Week at a glance: Festive fervour; 12-min ad cap; Experts on Meta; Games on Netflix

12-min ad cap: TRAI should end strangulating the industry by regulations: Broadcasters

Amid the ongoing row over NTO 2.0 comes an old bone of contention between TRAI and the Indian broadcasters – the 12-minute ad cap that the regulator wants the TV channels to adhere to. The decade-old issue, which almost remained in cold storage till recently, has now been revived with TRAI moving the Delhi High Court against, what it termed as, “excessive advertisements” by news channels.

Facebook’s transition to Meta: A bold and ambitious move, say experts

Facebook last underwent a rebrand in November 2019, when it updated the company branding to be clearer about the products that come from Facebook. It introduced a new company logo and further distinguished the Facebook company from the Facebook app, which kept its own branding. The branding was designed for clarity and used custom typography and capitalisation to create visual distinction between the company and app.

Meta onboards Spark Foundry to handle its global media duties

Facebook, which was rebranded as Meta last week, has appointed Spark Foundry to handle global media planning and buying duties. The parent company’s name was changed as part of broadening its reach beyond social media into areas like virtual reality (VR), announced CEO Mark Zuckerberg on Thursday.

Unlocking the potential of business streaming: The next stage of OTT growth?

According to the Salesforce State of Marketing Report 2021, customers spent time under various phases of lockdown with their devices, digital marketing channels have seen even greater appreciation than before. Video – be it through YouTube, Twitch, or a recorded webinar – saw a particularly large boost in value.

India’s performance notwithstanding, it’s a brand bonanza at T20 World Cup 2021

 Sports are an essential driver for brand visibility as sports fans are glued online during crucial match events, which may prove to be a good opportunity for brands to connect with fans. Adgully reached out to a few World Cup sponsors to know more about how this tournament is benefiting them.

Share of celeb ads in IPL 2021 at 57% of total ad volumes; Ranveer Singh leads: TAM Sports

Three out of the Top 5 categories endorsed by Celebrity belonged to the E-Commerce sector during IPL 14. The Top 5 categories – Pan Masala, Ecom-Gaming, Ecom-Wallets, Ecom-Education, Corporate-Financial Institute – and advertisers – Dreamplug Technologies, Sporta Technologies, KP Pan Foods, Vishnu Packaging, AMFI (Association of Mutual Funds In India) – accounted for 49% and 36% share of Celebrity ad volumes, respectively, in IPL 14. During 60 matches, the number of categories increased by 2% in IPL 14 compared to IPL 13.

It's official. Netflix launches games on mobile

Netflix has officially forayed into the world of games. The streaming giant has taken the first step in launching Netflix games on mobile. Starting November 2, members the world over can play five mobile games: Stranger Things: 1984 (BonusXP), Stranger Things 3: The Game (BonusXP), Shooting Hoops (Frosty Pop), Card Blast (Amuzo & Rogue Games), and Teeter Up (Frosty Pop).

“Good storytelling encourages people to stop, pause and think”

For a better point of view on how storytelling is important and how it impacts brands and consumers, Adgully brought together some leading industry experts, who shared their views on storytelling potential in a panel discussion during CMOs’ Charcha, which was held in October 28, 2021.

“Quite a few CMOs are still a little old-fashioned while thinking of technology”

To get a better perspective on how brands are planning to reboot and grow after a severely disrupted 2020, Adgully brought together some of the best marketing minds from the industry to share their insights at CMOs’ CHARCHA, which was held on October 28, 2021. The theme for the inaugural edition of the event was ‘Taking forward the growth momentum’.

Influencer marketing has democratised the creation business: Experts

The whole process of creation has been democratised with the arrival of influencer marketing, experts said during a panel discussion on “Influencer marketing: Using it intelligently” organised by Adgully as part of the CMOs’ Charcha, held last week.

How Nick pivoted its marketing plans to multi-screen approach in pandemic times

With 700+ hours of local content, the franchise today dominates the kids’ space with winning IPs and has established itself as an undisputed category leader. In an interaction with Adgully, Sonali Bhattacharya, Head – Marketing, Kids Entertainment Cluster, Viacom18, speaks about the evolution in marketing to kids due to the unprecedented situation of COVID-19 and much more.

“OnePlus entered the smart TV segment in 2019 and saw 20% QoQ growth in Q2 2021”

In conversation with Adgully, Ishita Grover, Head of Marketing Communication and Government Relations, OnePlus India, and Saurabh Kapoor, Head of Brand and Category Marketing, OnePlus India, speak at length about OnePlus’ marketing strategy in India, new campaign with Shahid and Mira, festive season plans, as well as how the company intends to further strengthen its position in the country and more.

Damyant Singh Khanoria on OPPO’s festive season strategy

As part of Adgully’s Festive Mood series, we have been covering the market, brand and consumer sentiments during the festive season this year. In conversation with Adgully, Damyant Singh Khanoria, Chief Marketing Officer, OPPO India, speaks about how the brand is leveraging the festive season this year, campaign strategy, smartphone buying trends, and more.

Personalised & digital gifting gain precedence for corporate gifting this year

Moreover, with the boom in technology, the corporate workforce has shown a strong inclination towards digital gifting. That said, around 70% organisations, including 38% traditional businesses, have already transformed to a digitised gifting pattern. A digitised workplace contributes to an improved productivity, collaboration and enhanced employee experience, amongst others.

Thought leadership is not something one can build overnight: Rachna Baruah

In conversation with Adgully, Rachna Baruah, Founder, Madchatter, speaks about the changing face of PR, working with start-ups, thought leadership in the new normal, and more.

Our approach is to own the entire customer experience: Anushka Iyer

Adgully is turning the spotlight on the entrepreneurs who fought against all odds to bring their dreams to fruition in our special series – START-UP STARS. We at Adgully wholeheartedly support the ‘Vocal for Local’ movement and over the next few months will be featuring all local/ homegrown businesses, brands, and Apps.

We truly believe in power of customers & not marketing tools: Pankaj Upadhayay

In an exclusive interview with Adgully, Pankaj Upadhayay, CEO, Truke India, speaks about how the brand is creating differentiation, carving a niche in a market with several strong players, expansion plans, new launches during the festive season and more.

The act of listening while everyone is talking

Sukanya Chakraborty, Senior VP & Head – Corporate Communications, VFS Global, writes about the overwhelming information that people are receiving as they navigate the current times, and how, if approached the right way, the here-to-stay hybrid models will not only help businesses make the most of their talent, but also help them find innovative and cost-effective ways to strengthen consumer engagement.

How to elevate your app campaign game with marketing analytics

Mobile marketing goes hand in hand with data analysis. Contactless payments, virtual socialising, online learning, and e-commerce transactions are few among others, which have become a customer’s necessity to manage their daily routine. These mobile app services have received traction like never before, resulting in an enormous user base. Hence, there’s a need for reports to structure this data and draw meaningful insights for the app-marketers.

60% marketers say loss of cookies could reduce revenue by 25%: Lotame

Data solutions provider Lotame has announced findings from Part 2 of its “Beyond the Cookie” report. Part 1, “Beyond the Cookie: The Future of Advertising for Marketers and Publishers,” was released in February and examined how organisations are beginning to plan for the phase out of third-party cookies.