Week at a glance: Budget 2022; Fighting cyber attacks; NTO 2.0 delayed; Trends 2022

With no TRPs, return of sane content has improved viewership: Amitabh Bhatnagar

In the absence of the race for TRPs, channels have dropped off the race for sensationalism to some extent and the return of sane content has helped viewership to improve, says India Ahead COO Amitabh Bhatnagar in an interview with Adgully.

Fending off cyber attacks – Why so many continue to fall prey?

Last month, the personal Twitter handle of Prime Minister Narendra Modi was also briefly hacked. While the account was restored shortly after, a tweet promoting cryptocurrency had already been shared from the handle.

TRAI extends NTO 2.0 implementation deadline

The deadline for implementing New Tariff Order (NTO) 2.0 has been extended by the Telecom Regulatory Authority of India (TRAI) to June 1, 2022. The previous deadline had been April 2022.

Budget Reactions: Snapdeal, Logicserve, CoinDCX, Hungama on Budget gains

“This is a budget that is welcoming Web 3.0, the Indian government has been at the forefront of digital adoption, via earlier initiatives such as Digital India, StartUp India, etc., and now with the introduction and recognition of ‘virtual goods or digital assets’, the initiative of a task force for Animation, Visual Effects, Gaming, etc.

"The Budget is positive, growth-oriented and with reforms in the right direction"

Anupriya Acharya, South Asia CEO, Publicis Groupe, believes that the advent of 5G is sure to transform communications – for the advertising industry it will help creation of better AV, voice and AR/VR experiences. According to her, “It will also fuel digital payments, streaming entertainment, gaming, e-commerce, tele-medicine, etc., which in turn will aid more Unicorns!”

How India’s FMCG companies view Union Budget 2022-23?

“First of all, putting money in the hands of consumers really helps, so they go out and buy products. So that was more on the front of ensuring that the demand remained robust given that we have gone through two years of pandemic.

How Kaya is strategising to be future relevant for its younger audiences

In an exclusive conversation with Adgully, Samyukta Ganesh Iyer, VP and Head of Marketing, Kaya, speaks about their new brand identity and narrative, as well as the various initiatives that the brand is planning to engage with their customers.

2022 Trends: Content owners reclaiming control, synthetic media, piracy as a service

In 2022, we need to empower AI with human reinforcement. What works well in other media platforms, does not automatically work for TV. Thankfully, there are many workable models in social media where curation of content is the norm and the work of many human influencers. By combining the two, we can better improve navigation, increase consumer satisfaction, and deliver a better ROI on content investments.

Radio ad volumes showed revival by 29% in 2021: TAM AdEx

The lowest average Ad Volumes seen in the 2nd quarter is the dip owing to the Covid second wave. Ad Volumes on Radio show a V-shaped recovery in Q3’21 and Q4’21. Radio Ad Volumes recovered to Pre-Second wave level during the festive period, where they witnessed double digit share.

"Don’t give a leadership position to tick a check box of gender sensitivity"

In conversation with Adgully, Soumini Sridhara Paul, Senior Vice President, Hungama ArtistAloud, speaks about women leader in today’s business ecosystem, lessons in crisis management during the pandemic times, gender sensitivity, Hungama ArtistAloud missions for 2022 and more.

The film industry could do with some post-pandemic cheer & relief: Anand Pandit

The pandemic had begun to affect the film industry in a big way last year when the Union Budget 2021 came up with some customs duty rate changes, says veteran producer Anand Pandit. In these, temporary import of costumes and props by filmmakers had been exempted.

Many CEOs are taking a deeply personal interest in CSR today: Nimmi Sebastian

In conversation with Adgully, Nimmi Sebastian, Head - Corporate Brand & CSR, Tesco Bengaluru and Tesco Business Services, speaks about how CSR activities have come to the fore in the pandemic times, enhance corporates’ engagement strategy, role of PR for CSR initiatives and more.

Digital may face challenges around measurement of data & authenticity: Karan Taurani

In conversation with Adgully, Karan Taurani, SVP - Research Analyst (Media & Consumer Discretionary), Elara Capital, speaks about his expectations for the advertising and Digital media sector in 2022, as well as the challenges and opportunities in the year ahead.

There is no magic cure for piracy. Plan & prepare for future: Mark Mulready, Irdeto

“Many countries do not have strong legislation and enforcement responses to address piracy. And often these are the same countries (or regions) where pirates will base their operations to evade prosecution,” says Mark Mulready, VP of Cyber Services, Irdeto.

2022 is going to be the revenge-advertising year: Mehul Gupta, SoCheers

In this interaction with Adgully, Mehul Gupta highlights the key advertising and digital marketing trends and what to expect in 2022.

CNN’s Abhijeet Dhar on brand safety, audience-first approach & proprietary technologies

CNN International has strengthened its business over the last year by growing all revenue streams, strengthening and diversifying its client base and launching innovative new products, says Abhijeet Dhar, Director – Sales, at CNN International Commercial.

How PR is helping healthcare industry fight misinformation during pandemic times

Healthcare as a sector has evolved, especially in the last 10 years. Healthcare communication was always been a challenge as earlier there were lot of restrictions from the Indian medical council when you communicate to your end audiences.

There is a growing desire to make marketing more humane: Sharat Dhall

In conversation with Adgully, Sharat Dhall, Chief Operating Officer, Policybazaar, speaks about the growing importance of short video platforms, AI/ML, Meta and Marketing Automation in 2022, as well as the challenges and opportunities in the year ahead.

Fremantle’s Aradhana Bhola on pandemic, reality shows & regional content market

In an interview with Adgully, Aradhana Bhola talks about the COVID-induced production restrictions and how her team surmounted them, the explosion of the regional content market, the relevance of reality shows in augmenting TRPs, and much more.

"Women are naturally better wired to stay calm in the face of adversities"

In conversation with Adgully, Dr Pallavi Rao Chaturvedi speaks about  women leaders and crisis management, work-life balance in the new normal, lessons she learned as a woman leader and more.

In a first, MX Player & ALTBalaji partner to launch a game linked to a reality show

Speaking on the association with ALTBalaji, Kangana Ranaut and Ekta Kapoor, Karan Bedi, CEO, MX Media, told Adgully, “It has been a very exciting partnership for us. We have partnered with ALTBalaji for different things in the past few years and we are very comfortable partnering with them.

Why OTT platforms need to embrace the cloud

Authored by Piyush Somani, Managing Director and Chairman, ESDS Software Solution Limited. Over The Top (OTT) platforms have been entertaining us long before the lockdowns and the pandemic with a variety of content. Unlimited data packs, sales on smartphones and affordable subscription plans are believed to have added to the binge-watch trend.

With international stars & 10 sponsors, Rupay Prime Volleyball League woos the masses

Speaking exclusively to Adgully, Tuhin Mishra, Co-Founder & MD, Baseline Ventures, said, “If we go back 14-15 years, the whole League system in our country actually started with Hockey. From 2008 onwards, football, table tennis, wrestling, kabaddi and badminton leagues have started.

Ad-Vantage Wk 20: What do a London Pub, a 4 x 4 & F1 have in common?

Being at the forefront of advertising and media news coverage for over a decade, Adgully has launched an engaging quiz contest to reward readers who closely follow developments in the Advertising and Marketing domain. Our quizmaster, Rajiv Gopinath, Chief Client Officer, Starcom, will share 10 topical questions every week on the latest developments in Business, Advertising and Brands.