Week at a glance: Changes at Ogilvy, Havas; #WomenDisruptors; R. Bharat turns 1

Sonal Dabral's second innings comes to an end at Ogilvy India
Sonal Dabral, Chief Creative Officer South & South East Asia and Vice Chairman Ogilvy India, has decided to move on. Sonal wants to explore options in content and content creation, something he has always had a keen interest in.

Anita Nayyar departs from Havas Group; Mohit Joshi to lead Havas Media India
After 13 years with the network, Anita Nayyar CEO of Havas Media India and Southeast (SEA) Asia, is moving on from the agency to pursue other interests. Anita who will leave the group at the beginning of May 2020, will transition the India leadership role into Mohit Joshi, Group MD reporting into RanaBarua, CEO, Havas Group India.

Kainaz Karmarkar, Harshad Rajadhyaksha and Sukesh Nayak appointed CCO, Ogilvy India
Kainaz Karmarkar, Harshad Rajadhyaksha and Sukesh Nayak will take on the joint responsibility of driving Ogilvy India’s creative product and reputation, as Chief Creative Officers, Ogilvy India.

Why being comfortable with discomfort matters to Babita Baruah
‘Women Disruptors’ is Adgully’s special initiative to bring to the fore some remarkable women achievers in M&E, Advertising, Marketing, Communications industries. Featured in this article is Babita Baruah, Managing Partner, GTB India. Driven by passion and deep consumer thinking, Baruah has a rich and wide experience across categories in FMCG, Finance and Technology.

#WomenDisruptors: Lulu Raghavan’s 5E mantra for effective leadership
‘Women Disruptors’ is Adgully’s special initiative to bring to the fore some remarkable women achievers in M&E, Advertising, Marketing, Communications industries. Lulu Raghavan, Managing Director, Landor Mumbai, has worked at Landor’s San Francisco, New York and London offices in various roles, including naming manager, brand strategist, corporate strategist and client director before setting up Landor in Mumbai and then heading the business.

Vikas Khanchandani on how R. Bharat broke away from ‘sameness’ in Hindi News genre
R. Bharat, the Hindi news channel from Republic Media Network, has completed its first year in the Hindi News genre in February. When the channel was launched, market research revealed that content architectures in the Hindi news genre were quite similar, leading to a perception of ‘sameness’ in the category.

Budget 2020: Print industry reacts to 5% cut in customs duty on newsprint
Newspaper business cheers the 5% cut in customs duty on newsprint after 10% duty was imposed last year. Newsprint consumption in India is pegged at 2.5 million tonnes per annum while domestic manufacturing capacity is at 1 million tonnes. Paper imports in India increased by 30% in terms of volume from April to September 2019 and subsequently the Government of India had imposed 10% customs duty. 

Budget 2020: It feels like a bit of a missed opportunity – Ashish Bhasin
Reacting to the Union Budget 2020-21, presented by Finance Minister Nirmala Sitharaman on February 1, 2020, Ashish Bhasin, CEO, APAC and Chairman, India - Dentsu Aegis Network, said, “I think this is a good Budget in some ways, because it has attempted to put money in the hands of the middle class through rationalisation of tax rates as well as has concentrated on looking after the agricultural sector, including introduction of best practices like storage for producers and other measures.” 

Indian ad spends pegged to grow at 10.7% in 2020: GroupM TYNY report
GroupM, the media investment group of WPP, today announced their advertising expenditure (adex) forecasts for 2020. As per the GroupM futures report ‘This Year, Next Year’ (TYNY) 2020, India will continue to top the list as the fastest-growing major ad market in the world. TYNY forecasts India’s advertising investment to reach an estimated Rs 91,641 crore this year. This represents an estimated growth of 10.7%, for the calendar year 2020.

Tokyo Olympics 2020 to contribute Rs 150 cr in incremental ad spend: GroupM
In the last decade, overall AdEx in India has grown by 3x at 12 per cent CAGR. TV ad spend has increased by 3x at 13 per cent CAGR and digital ad spend has grown by almost 18x at 38 per cent CAGR. This was revealed in GroupM’s biannual report ‘This Year Next Year’ (TYNY) released yesterday (February 5, 2020).

Case Study: Meerkat, Johnny, Tiger & the making of Brand Kia Motors in India
The Auto sector witnessed its worst slump in demand in 2 decades during the month of August 2019. Sales of domestic vehicles saw steady decline from April till September 2019. Automobile brand Kia Motors India launched its first product for the Indian market – The Kia Seltos – during the festive season in October last year. Interesting, just eight months before the launch, very few in India had even heard about the brand.

Trending Now: I anticipate a reduction in ad spends in 2020: Subhash Kamath
Subhash Kamath, CEO and Managing Partner, BBH India, highlights some key trends in the content ecosystem, growth of Video & Voice, changes in shopping behaviour, challenges to ad spend growth in 2020 and much more. 

Trending Now: Integration to remain the buzz-word this year - Ketan Desai
Ketan Desai, COO, GREY Group India, crystal-gazes into the major trends expected in the year 2020 in terms of data ecosystem, tech-based marketing, digital privacy protection, AdEx growth and more. 

Online video platforms need to be more advertiser-friendly: Jyoti Bansal
For Jyoti Bansal, CEO, PHD India, Voice, focus on data & human intelligence, responsible brands and responsible marketing are some trends that will dominate in 2020. 

PR needs to step its digital storytelling game: Pranav Kumar, Allison+Partners
Pranav Kumar, MD, Allison+Partners India, shares his insights on how the PR industry has been evolving in an increasingly challenging market ecosystem. Looking forward, Kumar gives his take on the emerging trends in the communications industry in 2020, the digital transformation in PR and more. 

Trending Now: Tech, Content, Distribution - drivers of video consumption
Mahendra Soni, Director & Co-Founder, SVF, takes a look at the content consumption in digital, the key drivers in 2020, strengthening of distribution and the emerging technologies that will give a boost to the OTT space. 

Publicis Groupe India has created a new entity ‘Publicis In-Motion'
Publicis Groupe India announced today the creation of ‘Publicis In-Motion’, its specialist entity focusing on building brand salience and creating experiences and a strong engagement with consumers, while they are quite literally, on the move. The entity will see the coming together of Arc Worldwide, Solutions and Ecosys OOH and will be powered by data and tech-enabled insights to deliver execution at scale across the Groupe.

Royal Enfield appoints PHD as their global media partner
Won following a multi-agency pitch that involved incumbent Mediacom, the appointment will see PHD India take on the complete paid media duties (planning and buying) for the Chennai-based motorcycle manufacturer in India as well as globally (across Asia-Pacific and Europe), for their motorcycles, apparel, genuine motorcycle accessories businesses.

Isobar wins creative and digital mandate for four Diageo India brands
Isobar India, the digital agency from the house of Dentsu Aegis Network (DAN), has been appointed as the creative and digital partner for Diageo India.

MediaCom awarded media mandate for Citroën India
GroupM’s media agency, MediaCom, continues its expansion in the Indian market with the recent acquisition of the media mandate of Citroën India. The Citroën brand is a globally successful brand of the auto conglomerate, Groupe PSA.

Wavemaker India wins Media Mandate for Supr Daily
Wavemaker, the media, content, and technology agency from GroupM has won media duties for Supr Daily.

SonyLIV on-boards Saugata Mukherjee; strengthens its focus on Hindi original content
Sony Pictures Networks India has on-boarded Saugata Mukherjee as Head – Original Content, Digital Business. In his new role, Mukherjee will be spearheading the Hindi original content initiatives for SonyLIV and expand the footprint of the platform. Prior to this, Mukherjee was working with Hotstar as Head of Development and Creative | Editor - Hotstar Specials.

Manisha Lath Gupta quits Uber India
Manisha Lath Gupta has decided to step down from her role at Uber India and South Asia as chief marketing officer. Her exit comes after less than a year’s stint at the company.

Amid Coronavirus scare, Lifebuoy’s ad reinforces its stature as leader
The Coronavirus epidemic has reached India and has people in panic. As alarmists scamper in search of face masks and elaborate preventative healthcare measures, a soap brand has a simple message for its consumers.

Dabur shows its ‘cool’ side as it tackles VirDas’ take on Chyawanprash
In this digital era, moment marketing has become a strong weapon in brands’ marketing arsenal. Along with new age brands, now legacy brands like Hajmola and Dabur, too, are joining the bandwagon. 

Goodknight Gold Flash eyes major share of INR 2,200 cr liquid vapouriser market
With 2.86 lakh Malaria cases and 1.36 lakh Dengue cases recorded globally, 90 per cent consumers face mosquito related problems in India. Acting upon this research, Godrej Consumer Products Ltd’s Goodknight has unveiled its new ‘Goodknight Gold Flash’ to empower India against mosquitoes. 

Virat Kohli, Akshay Kumar, Deepika Padukone, Ranveer Singh lead celeb brand value
Duff & Phelps has released the fifth edition of its ‘Celebrity Brand Valuation Study 2019’. This year, the multinational consultancy partnered with Meltwater to provide additional social media statistics and analysis for this study.