Week at a glance: Brands and synthetic media; CMOs’ Charcha; Big tech in India

Why brands and marketers should embrace synthetic media - Part 1

‘Synthetic media’ is a catch-all term to refer to the content (text, video, and audio) generated by automation. The unfathomable abilities of AI-driven systems, assisted by recent advancements in deep learning, to generate audio/ visual content with such great fidelity is enthralling us in ways that were unthinkable just a few years ago.

Power of synthetic media Part 2: From disrupting production to non-human avatars

The world is watching with awe at the ability of AI technology to produce synthetic content at scale with a high degree of fidelity. Going forward, the tools to generate synthetic media can do away with traditional linear production processes. Can we expect AI-powered synthetic media being used increasingly by marketers and brands in the day ahead as a cost-effective strategy?

Reining in Big Tech in India: A delicate balancing act

We saw how the Competition Commission of India (CCI) has of late wrestled with Alphabet Inc-owned Google for allegedly abusing the app market in India. The CCI is accusing Google of exploiting its dominant position in Android. The watchdog has directed the tech giant to do away with restrictions imposed on device makers.

DOOH is showing increasing traction as a performance medium: Experts

After facing a slump during the pandemic times, OOH advertising has swung back in 2022. According to IMARC Group’s latest report, titled “India Digital OOH Advertising Market: Global Industry Growth, Share, Size, Trends, Opportunity, and Forecast during 2022-2027”, the India digital OOH advertising market size reached $1.5 billion in 2021. Looking forward, IMARC Group expects the market to reach $3.2 billion by 2027, exhibiting a growth rate (CAGR) of 14.7% during 2022-2027.

Join the discussions with leading marketers at CMOS' Charcha 2023 in Delhi today

The 2023 edition of CMOS’ CHARCHA – DELHI CHAPTER is being held amid very exciting and transformational times. The march of AI, especially generative AI, has accelerated in the past few months; there are major changes that are taking place in the field in data privacy and user centricity; Augmented and Virtual realities are becoming part and parcel of generating unique and memorable experiences and engagement opportunities for consumers by brands; there is an increased push for hyper-personalisation at scale; there is disruption happening in the way brands are strategising to gain their audiences’ attention, and much more.

PR has become a key cog in the wheel for brands: Atul Sharma

Atul Sharma, Managing Director, Ruder Finn India, speaks about the key trends expected to dominate in PR industry by categorizing it into People & Technology and Home & Office.

M&E outlook for 2023 is exciting, already a lot of growth on linear TV & OTT: Deepak Dhar

In conversation with Adgully, Deepak Dhar, Founder & CEO, Banijay Asia, speaks about the outlook for the M&E industry in 2023, journey with Disney+ Hotstar, bring the Indian adaptation of the global series, ‘The Night Manager’, his content game plan for 2023, the OTT ecosystem, and more.

There’ll be an increase in adoption of electric, hybrid, safer vehicles: Ashish Gupta

Speaking to Adgully, Ashish Gupta, Brand Director, Volkswagen Passenger Cars India, said, “With two brand new launches, we navigated through the challenges, learning and unlearning the consumer trends, preferences, new technologies and consumption pattern and use the insights of ‘strengthening customer connection’ while developing our marketing strategy and campaign for the year.”

Giving an immersive & experiential delight has been Dolby’s forte: Sameer Seth

In conversation with Adgully, Sameer Seth, Director, Marketing - India, Dolby Laboratories, elaborates on the recent campaign, ‘Dolby Mein Dekha or Suna Kya’, the co-marketing strategy followed by Dolby, providing Dolby experiences everwhere, and more.

At Tata CLiQ Luxury, we follow the brand philosophy of Slow Commerce: Mohua Das Gupta

In conversation with Adgully, Mohua Das Gupta, Head - Marketing, Tata CLiQ Luxury, speaks about the Evolution of luxury industry, Luxury with purpose, ‘India on the move’, engagement with the audience, marketing strategies, and more.

Marketing dollars will chase casual gamers in 2023: Gaurav Agarwal, Gamezop

Gaurav Agarwal, Co-Founder of Gamezop, shares some of his insights on the gaming industry’s expectations for 2023 and the trends dominating this dynamic industry in the year ahead.

ALTBalaji rejig: Ektaa Kapoor & Shobha Kapoor step down; new CBO appointed

ALTBalaji, one of India’s leading digital entertainment platforms, officially announced today that Ektaa R Kapoor and Shobha Kapoor have stepped down from their positions as the heads of the company.

Holistic experiences, sustainable living to dominate real estate in 2023: Raunika Malhotra

Raunika Malhotra, President – Marketing and Corporate Communications, Lodha, speaks about the key trends that are expected to dominate the real estate industry, major expectations and major focus areas of Lodha in 2023.

Meet the man revolutionising the feminine hygiene category in India

In conversation with Adgully, Deep Bajaj, CEO, Sirona, shares his journey as an entrepreneur and the Sirona ecosystem. He also talks about his key insights and takes on the upcoming trends for 2023 and how the company became the top-notch brand in the industry of Feminine Hygiene.

More women have simultaneously dropped out of the workforce altogether: Pallavi Jha

In conversation with Adgully, Pallavi Jha, Chairperson and Managing Director, Dale Carnegie Training India and WalchandPeopleFirst, speaks about DEI becoming a social movement beyond the corporate world, her formula for achieving work-life balance, why women need to speak up and lead by example, and more.

SA20 is turning out to be a massive success: Graeme Smith

Graeme Smith, League Commissioner of the SA20, is set on making the league the biggest and most vibrant cricket tournament after the IPL. With heavy investments from India-based companies, there has been a positive response from brands and broadcasters across the globe, with credit going to the IPL based franchises which have bought the available teams in the SA20 league.