Week at a glance: Amazon’s programmatic push; Viacom18 & ZEEL rejigs;Infleuncer ecoystem

Why Amazon’s Programmatic Push Matters?

The programmatic advertising landscape is about to get a whole lot more crowded. Amazon, the retail titan, is setting its sights on this multi-billion dollar industry, and its entry is no small shakeup. But is Amazon's programmatic push a recipe for disruption and progress, or a cause for concern about competition and privacy?

Madan Bahal & Rajesh Chaturvedi partner with Boby Kurian to launch StratInk Consulting

Journalist-turned-communications strategist Boby Kurian and reputation industry veterans Madan Bahal and Rajesh Chaturvedi have formed a joint venture company, StratInk Consulting, offering CEOs and leading investors bespoke communications solutions for complex business environments.

Viacom18’s leadership shuffle amidst Reliance-Disney merger plans

According to a recent media report, Kiran Mani, currently serving as Viacom18's CEO for the digital vertical, is expected to take charge of the media company's digital and sports businesses. Meanwhile, Kevin Vaz, the CEO-Broadcast, will be entrusted with overseeing Viacom18's content clusters for both television and digital platforms.

What brands need to know about the emerging dynamics in India’s influencer ecosystem

Influencer marketing in India has been on a high growth trajectory in India for the last few years, As per Statista report, as of 2022, the influencer marketing industry in India was valued at over Rs 12 billion. It is projected to grow at a compound annual growth rate of 25 per cent over the next five years. The industry's market value is further estimated to amount to Rs 28 billion by 2026.

RIL to acquire Paramount Global's stake in Viacom18 Media for Rs 4,286 cr

In a significant move in the media landscape, Reliance Industries Limited (RIL) has announced a binding agreement to acquire a 13.01% equity stake in Viacom 18 Media from two subsidiaries of Paramount Global. The deal, valued at Rs 4,286 crore, underscores RIL's strategic vision to bolster its presence in the entertainment sector.

Punit Goenka restructures ZEE's tech and data verticals; Nitin Mittal moves on

ZEEL has announced the strategic changes in the Technology and Data vertical, implemented by its MD & CEO, Punit Goenka, under the guidance of the Company’s Board. The MD & CEO has accepted the resignation of Nitin Mittal. Amrit Thomas, responsible for Data Science, Kishore Krishnamurthy, responsible for Engineering, Bhushan Kolleri, responsible for Product and Vishal Somani, responsible for Enterprise and Content Technology; on an interim basis, will report into Amit Goenka, President – Digital Businesses & Platforms.

How women leaders are driving the growth trajectory of PR industry in India

Even as most industries are now upping their DEI game, the PR industry has for long been promoting women in leadership roles, in fact, the PR industry has a large percentage of women founders and has a strong gender sensitive strategy.

Technology is a great enabler for content creation for Gen Z: Chandrika Jain

In an exclusive interaction with Adgully, Chandrika Jain, Marketing Director, Lenovo India, elaborates on the objectives of the video series ‘Brave New Art, its alignment with the company’s broader marketing strategy, and insights gleaned from Season 1, engaging with young adults and Gen Z, the unique positioning in the market, and more.

ASICS has always been a step ahead in the innovation game in marketing: Saurabh Sharma

Saurabh Sharma, Head of Marketing, ASICS India, shares insights into the remarkable journey of the company since its inception in 2015. From the inauguration of the first mono-store to becoming the sports goods partner for the New Delhi Marathon 2024, ASICS India has experienced substantial growth and expansion.

How GenAI is revolutionising CTV advertising in South-East Asia

In this interaction with Adgully, Noelia Amoedo, CEO, mediasmart, and Nikhil Kumar, Chief Growth Officer, mediasmart, delve into the transformative potential of Generative AI (GenAI) for CTV advertising, particularly in the booming South-East Asian market. They explore how GenAI can revolutionise ad targeting, content creation, and campaign optimisation, ultimately shaping the future of CTV and multi-screen journeys.

Vivo aims to enable women to become enabler of Indian biz fraternity: Geetaj Channana

In conversation with Adgully, Geetaj Channana, Head of Corporate Strategy, Vivo India, underscores the importance of providing adequate support for ‘Women in STEM’ by saying, “I think to succeed at the workplace, it is not only important to have the money to complete your education, you need to have the intent to complete it also. And you should have the soft skills that are required to succeed in business.”

Tarun Jha, CEO, Havas Worldwide India moves on

Tarun Jha, who had joined as the Chief Executive Officer has decided to move on, to pursue other interests. Over the past one year, Tarun was instrumental in building the creative agency, putting strong processes in place, and hiring a strong team of leaders who have helped the agency witness an impressive growth.

EU approves world's first AI law

The European Union Parliament on Wednesday approved the Artificial Intelligence Act that ensures safety and compliance with fundamental rights, while boosting innovation. The regulation, agreed in negotiations with member states in December 2023, was endorsed by MEPs with 523 votes in favour, 46 against and 49 abstentions. It aims to protect fundamental rights, democracy, the rule of law and environmental sustainability from high-risk AI.

Healthy snacking market gains momentum spurred by consumer demand, mindful eating

India is projected to have an addressable base of 120 Mn health-conscious individuals by next year, with nearly half of these coming from outside the metros and Tier 1 cities. Moreover, the preventive healthcare segment is predicted to reach $100 billion in value, with healthy consumption accounting for 30% of this opportunity. Therefore, it’s no surprise that D2C startups are flocking to meet this ever-increasing demand.