Week at a glance: DIGIXX 2020 is back; Lessons in resurgence; Digital Dialogues

DIGIXX 2020 is back and it is more Dynamic, Resilient, Relevant than ever

DIGIXX Summit & Awards is all geared for the 2020 chapter. The flagship property of Adgully, DIGIXX’s journey began four years ago. What started as an event to bring together the digital evangelists and experts of the country under one roof, has today transformed into an important part of the industry calendar and a platform that charts the future course for the Digital industry in India.

DIGIXX 2020: Shashi Sinha on how to get your Digital Transformation strategy right

DIGIXX Summit & Awards 2020 is back for its 4th edition, and it is more dynamic, resilient and relevant than ever. Adgully’s flagship platform for the Digital Industry in India has been serving as a beacon for the industry, focussing on issues that need immediate attention as well as setting the future course for Digital in the country.

#DigitalDialogue: "Digital allows sharper targeting at lower outlay than mainline"

As a build up to our marquee event DIGIXX 2020, Adgully has taken an initiative to come out with a new series, #DigitalDialogue, which will have a special focus on the digital sector. Naresh Gupta, CSO and Managing Partner, Bang in the Middle, talks about digital transformation in the current scenario, technological investments and re-skilling the workforce.

#DigitalDialogue: Brand engagement will have to take the digital route: Ashish Tiwari

The COVID-19 pandemic and the resultant lockdown has led to a challenging economic situation and uncertainty in the market. Some of the businesses are responding by cutting down on spends, salary cuts and even laying off employees, while others are taking affirmative action to gain the most out of limited resources and fortifying themselves for the new normal once the crisis abates.

#DigitalDialogue: “Brands spending more on digital ads now will recover faster”

As a build up to our marquee event DIGIXX 2020, Adgully is continuing with its new series, #DigitalDialogue, which will have a special focus on the digital sector, how Digital is paving the way forward for companies and brands and how it will be a brand-building imperative.

Revival & Survival: Focus on building well-run businesses & strong brands - Aditya Kanthy

Aditya Kanthy, CEO & MD, DDB Mudra Group, has several aces up his sleeves as he analyses the current situation and offers several measures that agencies and clients need to take to survive and thrive as the world fights to come out of this crisis.

Blackjack, muscle memory - Sonal Dabral’s 5 lessons will help you tide over tough times

Sonal Dabral, one of Indian advertising’s most famous creative leaders, explains “5 Lessons I Learned From Life” as part of The One Club for Creativity’s new ongoing “A Creative Perspective” series of original video content.

Will COVID-19 shake up the 70:30 ad-to-subscription skew in print media?

Advertising-to-subscription revenue ratio in Indian print media is 70:30 and the skew towards advertiser support has severely affected print media. Overall ad spends on media will decline by ~18 per cent this fiscal. It will drop by ~25 per cent if you exclude digital ad spend (CRISIL Ratings).

Revival & Survival: This is no longer about CSR, but sheer corporate citizenship

Prema Sagar, Chairperson and Founder, BCW India Group, envisages the roadmap for the public relations and communications industry in the new reality of a COVID-19 disrupted world.

Revival & Survival: We expect business to get back to usual intensity in 12-15 months

Ashwini Deshpande, Co-founder, Director, Elephant Design, feels that within the creative services sectors, there could be some consolidation and players that had previously survived without adding much value to their clients’ businesses will have to recalibrate to make sense.

Revival & Survival: “We have seen 2 yrs of digital transformation in just 2 months”

Chandrahas Panigrahi, CMO and Consumer Business Head, Acer India, assesses the changes that India has gone through in these two months of lockdown and the ways in which the COVID-19 pandemic has disrupted lives and businesses.

Revival & Survival: "This could be a ‘leap’ year for digital agency business"

Chaaya Baradhwaaj, Founder & MD, BC Web Wise, takes stock of the current unpredictable situation and the measures that the Digital & Media industry needs to take for speedy business revival.

Tier 2, 3, 4 towns’ contribution to immediate short term sales up 50-75%: Experts

As India prepares to come out of the lockdown mode and get the economy back on the road to recovery, there are several things that marketers need to keep in mind as to how consumer sentiments have changed over the last 2 months

There’s business for everybody, but the ones who are hustling will gain the most: Experts

As India begins its lockdown exit strategy with easing of restrictions in a phased manner, the Advertising industry is pulling out all stops to ensure the work goes on and are trying to very closely engage with their clients. Innovation is the need of the hour and many agencies are managing to create and produce films and TVCs in spite of several hindrances and restrictions.

COVID-19 to pull down Indian M&E industry’s revenue by 16%: PHD Chamber

Media has been one of the most impacted sectors due to COVID-19 pandemic. Print Media has lost significantly in circulation and also suffered huge ad revenue loss. Electronic Media also lost heavily in ad revenues, Outdoor Media got all orders cancelled owing to no traffic on roads due to lockdown, while the Events business drew a blank as there were no events allowed in this period. All these have been revealed in a research report of PHD Chamber of Commerce & Industry (PHDCCI), titled ‘Outlook of Media and Entertainment Industry in the COVID Scenario’.

"Two-way communication is key for brands to drive affinity with their audiences"

In the ‘new normal’, marketers have been forced to shift gears and adopt new strategies to emerge ahead of the competition. During this period of forced transformation, Twitter is a platform that is gaining quite a lot of traction. Even though compared to other social media like YouTube, Facebook and Instagram, Twitter has a way to go in terms of offering the reach and engagement metrics that marketers drool over, it has become an unparalleled tool for understanding the pulse of the audience.

You need to research your way out of a crisis: Murtaza Bakir, Mintel

It is in uncertain times, more than any other time that brands and companies want to know about the shifts that are taking place in consumer behaviour. The COVID-19 crisis has disrupted the global economy, forcing businesses to navigate in uncharted waters.

How to keep brands actively interested in the Game of Marketing during COVID-19

In these unprecedented times, when most of the brands are revising or are planning to revise their marketing spends, what should the marketing industry do? Divanshi Gupta, Director, The Marcom Avenue, explores the ways in which brands can play a bigger role in this scenario.

82% audience said they are missing theatres a lot during the lockdown: Ormax Media

Ormax Media launches their report ‘Back to the Theatre’ analysing the expected theatre-going behaviour in India during COVID-19.

Insurance biz is doing very well in these uncertain times: Sharat Dhall, Policybazaar.com

As we go through Lockdown 4.0, digital further grows as people are restricted to their homes and have nothing but their screens to help them pass time. The digital sector has grown tremendously, whether it's gaming, social media or OTT. Although the digital sector has always been growing in India, the restrictions on other media in the current scenario has made digital the favourite for many in these times.

VMLY&R India appointed digital AOR for Colgate-Palmolive

After a closely contested multi-agency pitch, WPP’s VMLY&R India has been appointed the Agency-on-Record (AOR) for Colgate-Palmolive’s digital communication business. The agency’s scope will encompass digital campaign planning, creative thinking, social listening and establishing Colgate-Palmolive’s leadership position in the categories of Oral Care and Personal Hygiene in India, across all digital platforms.

Covid-19 Impact: Sakal Media Group closes its newspaper Sakal Times

Pune based English daily Sakal Times announced its last day of circulation today according to media reports. Its sister daily Gomantak Times circulated in Goa will also cease operations by June 1. Both dailies were owned by Sakal Media Group.

Seize the world full of unexplored opportunities: Himank Duvvuru

Himank Duvvuru, Head, KWAN South, takes Work From Home into perspective and talks about how to make work its own reward, increase productivity and quickly adapt to a world full of unexplored opportunities, untouched pastures and avenues.

SonyLIV 2.0 rolls out with new UX/UI and branding

SonyLIV, the OTT brand of Sony Pictures Networks India, yesterday started rolling out it’s SonyLIV 2.0 build with a refreshed & enhanced user experience and a new brand identity. The phased rollout of SonyLIV 2.0 will complete in an estimated duration of 3 weeks. The original content catalogue will launch in June’20 as part of a new LIV Premium subscription pack.