Week at a glance: Brands & World Cup; Streaming wars; Disney-Reliance Talks; Festive buzz

ICC Cricket World Cup 2023: A global spectacle for brand reach and engagement

The ICC Cricket World Cup has evolved significantly as a global sporting event since its inception in 1975. Several factors have contributed to its growth and allure for brands to partner and sponsor. First and foremost is its global reach: the extensive viewership in both cricket-playing and non-cricket playing countries makes the ICC Cricket World Cup an attractive opportunity for sponsors.

Streaming Wars: How content differentiation can be game changer for OTT platforms

The rise of Over-The-Top (OTT) platforms has revolutionised the way we consume content. With the growing viewer base, OTT platforms are strengthening the content library with fresh content – both homegrown and international.

Reliance’s proposed acquisition of Disney India assets sparks transformative disruption

Reliance Industries is reportedly in discussions to acquire Disney India’s assets, including its OTT platform, for a substantial $10 billion. This proposed acquisition, at a remarkable 40% discount compared to Disney’s acquisition of Star India assets for approximately $15-16 billion in 2019, has sent ripples throughout the industry.

Evolution of festive marketing: Navigating changing consumer trends and ad strategies

The festive season in India has always been a huge occasion for marketers. What was primarily an annual offline retail indulgence by consumers, shifted to the online buying space during the COVID-19 period.

Future Generali is arming its marketing arsenal with storytellers, customer evangelists

In conversation with Adgully, Ruchika Malhan Varma, Chief Marketing Officer, Future Generali India Insurance, speaks at length about te company’s marketing initiatives in H1 of 2023, being a ‘Lifetime Partner’ for its customers and much more.

How Thomas Cook India & SOTC’s business associate program beat the Covid odds

In this interview with Adgully, Abraham Alapatt, President & Group Head - Marketing, Service Quality, Value Added Services & Innovation, Thomas Cook India, delves into the strategies and innovations that allowed Thomas Cook India and SOTC Travel to thrive and provide employment opportunities when many other businesses were struggling amidst the pandemic.

Cipla’s Achin Gupta on Berok Zindagi – Creating a new era in asthma awareness

In this exclusive interview, Adgully delves into the remarkable journey of the ‘Berok Zindagi’ campaign with Achin Gupta, CEO of One India Business at Cipla Ltd. Discover the evolution and impact of one of India’s most influential public health campaigns, aimed at transforming asthma awareness and dispelling myths.

PR Conversation: Dr Sarvesh Tiwari, Founder & MD, PR Professionals

In PR conversation this week, Dr Sarvesh Tiwari, Founder & Managing Director, PR Professionals, speaks about factors that have contributed to PR Professionals’ remarkable growth journey, the homegrown philosophy that drives the agency’s vision, the commitment to doing good in the world, and more.

AI has given a new life to Public Relations: Rahul Tekwani

In an exclusive interaction with Adgully, Rahul Tekwani, Managing Partner, Branding Edge Strategic Communication and Advisory LLP, speaks about specialising in reputation management, how AI is transforming PR, building trust with influencers, and more.

Shashi Sinha to be conferred with AAAI Lifetime Achievement Award 2023

The Advertising Agencies Association of India today announced that the AAAI Lifetime Achievement Award for 2023 will be conferred on advertising veteran Shashi Sinha. This is the highest honour to be given to an individual in India for his/ her outstanding contribution to the Advertising Industry.

33 US states sue Meta for alleged role in youth mental health crisis

As many as 33 US states have initiated legal action against Meta Platforms (META.O) and its Instagram division, asserting that they have exacerbated youth mental health issues by fostering addictive behaviour on their social media platforms.

Telecom & pay-TV revenue in India to grow at 3.1% CAGR over 2022-2027: GlobalData

The total telecom and pay-TV services revenue in India is expected to increase at a compound annual growth rate (CAGR) of 3.1% from $42.3 billion in 2022 to $44.9 billion in 2027, primarily driven by mobile data and fixed broadband segments, forecasts GlobalData, a leading data and analytics company.

Mr India back as brand ambassador for Google Pixel 8

In 1987, the world marvelled at the incredible powers of invisibility when Arun Verma, affectionately known as "Mr. India," discovered a watch that could make him disappear. Fast forward to 2023, Mr. India is back, not as a legendary character, but as the brand ambassador for Google Pixel 8 and Pixel 8 Pro, brought to life by FCB Group India.

Startup Stars: When Robot Meets Food How Jiishu Bansal is creating memorable dining experiences

In conversation with Adgully, Jiishu Bansal, Founder, Mie.Roboluscious, speaks at length about using robots in the restaurant business, creating a unique and memorable dining experience, expansion plans, and more.