop, emphasising the enduring impact of geopolitical tensions and inflationary pressures. Ashwin Padmanabhan, President - Investments, Trading, and Partnerships, GroupM – India, delved into the specifics of advertising revenue projections for India in 2024.

Cricket accounts for approx 87% of the sporting landscape in India: Vinit Karnik

Despite the challenges posed by 2023, the IPL witnessed growth across various categories, signaling a positive trend for the industry. Vinit Karnik, Head of Sports, Esports & Entertainment at GroupM, delves into the dynamics of this growth and provided valuable insights into the evolving landscape of sports and entertainment in the country.

AI will not diminish the need for human creativity: Parthasarathy Mandayam

In a recent interaction with Adgully, Parthasarathy Mandayam (MAPS), Chief Strategy Officer, GroupM South Asia, delved into the intricacies of distinguishing between passing fads and enduring trends in cultural phenomena, the significance of influencer marketing, ethical considerations in advertising, and the evolving relationship between AI-driven processes and human creativity.

Disney and Reliance inch closer to mega merger

Walt Disney Co. and Reliance Industries (RIL) are finalizing negotiations to create India's biggest media and entertainment powerhouse. RIL is likely to invest $1.5 billion cash in the newly formed entity, reports say. However, the projected value has significantly dropped from initial expectations.

World Radio Day: Saluting the resilience of the century-old medium

February 13, is celebrated as World Radio Day, a day dedicated to this enduring medium that has informed, entertained, and connected us for over a century. The theme this year, ‘Radio: A Century of Information, Entertainment, and Education’, reflects the vast journey radio has taken. From its humble beginnings as a scientific marvel to its omnipresence in homes and cars, radio has witnessed and documented major historical events, shared countless stories, and delivered vital information to listeners across the globe.

90% of Modi Naturals’ ad budget is for platforms like Amazon, Blinkit: Mukesh Ghuraiya

As part of a video interaction for Adgully’s AGTalk, Mukesh Ghuraiya, Chief Marketing Officer, Modi Naturals, highlights key trends propelling the FMCG industry forward. He emphasises on the premiumisation of FMCG brands, driven by increasing raw material costs due to geopolitical factors.

Advertising in GEC genre up 2% in 2023 over 2022; HUL is top advertiser: TAM

In Y 2023, there was a 32% increase compared to Y 2019, while the growth was 2% compared to Y 2022, as per a report by TAM Media on ‘Reviewing Y 2023 for advertising in GEC Genre. The second quarter of Year 2023 saw highest ad volumes in GEC Genre during Y 2023.

DTH active subscribers fall to 64.18 mn in Sept 2023 from 65.50 mn in June'23: TRAI

The Telecom Regulatory Authority of India (TRAI) recently released the ‘Indian Telecom Services Performance Indicator Report’ for the quarter ending September 30, 2023. This Report presents the key parameters and growth trends of the Telecom Services as well as Cable TV, DTH & Radio Broadcasting services in India for the period covering July 1, 2023 to September 30, 2023.

How Stock Market Today is inspiring the Indian trading community

In this insightful interview Adgully, Vijay Laxmi A Ambala, also known as V.L.A. Ambala, a seasoned Research Analyst with over a decade of experience in the stock market and Co-founder of Stock Market Today (SMT), delves into the inspiration behind founding SMT, her journey in this tough field, challenges faced, as well as the future vision for the platform.

AI in Advertising: Exploring new frontiers for the BFSI sector

In the ever-evolving landscape of marketing and advertising, staying ahead of the curve is paramount. As industries shift and consumer behaviors change, companies must adapt, innovate, and deliver tailored solutions to meet their clients’ needs. This was precisely the focus of a recent event where leaders from the BFSI space had gathered to discuss the cutting-edge advancements in programmatic advertising and contextual targeting in a cookie-less era of advertising, spearheaded by Hybrid in partnership with Adgully.

While men have higher ratio, women are also subtly diving into sports: Parina Parekh

In an exclusive interaction with Adgully, Parina Parekh, Co-Founder, World of Krida, a dynamic homegrown company specialising in acquiring multiple teams across different sports, speaks about her journey being an entrepreneur, breaking stereotypes, sports management, growing diversity in leadership positions, how organisations can effectively encourage and groom women leaders, and more.

Navigating the airwaves: Abe Thomas on radio’s resilience in digital era

Abe Thomas, CEO of BIG FM, shares insights on how radio can compete and thrive in a landscape saturated with podcasts and digital streaming services. From leveraging its strengths in local storytelling to embracing evolving technologies, Thomas outlines strategies for radio’s continued success and evolution.