Week at a glance: Being Piyush Pandey; Festive season ad spends; Regional OTT juggernaut

Being Piyush Pandey - The ad man, his creative thinking & his formidable legacy

Come January 1, 2024, Piyush Pandey will be taking on the role of Chief Advisor at Ogilvy India. A veteran of the Indian advertising industry and an integral part of Ogilvy for over four decades Pandey has built up a formidable legacy over the years that is hard to match.

Piyush Pandey to take on advisor role; Hephzibah Pathak named Executive Chairperson

Ogilvy India is announcing an important leadership transition that will take effect from January 1, 2024. The transition will involve a variety of senior Ogilvy India veterans taking the next steps in their long tenure with the agency.

Ad spends to grow upwards of 20% in regional markets this festive season: Mahesh Shetty

In conversation with Adgully, Mahesh Shetty, Head – Network Sales, Viacom18, speaks at length about the key factors driving the ad spends during this festive season, how regional markets are becoming a focus area for brands, and much more.

Harnessing the diverse regional OTT juggernaut

From compelling Tamil dramas to hilarious Marathi comedies, regional OTT services have democratized content consumption while preserving indigenous languages and cultures. Adgully spoke to some industry experts to gauge the growth of regional content on OTT platforms as well as regional OTT platforms and the key factors fuelling this growth.

ARM Worldwide has a remarkable capacity for strategic transformation: Manas Gulati

In this exclusive interview, we sit down with Manas Gulati, Co-founder and CEO of #ARM Worldwide, a digital marketing powerhouse that has witnessed exponential growth over the past decade. Gulati delves into the key milestones that have fueled #ARM’s success.

Neela Films’ Asit Kumarr Modi on building an expansive ‘Taarak Mehta’ universe

Asit Kumarr Modi, Creator, Producer and Managing Director of Neela Film Production and Neela Mediatech, has been well known for his role as author and creator of the popular show series. In this interview with Adgully, Asit Kumarr Modi reflects on the remarkable journey of ‘Taarak Mehta Ka Ooltah Chashmah’ and its impact on the Indian society.

How HDFC ERGO General Insurance has started a movement on insurance inclusion for all

In conversation with Adgully, Somesh Surana, Head - Digital Business Group & Marketing, HDFC ERGO General Insurance, said, “We used our existing stakeholders, our customers, our agents, our employees, to promote this campaign film and this becomes more like a word of mouth communication where every person talks about it. That’s what has happened, and that’s what has given us a result of 2.5 million YouTube views within the first week itself.”

Deloitte’s Karishma Gupta & Barsha Chakraborty decode significant shifts in ad industry

In a constantly evolving advertising landscape, it is essential for brands and marketers to stay attuned to emerging trends and challenges. Karishma Gupta, Partner, Deloitte India, and Barsha Chakraborty, Manager, Deloitte India, provide insights into significant shifts in the advertising industry and the impact of trends such as mobile gaming, artificial intelligence (AI), and influencer marketing.

Affle’s Anuj Kumar on the evolution of mobile advertising, privacy, and Ad-Tech future

In this exclusive interview, Anuj Kumar, Co-Founder and Chief Revenue & Operating Officer, Affle, shares valuable insights into the evolution of mobile advertising, the trends and challenges facing the global ad tech industry.

RevX's Martje Abeldt on mastering mobile advertising strategies for business growth

In this exclusive interview with Martje Abeldt, the Chief Executive Officer of RevX, Affle, we delve into the dynamic world of mobile advertising and how RevX is redefining the game. Martje Abeldt is a multilingual technophile and an expert in mobile strategy, marketing, and technology.

PhonePe gets ad rights for Rs 150 cr from Star Sports for ICC World Cup

Star Sports, a group of television sports channel owned by Disney Star, has bagged Rs 150 crore sponsorship, for TV advertisements, from digital payment solutions provider PhonePe. With this PhonePe joins a growing list of popular brands that can advertise during the cricket World Cup starting in a couple of weeks.

MIB introduces key amendments to Cable Television Network Rules, 1994

The Ministry of Information and Broadcasting (MIB) has issued a notification amending the Cable Television Network Rules, 1994, thereby introducing a procedure for the renewal of Multi-System Operator (MSO) registrations. In addition, an enabling provision has been inserted in the Rules for the sharing of infrastructure by the Cable Operators with Broadband Service providers to promote Internet penetration to the last mile.

Prabhakar Tiwari on how AI-powered predictive models facilitate customised media planning

In this exclusive interview, Prabhakar Tiwari, CGO, Angel One Ltd, sheds light on the campaign’s inception, the awe-inspiring collaboration, and the remarkable journey of bringing innovation to life.

W-Suite: Monalisha Thakur, Co-founder & CMO, Tummoc

In convrsation with Adgully, Monalisha Thakur, Co-founder & CMO, Tummoc, a public transit App, speaks about how she maintains work-life balance as a woman leader and mother, how workplaces are appreciating and empowering working mothers, and much more.

W-Suite with Kastoor's Esha Tiwari

In conversation with Adgully, Esha Tiwari, Founder of Kastoor, a plant-based perfumery, speaks about cultivating a supportive and inclusive environment at the workplace, fostering a harmonious balance between the work and personal life, and more.

Start-up Stars: Pooja Parker, Founder, Mul Secrets

In conversation with Adgully, Pooja Parker, Founder, Mul Secrets, speaks about how Mul Secrets ensure that every individual can partake in the goodness that surrounds them. She shares about the transformative journey of Mul Secrets along with the key challenges she had to face while building up this brand.