Week at a glance: Broadcasters challenge NTO 2.0, Cable TV Amendments in courts

Non-cricket sports are also becoming very important for advertisers: Rohit Gupta

To know more about how brands are focusing on the Olympics for advertising as well as SPSN’s strategy for the Games and also the growing advertiser interest in non-cricket sports, Adgully reached out to Rohit Gupta, Chief Revenue Officer - Ad Sales and International Business, Sony Pictures Networks India (SPNI). 

GAMEXX Awards 2021 Early Bird Discount Extended Last Date - Wednesday, June 30, 2021 - ENTER NOW

“Paid content on OTT platforms has given rise to digital piracy amid the pandemic”

With the COVID-19 pandemic forcing a shutdown of movie halls and multiplexes across the country, the OTT players have become alternate platforms for new movie releases, and so far, it has been a win-win for the digital industry, production houses and viewers. However, the straight-to-OTT release of films has also led to an increase digital piracy, especially with the advent of new technologies. According to a report by Digital TV Research, the loss of revenue for OTT players on account of piracy in India is expected to hit $3.08 billion by 2022. 

India’s M&E industry to grow at 10.75% CAGR to reach Rs 412,656 Cr by 2025: PwC

India’s Entertainment & Media industry is expected to reach Rs 412,656 crore by 2025 at 10.75% CAGR. These figures come from PwC’s ‘Global Entertainment & Media Outlook 2021-2025’, the 22nd annual analysis and forecast of E&M spending by consumers and advertisers across 53 territories. 

India, Australia among Top 5 markets by ad spend growth globally: dentsu

Advertising investment is forecast to grow by 10.4% globally in 2021, according to the latest dentsu Ad Spend Report. The twice-yearly report which combines data from 59 markets, anticipates US$634 billion will be spent globally with all regions enjoying positive growth. 

India's OTT entertainment industry to reach $15 billion by 2030: Report

The size of the OTT market in FY20 stood in the range of US$ 1.7 Billion (both Video and Audio). Home-grown Independent Transaction Advisory firm RBSA Advisors believes that this industry has the potential to grow to be US$ 15 Billion Industry over the next 9 to 10 years. 

Broadcasters come out to challenge Bombay HC order on NTO 2.0

Broadcasters are coming out to challenge Bombay High Court’s order in the case related to TRAI’s the amended tariff order. First the Indian Broadcasting Foundation (IBF) filed a petition and now it is learnt from industry sources that Star-Disney India has also filed a petition challenging the order. The sources also told Adgully that more broadcasters are contemplating taking action i this regard and are expected to file their petitions in the coming days. 

NTO 2.0: Kerala HC relief to AIDCF in LCN for perpetuity regulation

Kerala High Court has grated relief to All India Digital Cable Federation (AIDCF), the apex body of Multi-System Operators (MSOs) in India, in its order wherein it set aside regulation 18 (4) – LCN for perpetuity. However, the High Court upheld the other regulations of TRAI’s NTO (new tariff order) 2.0. 

Twitter appoints resident grievance officer for India

Twitter has appointed Vinay Prakash as its resident grievance officer for India, meeting the requirements of Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021. 

Gaming in India – The Scope, Scale and Potential

The burgeoning gaming industry in India is creating an all new ecosystem. Various industry reports show the tremendous growth potential of this industry. According to a Deloitte report, with a share of 13% of the global gaming sessions, India is among the top five gaming markets in the world. To understand this sunrise industry further, Adgully’s premier #TwitterChat #GullyChat property is turning the spotlight on ‘Gaming in India – The Scope, Scale and Potential’. 

Thought Leadership Series: Ajay Kakar to offer a glimpse into the marketer’s mind

In the second edition of the Series will see R. Sridhar in conversation with, Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital. Along with providing strategic direction and leadership for marketing at Aditya Birla Capital and its subsidiaries, Kakar has also been a prolific speaker at several industry forums. He has been invited to partner many industry bodies in an advisory and office bearer capacity; like the Association of Mutual Funds in India (AMFI), Securities and Exchange Board of India (SEBI), Public Relations Consultants Association of India (PRCAI) and The Advertising Club of India. 

Direct selling contributes to 80% of Tupperware’s revenues in India: Deepak Chhabra

In a freewheeling conversation with Adgully, Deepak Chhabra, Managing Director, Tupperware India, speaks about how their company overcame the various challenges and has navigated through the pandemic times. He also shares the overall ambitious plans of the company has and their growth strategy for the next 3 years. 

"As a start-up in an unconventional sector, regulatory & logistical challenges were many"

In conversation with Adgully, Sanya Goel, Founder & Director, Humsafar, speaks at length about being a start-up in an unconventional sector, the regulatory and logistical challenges faced, and much more. 

A story in traditional media has little value today, if it’s not on digital: Aman Dhall

In conversation with Adgully, Aman Dhall, Founder, CommsCredible, speaks about his entrepreneurial venture, the traditional-digital divide, the value of quality coverage, managing client expectations and more. 

“We aim to make Tata Sky Binge app popular among existing 22 mn Tata Sky subscribers”

Tata Sky’s OTT content aggregator service, ‘Tata Sky Binge’, is now available to users on their smartphone devices via their app. India’s content consumption via Internet is driven by mobile devices and Tata Sky has launched its app at a time where India’s Internet population is expected to touch 900 million by 2025. In conversation with Adgully, Pallavi Puri, Chief Commercial & Content Officer, Tata Sky, speaks about the Tata Sky Binge mobile app and growth strategy. 

Facebook's WhatsApp faces a complaint by EU over new privacy updates

Facebook's owned WhatsApp faces a complaint by European Union over the new privacy updates that are pressurizing the users to accept it. The EU filed a complaint against the tech giant on Monday over the way WhatsApp has brought in changes to its terms of service and privacy policy, saying they aren't transparent or easily understood by users. 

Retention is the new growth in pandemic times: Sunil Thomas, Clevertap

In conversation with Adgully, Sunil Thomas, Co-Founder and CEO, Clevertap, speaks on the increasing relevance of customer experience, engagement and retention in an increasingly digitised world. 

How glass has gone from a low involvement category to an enabler during the pandemic

The glass industry in India is quite old and well established, with the first glass plant set up in 1908. The glass industry is divided into different segments such as Container Glass, Specialty Glass, Flat Glass, Fibre Glass, Automotive Glass. According to Mordor Intelligence, the Indian flat glass market was valued at over $2 billion in 2020 and the market is projected to register a CAGR of more than 4% during the 2021-2026 period. 

Anita Nayyar joins Patanjali Ayurveda as COO - Media & Comms

Patanjali Ayurveda has appointed industry veteran Anita Nayyar as Chief Operating Officer-Media & Communications. Before joining Patanjali Ayurveda, she was associated with Zee's OTT Platform ZEE5 India as the Head of Customer Strategy and Relationships for almost a year. 

Google announces its official launch of second cloud region in India

Google is all set to launch its second cloud region in India to accelerate innovation and enable organizations to digitally transform into the next step of digitalization in the country. The official launch of the Google Cloud region in Delhi NCR will take place on Thursday. 

How Rooter grew to 5 lakh game streamers and 1 lakh game streams per day?

Rooter is an example of one of the major start-up pivots post pandemic. Starting off as a sports engagement platform, Rooter leveraged its live content technology to deliver live action sports, commentary, live quizzes, etc., to its users. When live sports content halted during the pandemic months, Rooter saw an opportunity in game streaming content. In conversation with Adgully, Piyush Kumar, Founder and CEO, Rooter, speaks about the company’s growth, user acquisition strategy and revenue model. 

Twitter to brighten up summer of cricket with premium video content from SPNI

Twitter and Sony Pictures Networks (@SonySportsIndia) India are coming together to bring the best of sporting action to people on Twitter for the upcoming cricket season. As excitement and anticipation mount for the Indian cricket team’s Sri Lanka and England tours, for the first time, people in India will be able to experience cricket video content on their timeline with in-match and powerplay highlights. 

Twitter says 'Goodbye' to fleets

According to a Twitter's blog post, Ilya Brown, Head of Product, Brand & Video Ads, Twitter noted that the tech giant has not seen growth among users making good use of the Fleets feature because of which the feature will be discontinued on Aug. 3. 

There’s no one-size-fits-all strategy when it comes to marketing: Sapna Desai

In conversation with Adgully, Sapna Desai, Head - Marketing and Online Sales, Manipal Cigna Health Insurance, speaks at length about various challenges and solutions that marketers have come out with in the New Normal and much more. 

BARC Week 27 ratings: Star Plus is most watched among Top 10 channels

Four channels from the Star-Disney India bouquet were among the top 10 channels in terms of weekly AMA in Week 27 (Saturday, 3rd July 2021 To Friday, 9th July 2021) of BARC data (All India, 2+). Star Plus led the list with weekly AMA of 2991.78(000). Following close at No. 2 was Sun TV, which garnered weekly AMA of 2708.61(000).