Week at a glance: DIGIXX 2024; Digital dialogue IPL 2024 ad blitz; Performance marketing

The road to ethical influencer marketing – A guide for brands

With great influence comes great responsibility. Consumers today crave authenticity and transparency, making ethical navigation of this space crucial for brands. Brands need to explore best practices to foster trust and build genuine connections with their target audience.

How digital marketing can be empowered to create more personalised experiences

In conversation with Adgully, Vivek Bhargava, Co-founder, ProfitWheel (consumr.ai), and Priyanka Aggarwal, Co-Founder, Punt Partners, speak about how digital marketing strategies can be empowered in today’s business ecosystem to build more personalised experiences.

Star Sports onboards 15 sponsors for IPL

Before the start of IPL 2024, Star Sports has secured sponsorship from 15 companies. Among them are Joy Cosmetics, Thums Up Charged, Parle Products, Asian Paints, Dettol, Vimal, Mondelez, HDFC Payzapp, Vanessa, Havells, Groww, Harpic, Amul, and Rupay. Star Sports has partnered with Tata Play to offer addressable ads during IPL, providing flexible packages, influencer marketing, customized ads, and branded content supported by AI.

Crafting performance marketing strategies to scale up for web and mobile campaigns

The eighth edition of Adgully’s flagship event – DIGIXX Summit and Awards 2024 – got off to a scintillating start yesterday. The spotlight was turned on ‘Performance Marketing Strategies by The Marketers for Web and Mobile Campaigns’, a panel discussion that was chaired by Jatin Kapoor, Managing Director, Adsflourish.

Attention economics to new metrics - Dmitriy Fedoseev lists future digital trends

Delivering a special keynote address at the eighth edition of DIGIXX Summit and Awards 2024, held in Delhi today, Dmitriy Fedoseev, VP - Programmatic, Hybrid, brought some valuable international insights while speaking on the topic – ‘International Digital Marketing Trends - From Now To Tomorrow’.

Empowering Organizations to Navigate Data Privacy Compliance in the Digital Landscape

While speaking on navigating data privacy compliance under the DPDP Act, Manisha Kapoor, a leading expert in data privacy compliance, emphasises on the importance of organizations taking proactive steps to understand and adapt to the complexities of the Digital Personal Data Protection Act. She acknowledges that while the rules are yet to be fully outlined, organizations must initiate the process of examining their current practices and assessing the pathway to compliance.