Week at a glance: Boycott culture; India @Oscars 2023; F&B industry; Gig economy
Indepth: The anatomy of boycott culture in India – Part 1
The social media landscape today has become a dark underbelly of the cyber world for this amorphous brigade capable of dishing out boycott calls with such bulldog tenacity that makes brands recoil, and do what they’d hate to do – withdraw the campaign that has ‘hurt’ the ‘sentiments’ of some ‘netizens’. More often, brands succumb to such online thuggery, fearing backlash of any kind, including a dent – however small it may be – to the brand image and equity.
Indepth: Maintaining creative integrity while avoiding wrath of boycott brigade - Part 2
How can marketers manage negative publicity and backlash from sections of netizens who feel indignant at what they perceive as an offensive campaign? Brands may be cagey about it; but after the boycott calls started occurring with regular intervals in the recent past, companies started instructing creative agencies to stay away from politics or religion, which would invite the wrath of the touchy boycott brigade!
RRR’s Naatu Naatu creates Oscar history for India
The powerful and very energetic ‘Naatu Naatu’ song from SS Rajamouli’s blockbuster ‘RRR’ has brought much cheer for Indians as it won the Oscar Award for Best Music – Original Song at the 95th Academy Awards.
India wins its first Oscar for 'The Elephant Whisperer'
India earned its first Oscar for 2023, with Netflix’s ‘The Elephant Whisperer’ by Kartiki Gonsalves and Guneet Monga winning the Best Documentary Short Film category at the 95th Academy Awards. In her acceptance speech, director Gonsalves expressed gratitude to the Academy, producer Guneet Monga, her family, and her "motherland India" for the honour.
How consumer behaviour in the food & beverage industry is evolving
The food and beverage industry in India is one of the high profit industries. As per Statista, the revenue in the Food market in Indi amounts to $963.60 billion in 2023. The market is expected to grow annually by 7.23% (CAGR 2023-2027). According to management consulting firm Technova, the food and beverage industry accounts for about 3% of India’s GDP and around 2/3rd of the total retail market in India.
The fascinating journey of Value 360’s Kunal Kishore in the PR realm
In this interaction with Adgully, Kunal Kishore Sinha, Founder and Director, Value 360 Communications, speaks at length about his journey, evolution of PR Industry in past two decades, memorable pitches, some tips & tricks for subordinates and more.
Key success mantras for marketing on the metaverse: Madhusmita Panda, CMO, KredX
“The use of metaverse as a marketing channel will grow in importance as virtual and augmented reality become more widespread and consumers spend more time in metaverse environments. However, it is likely that traditional marketing channels will continue to play a role and that metaverse marketing will complement, rather than replace, existing marketing approaches,” says Madhusmita Panda, Chief Marketing Officer, KredX.
Personalisation has become a key differentiator for strong customer relations: Rajat Abbi
In conversation with Adgully, Rajat Abbi, Vice President, Global Marketing - India, Schneider Electric, speaks at length about the company’s digital marketing strategy, building strong customer relations, providing customised experience to unique customer segments, and more.
Urban Company’s Bhavya Sharma on the growing importance of gig workers
Urban Company is APAC, and Middle East’s largest home services company. Bhavya Sharma, Director- Communications & ESG, Urban Company, talks about the growing importance of gig workers for companies and the economy, the challenges, as well as the importance of their skilling and training.
“Consumers are still the same, what’s evolved is the understanding of the consumer”
In conversation with Adgully, Madhuvanthi Ananth, Head of Marketing and Growth, Shopsy by Flipkart, speaks at length about the core idea behind the ‘#Aaj Shopsy Kiya Kya’ campaign, the media mix for this campaign, evolution in consumer behaviour, and more.
Women have to overcome generations’ worth of bias: Priyam Divgi
In conversation with Adgully, Priyam Divgi, Head - Corporate Communications, Wakefit.co, speaks about women in leadership positions in today’s market ecosystem, building specific skills for women to thrive within different work environments, always keeping one’s sight set on the bigger picture, and more.
Equality is a right and not a trend: Boomlet Media’s Preety Singh
In conversation with Adgully, Preety Singh, Co-Founder & Managing Director, Boomlet Media, speaks about her five most effective lessons, women leadership in the Advertising & Marketing industry, creating equal cerebral equalities for everyone at the workplace, and more.
Over 5 mn women trust Paree with their menstrual hygiene every month: Shruti Kapoor
In conversation with Adgully, Shruti Kapoor, Senior Marketing Manager, Paree Sanitary Pads by Soothe Healthcare, speaks about associating with female police officers and female athletes to promote menstrual hygiene, the key objective behind ‘Champion for Champions’ campaign, taking a progressive approach in Paree’s brand communication and marketing strategy, and more.
How Celebrity Cricket League has been marrying India’s 2 biggest passions for 2 decades
Adgully spoke with Vishnu Vardhan Induri, Co-Founder, Celebrity Cricket League (CCL), to know more about the journey of CCL, pioneering the T20 format of cricket much before the Indian Premier League came into being, brand associations, the road ahead, and more.
Building a global brand takes time, but it’s worth it: Indegene CMO Milesh Gogad
In this interview with Adgully, Milesh Gogad talks about B2B marketing, Indegene’s recent brand refresh, the use of AI/ ML in marketing, influencer marketing vis-a-vis paid advertising, etc. India ranks 3rd among Top Countries for Media: WARC Rankings 2023
WARC Media 100, the ultimate independent global benchmark celebrating advertising media excellence, is now released featuring the most awarded campaigns and companies in the world.
Digital advertising up 52% in 2022; garners 62K exclusive advertisers: TAM AdEx
Digital Ad Insertions saw a rise of 52% in Y 2022 over Y 2021. Looking at the digital ad insertion for the last five years, Y 2022 witnessed 58% growth over Y 2018.