Week at a glance: Big-tech & Metaverse; Mother’s Day Special; media automation & AI

Big-tech & Metaverse Part 1 - Will tech giants be the gatekeepers of Metaverse?

‘Snow Crash’, the now-famous 1993 science-fiction novel that coined the term ‘Metaverse’, talks about the domination of a single enterprise named the Global Multimedia Protocols Group. In real life will we see such an entity (or entities) dominating the metaverse? Will big tech players like Google and Meta become gatekeepers of metaverse? Or can we expect a collaborative space with interoperability at its core? In this three-part series, Adgully attempts to find out the answers to these questions and more.

Big-tech & Metaverse Part 2 - Are existing laws sufficient or are new ones required?

Last year, the European Union passed The Digital Markets Act, aimed at regulating the internet and enabling smaller players to compete with tech giants. EU Competition Commissioner Margrethe Vestager, who in the past has taken on the Big-Tech with a couple of high-profile anit-trust suits, said The Digital Markets Act will set the rules of the game for companies that play a role as gatekeepers.

Big-Tech and Metaverse Part 3: An oligopoly in the making?

Meta, Microsoft, and other tech giants are joining hands for metaverse tech, raising fears of a possible oligopoly. Epic Games CEO Tim Sweeney, who has warned against the prospect of another online oligopoly, is one of the ardent proponents of an open metaverse. The Internet is open to everyone. Will the metaverse be open to all like an open internet?

Mother's Day Special: Children should see parents as equal partners -Hetal Khalsa

The first W-Suite – Mother’s Day Special features Hetal Khalsa, Founder & Chief Creative Officer, PivotRoots. In this special interaction, Khalsa speaks about how she maintains work-life balance as the mother of a young daughter, PivotRoots policies to support and empower working mothers, dealing with ‘mommy guilt’, and much more.

Workplaces must empathise with working moms: Anita Nayyar

In conversation with Adgully, Anita Nayyar, COO - Media Branding & Communications, Patanjali speaks about how she maintains work-life balance as a woman leader and mother, how workplaces have appreciated and helped working mothers, and much more.

Being a mother has shaped up my EQ: Poulomi Roy

In conversation with Adgully, Poulomi Roy, CMO, RSH Global, speaks about how she maintains work-life balance as a woman leader and mother, how workplaces have appreciated and helped working mothers, and much more.

If you make the active choice to work as a mom, it should be done guilt-free: Pooja Pathak

In conversation with Adgully, Pooja Pathak, Co-Founder, Media Mantra & Influsurf Communications, speaks about how she maintains work-life balance as a woman leader and mother, how workplaces are appreciating and empowering working mothers, and much more.

In 2023, media automation & AI will significantly drive efficiency & ads: Pooja Baid

In conversation with Adgully, Pooja Baid, CMO, Philips Domestic Appliances, talks about the company’s marketing strategies for this summer, campaign strategy, leveraging traditional media in the digital era, focusing on driving aggressive penetrations, and more.

In 2023, we expect the live-streaming market to grow stronger: Mansi Jain

In conversation with Adgully, Mansi Jain, Senior Vice President and General Manager, Roposo India, speaks about the growth trends in the live-streaming market in 2023, GenZ as creators and consumers, and more.

We’re committed to using AI to enhance personalised experiences: Inderpreet Singh

In conversation with Adgully, Inderpreet Singh, Chief Business Officer, OTTplay, speaks about the journey of OTTplay Premium, offering personalised experience to comsumers, leveraging AI for an enhanced viewer experience, and much more.

Tic Tac's journey is one of innovation and adaptation: Zoher Kapuswala

In this interview with Adgully, Zoher Kapuswala, India Marketing Head - Tic Tac, Ferrero India, talks about Tic Tac's journey in India, its success in the confectionery market, innovative brand campaigns, year-on-year growth, and key focus markets in India. He discusses Tic Tac's focus on product innovation, targeted marketing strategies, building a strong brand image, and leveraging social media platforms and e-commerce partnerships to reach consumers.

Use of tech is great, but not at the cost of losing the human touch: Jagriti Motwani

In conversation with Adgully, Jagriti Motwani, Co-founder and Chief, Cha-Chi, speaks about the strategies and vision of Cha-Chi which makes it relevant in the PR industry, emerging trends and challenges, the importance of transparency and trust in PR campaigns, and much more.

PR firms will continue to bolster their social media marketing capabilities: Pranav Kumar

In conversation with Adgully, Pranav Kumar, Managing Director, Allison+Partners, speaks about the talent crunch facing the PR industry, how technology is impacting the PR operations, handling crisis situations in the era of social media, and much more.

D2C brands in India are growing at 40% CAGR: Utsav Malhotra, COO, Noise

In conversation with Adgully, Utsav Malhotra, Chief Operating Officer, Noise, speaks at length about key trends dominating the D2C industry, how D2C brands in India are growing at a CAGR of 40%, and much more.

Gunjan Arya & Devarshi Shah on why it’s the Roaring 20s all over again for OML

In conversation with Adgully, Gunjan Arya, Chief Executive Officer, and OML Entertainment Devarshi Shah, Senior VP & Business Head - Branded Content Division, OML Entertainment, speak in length about the campaign, importance of social media consumption for regional content, how is OML growing its talent pool in various states speaking various languages , focus areas for 2023, and more.

There’s nobody in the country who does denim the way Spykar does: Sanjay Vakharia

In conversation with Adgully, Sanjay Vakharia, CEO, Spykar, talks about the trends and marketing insights for 2023, Spykar’s over 30-year journey in India, ruling the denim market, engaging with Gen Z, and more.

Yulia Aslamova on DRIM’s plans to revolutionise influencer marketing

In this interview with Adgully, Yulia Aslamova, Head of Asia at DRIM Global, shares her insights on the key professional lessons learned from their successful campaign with McDonald's, the future of influencer marketing, and how DRIM Global is disrupting the industry in India with their innovative and data-driven approach. She also shares her thoughts on the potential impact of AI influencers and the company's growth plans for 2023.

How Burger Singh found the right way to market a Western product to Indians

In conversation withAdully, Kabir Jeet Singh, CEO and Founder, Burger Singh, shares the interesting journey of Burger Singh, creating a niche in a market saturated with American fast food chains, Indianising a Western product, and much more.

Gifting market pegged to grow from $119 mn in 2019 to $159 mn by 2025: Varun Moolchandani

In conversation with Adgully, Varun Moolchandani, Executive Director, Archies, speaks about the key trends dominating the gifting industry in 2023, utilisation of social media, major focus on maximising export sales, and more.

Building materials category will witness steady growth & expansion: Yogen Parikh

In conversation with Adgully, Yogen Parikh, Assistant General Manager, Astral Pipes, speaks about how the building materials industry is becoming more focused on sustainable manufacturing, advancement in technology, and more.