Week at a glance: Festive windfall for brands; WPP unites WT & VMLY&R; WC & brands

2023 turning out to be a bumper festive season, marketers eye 2x increase in sales

The festive season of 2023 is turning out to be yet another year of buying frenzy and positive consumer sentiments. Brands have strengthened their festive season strategies to woo consumers with various offers, discounts and anticipate as much as 2x increase in sales.

OOH advertising looking at 20-22% spends windfall this festive season

Out-of-Home advertising is one of the most prominent forms of advertising, providing greater opportunities for brand identification, brand awareness, and brand recall. Like every year, this year, too, brands have invested considerably in OOH advertising.

WPP unites Wunderman Thompson & VMLY&R to create global powerhouse

WPP today announced a major evolution in its offering to clients with the merger of Wunderman Thompson and VMLY&R. The combined entity will be known as VML and will be the industry’s largest creative company.

The content landscape is changing for good: Vinit Karnik

Vinit Karnik, Head of Sports, ESports, and Entertainment at GroupM, has a profound understanding of the dynamic changes that have swept the media landscape over the past decade. He acknowledges the positive aspect of change and how it has continually reshaped the way we consume content. In his words, “The landscape is changing for good, and change is always good.”

Maruti Suzuki has allocated Rs 20-21 cr for 2nd part of Arena campaign: Shashank Srivastava

In conversation with Adgully, Shashank Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India, said, “A car is now not just a function or just fulfilling a functional need, but it is sort of reflecting his or her personality. It is like maximising his or her life in terms of the lifestyle.”

PepsiCo looks to strengthen its hold on snacks category with Doritos’ hot offering

In conversation with Adgully, Pranshu Sahni, Category Lead, Doritos, PepsiCo India, speaks about the new category, their new TVC, growth of the chilli category for PepsiCo, and much more…

Indian consumers are well-informed with very specific needs: Damyant Singh Khanoria

In an exclusive conversation with Adgully, Damyant Singh Khanoria, Chief Marketing Officer, OPPO India, provides valuable insights into what makes the OPPO Find N3 Flip a standout in the world of smartphones. Notably, this remarkable device is more than just a phone; it's designed to offer a "Lifestyle Forward Feature" that aligns seamlessly with OPPO's brand philosophy.

Lakshmi Narayanan B decodes CEAT's innovative approach to cricket marketing

In this interview, Lakshmi Narayanan B, Chief Marketing Officer, CEAT Ltd, delves into CEAT’s creative integration of cricket into its marketing strategy ahead of the India versus Pakistan match during the ongoing Cricket World Cup 2023.

The next gen entertainment will be experienced in a parallel universe: Dilip Chandra

In an interaction with Adgully, Dilip Chandra, Vice President of Product and Analytics, Aha, speaks at length on Virtual Channels, an innovative concept poised to redefine entertainment by combining traditional television with on-demand streaming.

IBDF calls for regulatory changes in the broadcasting sector

The Indian Broadcasting and Digital Foundation (IBDF) has formally requested the Telecom Regulatory Authority of India (TRAI) to reconsider the regulation of the broadcasting sector, according to news reports. This move comes in response to challenges such as a decline in paid subscribers and increasing competition from DD Free Dish and OTT platforms.

Global retail media ad investment pegged at $141.7 bn for 2024: WARC

The rise of Retail Media in the advertising landscape has been speedy. Its Global advertising spend is poised to reach $128.2 billion this year, per WARC Media, with Amazon the biggest winner. Up 10.2% year-on-year, ad investment is forecast to rise to $141.7 billion in 2024 and is on track to overtake linear TV as the third-largest channel by spend within a few years.

Cricket World Cup sparks resurgence in advertising growth on TV

The ongoing Cricket World Cup has been a catalyst for the resurgence of advertising activity and economic growth as television witnessed overwhelming participation of advertisers in the initial matches of the event.

Netflix raises prices, adds 8.8 million new subscribers

As cricket fever sweeps across India during the ICC Cricket World Cup, Nissan India has embarked on an exciting journey of personalization and engagement in collaboration with the country's foremost food delivery app, Zomato.

Effective communication is key to success in any industry: Shutapa Paul

In  PR conversation this week, Shutapa Paul, Founder, Dharma Media Consultants, elaborates on Dharma Media Consultants’ specific strategies that provide them with a competitive edge, recent successful campaigns, highlighted their dedication to innovation, technology, and adapting to the digital age to effectively address the constantly evolving demands of their client partners and more.

Confluent’s Fred Crehan on revolutionising AI with the real-time data streaming

In this exclusive interview with Adgully, Fred Crehan, Area Vice President for Emerging Markets at Confluent, delves into the transformative role of real-time data in the Middle East region. Crehan provides insights into the unique challenges and opportunities facing Confluent in this dynamic market, the impact of their real-time AI initiative, and the strategic partnerships that are poised to reshape the technological landscape.

Start-up Stars: Sanshi Aggarwal, Founder & CEO, Flossy Cosmetics

In an interaction with Adgully, Sanshi Aggarwal, Founder & CEO, Flossy Cosmetics, speaks about the conception of her start-up venture, facing the challenge of fighting age-old perceptions about women in business, the importance of perseverance and resilience for every entrepreneur, and more.