Week at a glance: DATAMATIXX 2023; Programmatic CTV; Adieu Maharaja; Twitter rebranding

Will programmatic CTV media buying overtake linear TV? Exploring future scope

In recent years, programmatic CTV media buying in India has experienced a rapid surge, driven by key trends and statistics. The increasing adoption of affordable Smart TVs and high-speed Internet has led to a notable shift in consumer viewing habits towards digital streaming and on-demand.

How programmatic CTV media buying is changing the face of advertising

In today’s fast-paced digital age, the advertising landscape is witnessing a significant shift as consumers increasingly turn to digital mediums and streaming services. Advertisers and media buyers are swiftly adapting their strategies to leverage programmatic CTV media buying, recognising its potential to reach targeted audiences, offer better ROI, and provide greater insights and control over ad spends.

Stage set for DATAMATIXX 2023 in Mumbai today – Join the data revolution

Organised by Adgully, the event's theme is "Unlocking Business Growth with AI & Data Performance," with a focus on the significant impact of data-driven strategies and artificial intelligence on business growth and performance.

Shaping a transparent & ethical digital landscape: Will ASCI’s guidelines work?

In a bid to enhance user experiences and uphold ethical standards within the digital realm, the Advertising Standards Council of India (ASCI) recently unveiled its latest set of guidelines, titled ‘Online Deceptive Design Patterns in Advertising’.

X factor - Twitter’s rebranding widens its scope, signifies massive overhaul: Experts

Ever since Elon Musk acquired Twitter in October 2022, the platform has been undergoing a series of transformative changes. Musk’s ambitious vision is to turn Twitter into an all-encompassing “Everything App” that goes beyond microblogging

Elon Musk unveils major Twitter rebranding: "X" new name and logo

Elon Musk, the billionaire entrepreneur, has announced a significant change in Twitter's branding. The microblogging site will now be known as "X," bidding farewell to the old name, Twitter.

Bidding adieu to the Maharaja: Ad & brand gurus get nostalgic, but stress on moving on

As per news reports, the regal-looking, somewhat roly-poly Maharaja mascot of Air India is set to be retired. Adgully reached out to some of India’s leading advertising and marketing gurus to know their views on the phasing out of the Maharaja, what the brand mascot had come to signify over the years, and whether the Maharaja is an aging reminder of a bygone era, or a strong brand icon that needs to be preserved.

Account share: Netflix subscribers prefer extra cost over more subscription fee

Netflix recently implemented a restriction on password sharing in India, following the success of a similar initiative in over 100 countries earlier this year.

Sam Balsara to lead the Indian delegation to AdAsia '23 Seoul

Sam Balsara, head of the Indian-owned Madison World will be the Leader of the Indian Delegation to the AdAsia'23 at Seoul. The AdAsia, a property of the Asian Federation of Advertising Associations (AFAA) is scheduled from October 24th. to 26th. 2023.

Cinematograph Bill: A comprehensive approach to film certification & anti-piracy measures

The Ministry of Information and Broadcasting has announced the introduction of the Cinematograph (Amendment) Bill, 2023, aimed at modernizing and enhancing the film certification process while curbing film piracy and unauthorized exhibitions.

How Luxury Real Estate Brands Should Utilise Social Media to Build Trust and Credibility

Authored by Mayank Ruia, Founder and CEO, MAIA Estates, in today's fast-paced world, developers have evolved from traditional marketing methods like hoardings, TV commercials, and newspapers to more advanced strategies.

Creative excellence cannot be replicated by algorithms alone: SW Studios

In this exclusive interview with Adgully, Pranav Agarwal, Co-founder, SW Studios, and Jaunty, Director and Producer of SW Studios, delve into the remarkable journey of SW Studios

Farmley achieved Rs 150 cr ARR within 2 yrs, maintains high NPS of 90%: Abhishek Agarwal

In an interaction with Adgully, Abhishek Agarwal, Co-Founder, Farmley, talks about his entrepreneurial journey and key learnings. He also shares about the growth of his company and ideas behind the brand.

From consumer brands to VC: The inspiring journey of Sambit Dash, Partner, RPSG Capital

In this exclusive interview Adgully, Sambit Dash, Partner at RPSG Capital Ventures, explores his inspiring journey of transitioning from the brand side to becoming a venture capitalist, and how his prior experience with consumer brands has influenced his current role.

Tithi Sarkar joins Mercedes-Benz as Corp Comm Head

Tithi Sarkar has recently joined Mercedes-Benz Research and Development India as the Head of Corporate Communications. She shared the news on her LinkedIn account.