Week at a glance: BCCI media rights for IPL 2023-27; Q&A: Yahoo’s John McNerney

BCCI to float media rights of IPL 2023-2027 tender through e-Auction

The Board of Control for Cricket in India (BCCI) has announced a bidding for the media rights to the Indian Premier League (IPL) for the 2023-2027 cycle, anticipating a windfall with ten teams in the competition. The media rights will be sold via e-auction for the first time in the league's history.

Yahoo’s John McNerney on the relevance of omnichannel in a cookieless world

Connected TV holds great potential in India with consumers increasingly streaming content online, says John McNerney, Senior Director of Platforms, APAC, Yahoo. In this interview with Adgully, he touches upon the relevance of omnichannel in a cookieless world.

How EdTech companies are recalibrating their business strategies to remain relevant

One key feature of the pandemic period was the transition of India’s entire education system online as schools and colleges remained closed for extended periods. This transition was rapid and spread pan-India as educational institutions scrambled to cause as less disruption to the studies as possible.

Industry veteran Sunil Lulla joins dentsu as Consultant Advisor for India

Dentsu has announced the appointment of industry veteran Sunil Lulla as Consultant Advisor for India. Sunil will work closely with, and report into, Peter Huijboom, Interim CEO, dentsu India to focus on driving business growth and activation in the market while we continue our search for the right candidate to lead the dentsu India business.

Apple’s 2021 privacy changes reducing revenues for mobile advertisers

Two out of five mobile advertisers have reported reduced revenues due to the privacy changes effected by Apple in 2021. 75% of those that lost revenues fear for their company’s future. This was revealed by a survey by Tenjin and Growth FullStack.

Meta’s WhatsApp Chatbot for biz skilling is helping Indian SMBs scale online

Four months ago, Meta launched the Meta Business Coach tool on WhatsApp.

In less than four months alone, almost 150,000 small business owners in India have accessed the Meta Business Coach, an automated chat bot devoted to providing digital skills and tools to SMBs.

Twitter goes immersive, testing an India-only Cricket Tab on Android

The Cricket tab will be a single landing point that will serve as a channel of discovery for what’s happening in cricket along with relevant, exclusive, and Twitter-first content.

Digital campaigns in India delivered strong media quality results in H2 2021: IAS report

Integral Ad Science, a global leader in digital media quality, has released the 16th edition of the ‘Media Quality Report’, providing transparency into the performance and quality of Indian digital media, alongside global comparisons. The latest Media Quality Report highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and in-app advertising.

We have gone hyperlocal with special stories on the website: Anindya Khare

Adgully spoke to Anindya Khare, Marketing Head, Zee Media Corporation Ltd, to know more about the launch of the new channels, Zee’s strategy to promote them, the increased focus on digital as well as hyperlocal content, growth strategy for the year ahead and more.

Hendrik McDermott on OTT platform Hayu’s India growth plans

In conversation with Adgully, Hendrik McDermott, Managing Director - Direct to Consumer, Global at NBC Universal, speaks at length about what led Hayu o launch in India, its association with Amazon Prime Channels, Hayu’s content and marketing strategies for India and much more.

Radio City has created a strategic roadmap with radio & digital: Ashit Kukian

In conversation with Adgully, Ashit Kukian, CEO, Radio City, speaks about the third edition of its Hitlist OTT Awards, how Radio City is exploring new genres, increase in podcasts, the resurgence of the radio industry in the post pandemic times and much more.

Performance marketing, coupled with branding, is the future: ET Medialabs’ Vibha Singh

In an interview with Adgully, she talks about the trends in the digital marketing space, growth marketing strategies for unicorns, and much more. She believes that Apple’s recent privacy update regarding the protection of a consumer’s personal data can be a big hurdle for marketers.

“Personalisation & User-Generated Content will majorly influence buying decisions”

In conversation with Adgully, Meenakshi Oberoi, Head - Corporate Communications, Somany Impresa Group (Hindware), speaks about how communications today has become more agile, innovative, and inclusive.

“We intend to explore influencer marketing & traditional activation mediums”

In an exclusive interview with Adgully, Kinjal Shah, Head – Digital Business & Marketing, Kotak Mahindra Asset Management Co Ltd, sheds light on the latest campaign and how they plan to educate and increase awareness for their balanced advantage funds, the media strategy and more.

How PGI created a differentiated niche for platinum in India’s jewellery landscape

In an exclusive interview with Adgully, Sujala Martis, Director - Consumer Marketing, Platinum Guild International India, shares the incredible journey of Platinum Guild International (PGI) and how today the consumers are identifying with platinum and finding value in its key attributes and seeing it as a precious metal for fine jewellery.

Germinating from good stories – how GSEAMS is winning the content game

In an interview with Adgully,Arjun Singgh Baran and Kartk D Nishandar dwell on the initial days of the company, the inroads GSEAMS has made into India’s content ecosystem, pan-India strategy and more.

“The D2C market is continually on the rise and also seeing a lot of digital innovation"

In conversation with Adgully, Himanshu Gandhi, CEO & Co-founder, Mother Sparsh, speaks about how digital-first has come to be the foremost trend, changes in the personal care market, the emergence of a more immersive and interactive digital experience, and more.

BabyChakra aims to be the care companion for parents globally: Naiyya Saggi

Adgully spoke to Naiyya Saggi, Co-founder, Good Glamm Group, Founder & CEO, BabyChakra, to know what this acquisition brings to the company’s core business strength, investing in enhancing content and communities of mothers and doctors on the platform, and more.

Content Engineers aims to create commercially viable original IPs, say founders

Ex-Jio Studios chief marketing officer Saurabh Varma and ex-Cinepolis Gulf & Sony Pictures’ executive Utpal Acharya recently launched Content Engineers to “create and release grass-rooted Indian content that could come from the smallest of cities but has the potential to attract audiences globally”.

Consumer centricity is a way of life at Allana Consumer Products: Milind Pingle

In conversation with Adgully, Milind Pingle, CEO, Allana Consumer Products, speaks at length about the journey and growth of Allana brand ever since they started importing and distributing London Dairy in 2011 to how it has now expanded, the marketing strategy, growth seen during the pandemic period and much more.

Yoga Bar aims to reach Rs 500 cr in the next 2 years: Suhasini Sampath

In conversation with Adgully, Suhasini Sampath, Co-Founder, Yoga Bar, speaks about trends that will dominate in the Indian food and beverage industry in the year ahead, how the pandemic has reset priorities when it comes to food choices, the challenges and opportunities, surge in D2C market and more.

“Most women are effective leaders, just give them the space to express themselves”

In conversation with Adgully, Dharmishtha Goenka, Founder & CEO, Praakritik, speaks about the many inbuilt qualities in women that helped them handle every crisis successfully, quickly adapting to a changed work environment and more.

TV has evolved in terms of superior content creation: Rajendra Gupta

In a candid conversation with Adgully, speaks about his character in ‘Dosti Anokhi’, shooting the how in Banaras, the evolution of television content over the years, and more.