Week at a glance: CMOs’ Charcha goes East; Video, Voice, Vernacular

Sam Balsara on the 3 pillars that are radically changing the Indian Consumption Story

CMOs’ Charcha - Kolkata Chapter saw a special keynote address by Sam Balsara, Chairman, Madison World, who shared his insights on ‘New Imperatives in Changing India’, where he provided several valuable perspectives on the evolving landscape of marketing and advertising in the country.

CMOs’ Charcha - Kolkata Chapter: Harnessing the new growth engine of India

In its latest edition, Adgully has turned the spotlight on the East markets – West Bengal, Assam, Arunachal Pradesh, Meghalaya, Manipur, Mizoram, Nagaland, Tripura, Sikkim and Odisha – for its CMOs’ Charcha – Kolkata Edition.

How Video, Voice, and Vernacular are reshaping today’s marketing landscape   

The recent years, especially the pandemic period, have seen an accelerated transition to digital by brands and businesses. And three powerful elements have emerged as significant drivers of this transformation – video, voice, and vernacular. Together, they are reshaping the marketing landscape and revolutionising the way brands communicate with their audiences.

Social media can be the most important weapon in a marketer’s arsenal, say experts

On the occasion of Social Media Day, which is observed annually on June 30, Adgully hosted its premier and industry-first Twitter initiative – #GullyChat – on June 28, 2023, which turned the spotlight on ‘Social Media Marketing - New trends and Best Practices for 2023’.

Navigating the AI-powered martech landscape: Neeraj Garg reveals key strategies for success

In this interview with Adgully, Neeraj Garg, Vice President & Head of Engineering at AGL (AdGlobal 360), delves into the many ways in which AI-powered solutions can be used by marketers to transform marketing campaigns. He explores how AI is currently being used in the martech industry to enhance marketing campaigns and personalise customer experiences.

It’s the age of platform-first content strategy today: Girish Upadhyay, Axis My India

In this interview with Adgully, Girish Upadhyay, Chief Marketing Officer, Axis My India, delves into the key findings of the CSI report, exploring the trends in overall household spending, variations between rural and urban households, consumption patterns of health-related items, media consumption habits, and the preferences and subscriptions of OTT platforms.

How Dunzo’s marketing strategy strikes a balance between consumer love & brand integrity

In an exclusive conversation with Adgully, Tanveer Khan, GM - Brand & Marketing, Dunzo, speaks at length about maintaining Dunzo’s brand presence in the cluttered on demand delivery space, how their marketing strategy is a mix of what people love and the core of their brand, and much more.

With revenue of $5 bn by 2027, gaming industry at an inflexion point: Varun Ganjoo

In conversation with Adgully, Varun Ganjoo, CMO & Co-Founder, Baazi Games, speaks about key trends dominating the gaming industry this year, how brands are elevating their offerings, the introduction of Self-Regulatory Bodies, and more.

With more content verticals, ad revenue & engagement can be hiked by 40%: Yashash Agarwal

In an interaction with Adgully, Yashash Agarwal, CEO & Co-founder, Gamezop, speaks about the growth and entrepreneurial journey of Gamezop, the gaming ecosystem in India, tackling challenges, what budding entrepreneurs should do to set up a successful venture, and more.

Mihir Sanchala on how PlayerzPot is pioneering change in the gaming landscape

In this interview with Adgully, Mihir Sanchala, Chief Technology Officer (CTO), PlayerzPot Media, talks about the gaming industry, with a focus on responsible gaming, user security, and innovative features. Sanchala delves into how PlayerzPot successfully navigated challenges, the unique gaming experiences that they offer, the impact of emerging technologies on the industry, and the future technological roadmap for the platform.

Consumers want more immersive experiences while choosing brands: Charu Malhotra

In conversation with Adgully, Charu Malhotra, Vice President & Head of Marketing, Hindware Ltd, speaks about the significant changes in consumer behaviour, greater integration of voice and virtual technology, rise of smart products in the bathroom, and more.

We intend to become the only choice of scooter for affluent consumers: Apoorva Saigal

In conversation with Adgully, Apoorva Saigal, Head of Corporate Communications and 2 Wheeler Marketing, Piaggio Vehicles Pvt Ltd, shares about their growth, media mix strategy, brand communication strategies and the journey of Vespa.

The world is moving towards a more performance-centric ecosystem: Tanima Dhawan

In conversation with Adgully, Tanima Dhawan, HR Director, Zoo Media, speaks about organisations today recognising the importance of good and effective leaders and not just focussing on gender, acing the balancing act for remote working, and more.

PR today is no longer just about having strong media relations: Asif Upadhye

In conversation with Adgully, Asif Upadhye, Director, SPRD, speaks about how to tailor public relations strategies to align with each client, unique and innovative approaches from SPRD, handling crisis communication for clients, and more.

The trend of buying cars in India is shifting towards digital platforms: Kunal B Marjadi

In conversion with Adgully, Kunal B Marjadi, VP - Marketing, Consumer Business, CarTrade Tech, speaks about delivering substantial value to its users, preference for used cars in the post-Covid scenario, and much more.