Week at a glance: CMOs’ Charcha Bengaluru; AI & marketing; Hoichoi’s journey

CMOs’ Charcha Bengaluru 2023: Marketers’ blueprint for inclusivity & sustainability

Adgully, the leading trade news portal covering the M&E, marketing and advertising industries, has announced the 2023 edition of CMOs' Charcha - Bengaluru Chapter, presented by NewsFirst Kannada. The event will take place at the Lalit Ashok Bangalore on October 6, 2023.

How AI is shaping creative campaign and marketing strategies this festive season

The great Indian festive season is the perfect opportunity for brands to connect more with the consumers and on a personal level. It allows brands to celebrate the joy of festivities together with the consumers, and at the same time have a higher revenue growth.

Vishnu Mohta on hoichoi’s UAE foray plans, pricing policy, looking beyond Bangla

Hoichoi, India’s biggest vernacular OTT platform, has marked the beginning of its 7th year with a plethora of new titles for the upcoming year. In conversation with Adgully, Vishnu Mohta, Co-Founder, hoichoi, speaks about the journey of the OTT platform, some of the key strategic approaches this year, content strategy, future plans, and much more.

Dentsu unveils ten emerging media trends set to shape 2024

Dentsu has released its annual media trends report, titled ‘The Pace of Progress: dentsu 2024 Media Trends’. Created by gathering insights from its specialists within Carat, dentsu X and iProspect globally.

Panasonic has hiked overall spends by 2.5x on social media marketing in FY24: Sunil Narula

In an exclusive conversation with Adgully, Sunil Narula, Senior Vice President - Sales & Marketing, Panasonic Life Solutions India, speaks at length about the festive plans of Panasonic, the marketing activities undertaken by it, how there is an increasing demand for modular switches in the rural markets, and how it has increased overall spends on social media marketing by 2.5 times, and much more.

Ayaesha Gooptu on Bacardi’s Legacy Collective and elevating homegrown brands

In an exclusive interview with Adgully, Ayaesha Gooptu, Head of Domestic Spirits at Bacardi in India, delves into the concept and vision behind the Legacy Collective, a platform that celebrates and promotes homegrown Indian brands.

Indian EV market revving up for accelerated growth as adoption increases

The electric vehicle market in India is witnessing a surge, thanks to the Government’s move to reduce vehicular emissions and adopting greener technologies. According to Fortune Business Insights, the electric vehicle market size in India was pegged at $1.45 billion in 2021.

How Sportskeeda is innovating ad solutions for brands for Cricket World Cup 2023

In conversation with Adgully, Kanav Sud, Director - Sales, Sportskeeda, speaks about what Sportskeeda has to offer for the Cricket World Cup, the unique content that the platform brings to the table for cricket enthusiasts, innovating advertising solutions for brands during this cricket season, and more.

We're focused on key markets of AP, Telangana, Karnataka, Odisha: P Chandra Shekhara Reddy

In conversation with Adgully, P Chandra Shekhara Reddy, Senior Vice President - Sales and Marketing, Gemini Edibles and Fats India, talks about the company’s stronghold on the South markets, special focus on health consciousness, strategy to differentiate itself from other brands, and much more.

Cable Television Networks Regulation Act, 1995 decriminalised

The Ministry of Information and Broadcasting has notified amendments in the Cable Television Networks Rules, 1994, thereby providing the operational mechanism for implementation of the decriminalised provisions of the Cable Television Networks (Regulation) Act, 1995.

Sandeep Goyal writes to ASCI regarding surrogate ads

Dr. Sandeep Goyal's open letter to ASCI highlights concerns about potential surrogate advertising by liquor brands during the ICC Cricket World Cup. Dr. Goyal urges ASCI to remain vigilant and mentions past actions taken against such practices.

TDSAT rejects AIDCF plea to prevent Disney Star from offering ICC cricket

The Telecom Disputes Settlement and Appellate Tribunal (TDSAT) has rejected a request from the All India Digital Cable Federation (AIDCF) to prevent Disney Star from offering free mobile access to the ICC Cricket World Cup 2023 through its OTT platform.

Startup Stars: Ankit Jha, Founder & CMO, DC Doctor's Choice

In conversation with Adgully, Ankit Jha, Founder and CMO, DC Doctor’s Choice, speaks about offering world-class experience to customers, the importance of maintaining exceptional quality, the company’s stress on targeted marketing, and more.

Over 70 Categories, 55+ Advertisers, 140+ brands advertised during Asia Cup 2023: TAM

The recently concluded Asia Cup 2023 registered ad volume growth of 31% compared to Asia Cup 2018 (ODI format), as per TAM Sports analysis of advertising during Asia Cup 2023.

BARC Ratings: News18 Lokmat beats ABP Majha in Marathi News segment

According to the latest BARC ratings, News18 Lokmat has surpassed ABP Majha and established dominance in the Marathi news segment. The data underscores News18 Lokmat's lead over ABP Majha, with a market share of 18.5%, while ABP Majha follows at 18.4%.

Dunzo Co-founder Dalvir Suri departs amid funds woes

Dalvir Suri, co-founder of Dunzo, is leaving the hyperlocal delivery startup after over six years. Unlike CEO Kabeer Biswas, Suri, along with other co-founders, did not have equity in the company.