Week at a glance: Ashish Bhasin’s elevation; Auto sector’s festive season expectations

Ashish Bhasin on APAC leadership, Bhadkamkar’s promotion, the road ahead

Dentsu Aegis Network today announced the appointment of Ashish Bhasin, CEO, Dentsu Aegis Network Greater South into the newly created role of CEO, Dentsu Aegis Network, APAC, effective immediately. Based in Singapore, he joins the Dentsu Aegis Network Global Executive team and will report into Takaki Hibino, Executive Chairman, Dentsu Aegis Network APAC. Takaki’s role as Executive Chairman, APAC remains the same.

Amid gloom, auto sector expects a revival during forthcoming festive season

The slowdown in the economy has been cause for growing concerns. One of the sectors that has borne the brunt of the slowdown has been the auto sector. As per media reports, sales of two-wheelers as well as four-wheelers fell by almost half in August 2019, compared to the corresponding month in 2018. Auto manufacturers have attributed this downturn mostly to poor consumer sentiments.

Flipkart launches Hindi interface as e-comm players eye major share of Bharat

A large number of websites in India cater to the top 10 per cent of the total 74 per cent literate audiences in the country. A large section of the netizens finds it difficult to surf the internet as they are not comfortable with the English language. This has often happened with me, as the help at my home on several occasions has asked me to order items for her from these platforms as she is not comfortable with the English language used on these platforms. While these people are definitely aware of the services that e-commerce the platforms provide, they find it out of their reach as language acts as a barrier.

The Disrupters: Zero Gravity Communications – Finding success with the basics

Surviving and thriving amid the presence of large agency networks are the smaller, independent agencies, often referred to as ‘boutique agencies’. Quite often created by former employees of larger networks venturing out on their own, and sometimes by people from different professional backgrounds, these independent agencies are being increasingly recognised for their brilliant campaigns and benchmark-setting innovative thinking.

Will Vivo’s photography gamble for the new V17Pro pay off?

Vivo has embarked on an exploratory journey with its latest photography campaign – #ClearAsReal. The global innovative smartphone brand has collaborated with digital publisher National Geographic Traveller India to launch a campaign ahead of the launch of its upcoming flagship device – the V17Pro. The campaign will be deployed across multiple sites in Delhi-NCR and Mumbai on OOH, DOOH, and social media starting September 5, 2019. The images captured were shot on the new Vivo V17Pro to capture the real and unexplored emotions in these cities.

What does PornHub have to do with saving our oceans?

Plastic waste has been one of the main pollutants of our environment for decades. A lot of this plastic waste enters our water bodies, which not just pollutes the water but also dangerously affects the marine life. The dangerous and environment altering consequences of plastic pollution have brought NGOs and Governments across the world together to fight the growing menace.

Sunny Oil's gamble to be different pays off, generates conversations

Sunny Oil’s latest campaign – #LifeAapkiRecipeAapki – is less about oil & cooking and more about the tough situations faced by women today. The campaign by the flagship brand of FrigorificoAllana, the Consumer Products division of the Allana Group, deviates from the usual taste and health proposition of cooking oil brands and puts the spotlight on women as decision makers.

Breaking News: Bhavana Mittal joins RPSG Group as Head of Media & Digital

RPSG Group has appointed Bhavana Mittal as Head of Media & Digital, sources have confirmed to Adgully. The group's brand portfolio includes Too Yumm!,SaregamaCarvaan, Spencer's Retail and Nature's Basket. She will assume her new role effective immediately.

Indians spend 70 minutes per day on OTT platforms: KPMG-Eros Now report

KPMG in India and Eros Now, have launched the report, ‘Unravelling the digital video consumer: Looking through the viewer lens’, that takes a deep dive into the consumption habits of the Indian OTT viewers and their content preferences, across 16 Indian cities.

Ad land’s Young Guns: Ashwani Harshprasad, Dentsu Aegis Network

As Product Manager in the South Asia Data Sciences Division of Dentsu Aegis Network, Ashwani Harshprasad has been pivotal in decoding audience behaviour to create bespoke and proprietary data-driven products that are adopted in 25 markets of the globe. With over 6 years of experience in the mar-tech and advertising domain, he has worked in building core frameworks for some of the largest BFSI institutions like the World Bank, during his stint with Orange, to creating a complex transaction engine underlaying the globally renowned DAN Data Labs ecosystem powered by Blockchain. Harshprasad’s experience in core backend logic has led to his representation of DAN India in regional forums.

Ad veteran, William Fernandes joins MTMC

India’s premier advertising agency, MTMC has appointed William Fernandes as Unit Creative Head effective from 6th September 2019.

Music industry’s contribution to Indian economy at Rs 8,660 cr: IMI-Deloitte report

The ‘Economic impact of the recorded music industry in India’ report estimates recorded music industry in India to be Rs 1,068 crore (about 0.006 per cent of India’s GDP), employing 1,460 full-time employees. The report was jointly launched by Indian Music Industry (IMI), the apex trade body representing the recorded music companies on a pan-India basis, along with Deloitte, at Dialogue: The Indian Music Convention 2019.

Fortune Brings Tech & Food Together in A Charming Story by Ogilvy South

Fortune Oils’ latest campaign unveils a sweet story of a husband and wife. We see the wife cooking in the kitchen when her husband enters the room with his latest toy – a voice assistant gadget. When the wife stops him from sampling the food that is being prepared, he decides to tease his wife by asking the voice assistant which restaurant serves the best ‘gobikekofte’. To his surprise, the voice assistant replies that the best ‘Gobi kekofte’ was being served in his kitchen. The voice assistant continues by saying along with other fresh ingredients that are handpicked for use in the kitchen, the most important input is everyone’s favourite cooking oil – Fortune. And all this comes together in dishes that taste so good because they are prepared with love at home.

Dentsu Webchutney launches program to groom next-gen ad talent

DentsuWebchutney, the creatively-led digital agency from the house of Dentsu Aegis Network, is changing its equation with internships in the industry. Starting today, it’s accepting submissions for The Ad Fellows, designed for ambitious entrants in the creative business.

Dainik Bhaskar restructures corporate sales team

DB Corp Limited (DBCL), India’s largest print media company and home to flagship newspapers DainikBhaskar, Divya Marathi and Saurashtra Samachar, today announced key restructuring in Corporate Sales and Marketing Div.

Paytm hires ex-Google executives to build its Ad business and Cloud capabilities

Digital payments leader Paytm, the brand owned by One97 Communications has today announced the expansion of its leadership team with two former Google executives, Praveen Sharma, and Ankit Sinha. Praveen Sharma has been appointed as Senior Vice President, Ad Business and will be responsible for leading the group's foray into advertising across Paytm businesses. Ankit Sinha has joined as Vice President, Paytm AI Cloud and will be responsible for productization of the best of Paytm's technology stack. Both of them will report directly to Paytm Founder and CEO Vijay Shekhar Sharma.

Shemaroo Entertainment's guerilla strategy adds 'masala' to Society Tea's outdoor campaign

Society Tea has launched a new campaign ‘Masala NahiTohMazaaNahi’, which revolves around every Indian’s love for cinema and chai. The campaign has its presence across digital, outdoor, print and television. Ogilvy Mumbai launched a guerilla campaign for Shemaroo Entertainment which added more 'masala' to Society Tea's campaign.

India leads APAC in mobile ad request growth: Smaato report

Smaato, the global in-app advertising platform, has announced results from its Global In-App Advertising Trends report. Examining the first half of 2019, the report reveals valuable new insights into the programmatic growth of in-app advertising.

BARC Wk 35: SET’s strong show propels it to No. 2 in Pay Platform

BARC India data for Week 35 (Saturday, August 24 to Friday, August 30) of 2019, shows Dangal TV further firming its foothold among All Platforms in Rural+Urban [HSM (U+R) : NCCS All : 2+ Individuals] across Pay and Free platforms. Sony Entertainment Television put up a strong show this week to reach the No. 2 position in Pay Platform.