Week at a glance: AI and martech; Threads’ prospects; Q&A - Rohit Shetty; Future of PR

From data analytics to personalisation: How AI is powering next phase of martech growth

Marketing is undergoing its next level of changes. The rapid adoption of artificial intelligence is giving a new direction to the martech ecosystem. This has led to greater brand awareness and brand recall, ensuring that the brands are an active part of the lives of the consumers.

Will Threads maintain its initial momentum? Experts weigh in on long-term success

Meta’s latest offering, Threads, has already garnered more negative attention than a new kid on the social media block would ideally expect to face. While 30 million users signed up for the Threads app on its first day, the platform has been mired in controversy with Twitter

Havas India brings Havas People to India

Havas India has announced the launch of the global talent communications agency, Havas People, in the country. With this move, the network further strengthens its growing portfolio of specialised expertise.

Rohit Shetty talks stunts, fear, and passion in 'Khatron Ke Khiladi'!"

Get ready for an adrenaline-packed season of the hit reality show 'Khatron Ke Khiladi' as the talented director Rohit Shetty returns with a bigger and bolder canvas! In an exclusive chat, Shetty reveals what's in store for the audience this year.

Exclusive: World PR Day - With AI and emerging tech, PR is at a transformative stage

The advent of the digital era has revolutionised the PR landscape, introducing new opportunities and challenges. Social media platforms, online influencers, and digital analytics have become integral to PR strategies, enabling professionals to engage with audiences in real-time, measure campaign effectiveness, and adapt swiftly to emerging trends.

We expect our revenue to exceed $1 bn in India: Mona Chariff, NTT DATA Services

NTT DATA Services is a leading global business and IT services provider, offering a comprehensive portfolio of services and solutions, with a strong focus on employee engagement, employer branding, and generating demand.

Fly-by-night operators issuing viewership data under Govt scanner

The government of India is set to take action against the unauthorised agencies and research bodies that provide TV measurement data or ratings, including viewership numbers for internet-connected TVs.

Sparsh Ganguli moves on from GroupM after over a decade

Seasoned advertising professional Sparsh Ganguli has decided to move on from GroupM. Ganguli joined the company in July 2010 in ESP of GroupM and later on moved to another division as the Business Head for Matrix Publicities & Media India where he was in charge of developing and monetizing of few business verticals.

Trai recommends statutory regulatory authority to oversee AI

The Telecom Regulatory Authority of India (Trai) emphasizes the necessity to regulate specific AI use cases, which could directly impact human lives, within a well-structured risk-based framework.

Netflix ban on password sharing in India comes into effect

Following a global crackdown announced in May this year, Netflix today (July 20, 2023) announced that it has ceased password sharing in India as well as other countries such as Indonesia, Kenya, Croatia, among others.

Google play store billing row: HC reprieve for Disney+Hotstar

According to Reuters, the HC granted Disney+Hotstar an interim injunction and instructed the platform to pay a reduced 4% commission to Google for utilizing its proprietary in-app payments system.

How Barista is brewing the perfect concoction of innovation, experiences and expansion

In an interaction with Adgully, Rajat Agrawal, CEO, Barista Coffee Company, speaks about offering a consistent coffee experience to its customers, introducing diner vertical to the business, growing the franchise business, expansion in the Sri Lanka market, and more.

Of ChatGPTs and Creator Economy

Arguably, large language model generative AI or artificial intelligence tools such as ChatGPT, Bing and many more are the new elephants in the room for the creator economy.

How Kofluence is democratising content creation & influencer marketing landscape

In conversation with Adgully, Ritesh Ujjwal, CEO & Co-Founder, Kofluence, talks about his entrepreneurial journey, automating every aspect of influencer campaigns, prioritising empathy, adaptability, and continuous learning, and much more.

Luxury continues to become democratic in the Indian economy: Aakash Anand

In conversation with Adgully, Aakash Anand, Founder & CEO, BELLAVITA, speaks about the “less gives more” concept dominating the industry this year, the resurgence of offline experiences, personalisation at scale, reducing inefficiencies across the value chain, and more.

Women entrepreneurs are leading the way in most un-gendered businesses: Arthi Raghuram

In conversation with Adgully, Arthi Raghuram, Founder, Deyga Organics, speaks about the rise of women entrepreneurs and how they are impacting businesses, the importance of adaptability and resilience, breaking down barriers and biases that hinder women’s progress, and more.

Why CenturyPly roped in Manish Malhotra to give a haute couture touch to its laminates

In conversation with Adgully, Keshav Bhajanka, Executive Director of CenturyPly, said: “Our corporate motto is ‘The Best Always’, that is the philosophy that we always had. This is about giving our customers something that has never been seen before in history, it's about giving our customers, a chance to express themselves in a way that they did not think was possible”.

IT Rules, 2021 have helped in swifter redressal of user grievances: The Dialogue-IAMAI

The Dialogue and Internet and Mobile Association of India (IAMAI) have launched a joint report on ‘IT Rules, 2021: A Regulatory Impact Assessment Study with Recommendations to Boost the Creative Economy’. The study highlights that the grievance redressal process envisaged under the IT Rules has made publishers more accountable, and there is a need to raise greater awareness regarding this self-regulatory mechanism to ensure its optimum use by the people.

How PR can build thought leadership & stakeholder engagement programs for real estate

In conversation with Adgully, Akshita Agrawal, Senior Communications Manager, Magicbricks, speaks at length about how the real estate PR industry has evolved and the emerging trends, how PR is helping the real estate industry reach newer heights, and more.

We’re actively investing in performance & digital marketing techniques: Amit Mathur

In conversation with Adgully, Amit Mathur, President – Sales and Marketing, Finolex Cables, speaks about the company’s marketing and branding strategies, adapting to evolving market dynamics, and more.