Week at a glance: Ashish Bhasin retires; An alternative to TRAI?; Nykaa’s IPO

Ashish Bhasin retires from dentsu international, headed to Harvard

Ashish Bhasin, CEO - APAC and Chairman India, dentsu international, has retired from the group after a tenure of a little over 13 and a half years. To manage this transition, Simon Jones, CFO APAC and Belli Mathanda, COO APAC will work closely with dentsu’s global CEO, Wendy Clark. In India, Peter Huijboom will continue his interim, day-to-day leadership of the business with the India leadership team, while dentsu is in the final stages of its search and appointment of a new CEO in India.

NTO 2.0: Time ripe for developing a broadcaster self-regulatory body

An alternative to TRAI or a mechanism that is in sync with the changing times is the need of the hour, say industry experts, given the kind of intrusive ways in which the broadcast industry continues to be managed. Calls for an alternative mechanism gains even more prominence, especially in view of the controversies surrounding NTO 2.0. Industry stakeholders are of the opinion that deregulating the industry will be the best way forward.

Will NTO 2.0 disrupt the sports broadcasting ecosystem in India?

In this report, Adgully seeks to understand the sports broadcasting ecosystem post the implementation of NTO 2.0 rates. Leading broadcasters have already removed their key GECs and sports channels from their channel bouquets. How will this affect the way people watch sports on TV in the coming days? Will people subscribe to sports channels on a seasonal basis, which is popular in countries like the US, whenever there is a major tournament like the IPL or a cricket or FIFA World Cup in season?

NTO 2.0: TRAI extends implementation deadline to April 1, 2022

In the latter sent to the stakeholders TRAI said: “In view of the complexities and magnitude of processes involved and keeping in view of the past experiences, it would be prudent that sufficient time should be given for migration of consumers to New Regulatory Framework 2020 to avoid any inconvenience to consumers. Sufficient time for exercising an informed choice is the basic premise of the New Regulatory Framework 2020 which will ensure easy implementation of New Regulatory Framework.”

Nykaa debuts on Dalal Street; Twitter splits into IPO haves and have nots

Nykaa made its debut on the bourses today and its Initial Public Offer (IPO) was subscribed 82 times. The beauty start-up, founded by ex-Kotak Bank’s Falguni Nayar, saw its market capitalisation cross Rs 1 lakh crore. Nykaa sold its shares via the IPO over a three-day period.

“BARC should do annual audit, corporate governance to maintain transparency”

As per the committee’s report, the Chairperson of BARC, members of the BARC Board as well as nominees of the stakeholder bodies should not only be persons of eminence with impeccable credentials in corporate governance, but should also be someone without conflicts of interest. Further, the nominee for BARC Chairperson should have no other full-time responsibilities. Articles of Association have to be amended to ensure the same, the committee said.

ZEEL Q2 FY2022 revenue up 14.9% at Rs 19,788 mn; ZEE5’s MAUs reach 93.2 mn

Zee Entertainment Enterprises Ltd has reported 14.9% growth in its revenues for the second quarter ended September 30, 2021 at Rs 19,788 million, from Rs 17,227 million in Q2 FY2021. ZEE5, the OTT platform from ZEEL, added 13 million new monthly active users (MAUs) during the quarter to reach 93.2 million from Q1 FY2022. ZEE5 recorded 186 minutes of average watch time per viewer per month in Q2.

SunTV may invest Rs 1-1.5 bn in OTT platform post March 2022

SunTV’s overall revenues grew 9.6% YoY (up 2.3% QoQ; up 4.2% versus pre-COVID levels) to Rs 8,287 million, better than Rs 7,562 million estimated. Ad revenues positively surprised, growing 39.8% YoY to Rs 3,417 million (up 40% QoQ; up 1.4% versus pre-COVID levels) Non-ad revenues decelerated 5% YoY (up 6.2% versus pre-COVID levels) to Rs 4,869 million.

Meta launches Localized Business Hub for India's Small Businesses

Every month millions of small businesses - 15 million just on WhatsApp in India - use the Meta apps every month to start their online journeys, and grow their business. Increasingly these businesses are able to have global reach because of Facebook and Instagram, with more than 300 million people either liking or following an Indian small business page on Facebook.

Multiplexes are looking at adjacent businesses as alternative revenue streams: Gautam Dutta

In conversation with Adgully, Gautam Dutta, CEO, PVR Ltd, speaks at length about how the pandemic hit the cinema industry, how are they looking at revival, various initiatives launched to offset future disruptions in the industry and much more.

"Xiaomi has played a pivotal role in driving Smart TV adoption in India"

In conversation with Adgully, Jaskaran Singh Kapany, CMO, Xiaomi India, speaks about how the brand has fortified its presence in the Smart TV market, performance during the festive season this year, campaign strategy, consumer buying trends, and more.

All our non-apparel areas are showing great basket penetration: Umashan Naidoo

As part of Adgully’s Festive Mood series, we have been covering the market, brand and consumer sentiments during the festive season this year. In conversation with Adgully, Umashan Naidoo - Head of Customer & Beauty, Westside, speaks about the company’s plans to capitalise on the festive fervour, the key trends seen this year and more.

"Usha has allocated around 5% of its marketing budget for festive season at Rs 20-25 cr"

As part of Adgully’s Festive Mood series, we have been covering the market, brand and consumer sentiments during the festive season this year. In conversation with Adgully, Saurabh Baishakhia, President, Appliances, Usha International, speaks about the company’s festive marketing plans, ad spends, key consumer trends seen this year and more.

Sushant Sreeram on why Amazon Prime Video asked viewers to give up binging

In this interaction with Adgully, Sushant Sreeram, Director – Marketing, Amazon Prime Video, dwells at length on the uniqueness of the campaign, and how it has resonated with the customers in a compelling way. Excerpts:

Voltas expects more business coming in from Tier 2 & 3 markets: Deba Ghoshal

As part of Adgully’s Festive Mood series, we have been covering the market, brand and consumer sentiments during the festive season this year. In conversation with Adgully, Deba Ghoshal, Vice President and Head of Marketing, Voltas, speaks about the company’s strategy for the festive season this year, the growing demand for need-based functional categories, leveraging digital activations and more.

Mediasmart’s Nikhil Kumar decodes the CTV advertising potential for brands

Speaking to Adgully, Nikhil Kumar, Senior Director - Brand & Strategy, mediasmart, an Affle company, shares the findings and insights from the report, advertiser adoption of CTV, the potential offered by CTV Advertising, and much more.

“It takes more than just diverse advertising or optics to win over young consumers”

In conversation with Adgully, Ashvin Vellody, Partner, Deloitte Touche Tohmatsu India LLP, speaks at length about the Global Marketing Trends report and its key findings, the major shift caused by the pandemic in how marketers need to build and amplify their brand, recovery and Deloitte’s role in the new normal, and more.

PR ought to be treated as a journey, and not as a destination: Abhilasha Padhy

Abhilasha Padhy, Co-founder & Joint MD, 80dB, speaks to Adgully about her journey as an entrepreneur, why marketing and PR need to be looked at differently, safeguarding brand reputation in an uber-sensitive virtual world and more.

We saw 40% Q-o-Q growth since the initial lockdowns: Dr Pravin Shetty

In an exclusive conversation with Adgully, Dr Pravin Shetty, Co-founder, toothsi, speaks about how this company founded by orthodontists is catering to customers’ dental requirements, introducing technological innovations, as well as plans to become an end-to-end provider of smile makeover services, and more.

Shashi Rajan on Sebamed’s curiosity-centered consumer strategy

In an exclusive interview with Adgully, Shashi Ranjan, Country Head, Sebamed, speaks about the brand’s purpose & growth, traction that Sebamed received for the ‘Pratham Snan Se’ campaign, the advertising journey of the brand, and a lot more.

"We are expecting 100% closure for Zoya Gallery this festive season"

As part of Adgully’s Festive Mood series, we have been covering the market, brand and consumer sentiments during the festive season this year. In conversation with Adgully, Amanpreet Ahluwalia, Business Head, Zoya, speaks about the market sentiment this festive season, the brand’s online and offline business and more.

Ad campaigns that caught people’s attention during ICC Men’s T20 World Cup 2021

As the World Cup comes to an end this week, YouGov evaluated Ad Awareness for the ICC T20 World Cup 2021 brand sponsors during the course of the tournament.

YouGov’s daily, continuous streaming syndicated brand tracking tool – BrandIndex – looked at the five brand sponsors tracked by it, namely Booking.com, Coke, Oppo, Emirates and Nissan.

75% of Truecaller’s 292 mn active users are based in India: Sagar Manikpure

In conversation with Adgully, Sagar Manikpure, VP, Global Ads Business, Truecaller, speaks about the company’s engagement in the regional markets, the growing base of active users in India, offering a 100% brand safe and fraud free platform to brands and consumers, and more.