Week at a glance: BARC debate; ISA media charter; ZEE-Sony merger; Data Protection Bill

Lack of news ratings will have an impact: Shashi Sinha

Shashi Sinha, the chief executive of IPG Mediabrands, has opined that the lack of ratings for news genre will definitely have an impact. "Transparency in ratings will make it easier for all of us," he said. He was responding to rumours that BARC news ratings will once again stop.

Legacy channels should introspect on their failing content, not ratings: Arnab Goswami

The future of the news industry cannot be held hostage by uncompetitive legacy players who cannot compete on merit, said Arnab Goswami, owner and Editor-in-Chief, Republic Media Network, and President of NBF.

BARC has done a good job in restoring TV news ratings credibility

As per top officials in Ministry of Information and Broadcasting, the Broadcast Audience Research Council (BARC) has increased the size of panel homes from about 30,000 in 2017 to 55,000 in December 2022.

ISA Media Charter: Will it bring transparency and integrity in Indian advertising?

The introduction of the ISA Media Charter by the Indian Society of Advertisers (ISA), the representative body of advertisers across the country, has ignited multiple discussions about fairness, transparency, and other related topics within the ever-evolving advertising industry.

Lok Sabha passes landmark Data Protection Bill

The Lok Sabha has passed the Digital Personal Data Protection Bill, 2023, aimed at safeguarding the privacy and security of personal data. This legislation aims to establish a robust framework for the responsible collection, usage, and protection of personal data by organisations, ensuring individuals' rights are upheld in the digital age.

Data Protection Bill will create a more accountable advertising ecosystem: Experts

After the Lok Sabha passed the landmark Digital Personal Data Protection Bill, 2023, earlier this week, the Rajya Sabha yesterday (August 9, 2023) passed the Bill. The Bill is aimed at safeguarding the privacy and security of personal data.

ZEE-Sony merger gets NCLT's nod

The National Company Law Tribunal (NCLT) has given approval to the merger of Zee Entertainment Enterprises and Culver Max Entertainment (previously known as Sony Pictures Networks India), paving the way for the creation of a media behemoth.

How Gujarat agencies have been showing the way in driving print growth & relationships

Defaulting on payments by ad agencies has been a common grouse of the print media industry for long. The Indian Newspaper Society (INS) periodically issues Notices of Disaccreditation to ad agencies that have not cleared their outstanding dues to publications.

Bobby Pawar steps down as Chairman & CCO of Havas India

Bobby Pawar, Chairman and CCO of Havas India has decided to step down from his role. He joined the network in November 2018. A much-revered advertising legend, Bobby has been a part of the advertising industry for over three decades.

Will AI Avatars like Imara change the game for PR and Communications?

In this interview with Adgully, Aakriti Bhargava, CEO-Co-founder of Wizikey, talks about the recent launch of Imara AI, the world’s first AI Avatar for PR & Communications. It marks a significant milestone for the industry.

We want to establish JioCinema & Sports18 as the home for football: Siddharth Sharma

In its ongoing effort to enhance sports viewership and cater to the insatiable appetite of football enthusiasts, Viacom18 is set to strengthen its partnership with LaLiga, a collaboration that has already been yielding positive results.

The remarkable journey of Cycle to become the world’s favourite prayer brand

75 years ago, just after India’s independence, N Ranga Rao embarked on a remarkable journey, driven by a vision to become an integral part of the nation’s prayers. During that time, the concept of branding was nascent, and numerous players were emerging in the industry. In order to shine brightly amidst the competition, he sought to establish his identity with creativity.

Our goal is to enable India market to maximise the potential of data: Jaganathan Chelliah

In conversation with Adgully, Jaganathan Chelliah, Senior Director, Marketing, India, Middle East, and TIA, Western Digital, deep-dives into the company’s vision for the India market and highlights the innovative marketing strategy adopted to reach to varied audience groups.

OLX Autos’ Maneesh Kaushal decodes the rise of data analytics in the auto industry

In conversation with Adgully, Maneesh Kaushal, Global Head of Business & Marketing Analytics, OLX Autos, speaks about how data analytics has become increasingly critical in the automotive industry, how it is helping improve operational efficiency and uncover new monetisation opportunities, and much more.

Jose Antonio Cachaza charts out LaLiga’s growth in India

LaLiga is a private sports association composed of the 20 public limited sports companies (SADs) and clubs of LaLiga Santander and the 22 of LaLiga SmartBank, and is responsible for organising professional football competitions in Spain.

How Poker Sports League is expanding the gaming landscape in India

In an interaction with Adgully, Pranav Bagai, CEO, and Co-founder of Poker Sports League, and Nitesh Salvi, Director and Founder Pocket52, speak at length about the idea behind PSL Season 5, how PSL has evolved over the past few years, brand partnerships/  sponsorships, and more.

How Ayatiworks is merging creativity and technology in digital marketing

In this interview with Adgully, Ayatiworks Founder-CEO Upendran Nandakumar talks about his brand’s inception, its marketing strategies as well as future plans in the digital realm.

Start-up Stars: Rahul Singh, Co-founder, EcoSoul Home

In conversation with Adgully, Rahul Singh, Co-founder, EcoSoul Home, talks about the establishment of EcoSoul Homes, the challenges and landmarks in its start-up journey, and much more.

How Appnext’s Timeline tech is offering a totally tailored smartphone experience

In an interaction with Adgully, Elad Natanson, CEO, Appnext, talks about how App developers can expand their reach and unlock new revenues streams via the Appnext experiences on top OEM brands.

How Her Circle has turned into a multiverse for women empowerment and inclusion

In conversation with Adgully, Tanya Chaitanya sheds light on the platforms various initiatives to empower women, remove the gender digital divide, and work on its key pillars of sustainability, inclusion and equity, entrepreneurship, and empowerment.

AG Talk: Rahul Dayama, Head of Marketing, Urbanic

In conversation with Adgully, Rahul Dayama, Head of Marketing, Urbanic, speaks at length about the brand’s new revamp, the insights behind their new campaign #YouAre, associating with micro-influencer marketing, creating a strong community, and much more.

Exclusive: Manish Wadhwa - From TV’s Chanakya to Gadar 2’s formidable antagonist

Manish Wadhwa first came into the limelight by playing the role of Chanakya in TV show Chandragupt Maurya. He will now be seen in an negative lead in Sunny Deol, starrer Gadar 2 directed by Anil Sharma. The film also stars Ameesha Patel and Utkarsh Sharma in the lead roles. Gadar 2 released on August 11, clashing with the Akshay Kumar-starrer OMG 2.