Week at a glance: GAMEXX 2023; India’s ad boom; Oppn’s ban on news anchors

Industry experts explore new frontiers in gaming at GAMEXX Summit & Awards 2023

India today is the world’s second largest gaming market, however, in terms of app downloads India is the world’s largest mobile gaming market. As per Statista, the country recorded 421 million online gamers in the year 2022, an 8% growth over 2021. This number is expected to reach over 442 million by 2023.

From Chandrayaan-3 to Ad Boom: India’s advertising odyssey

Global advertising expenditure is anticipated to increase by 4.4 per cent in 2023, reaching a total of $963 billion for the year, according to a study conducted by global market research firm WARC.

Sets a dangerous precedent: NBDA on I.N.D.I.A. alliance’s ban on 14 news anchors

With poll battles heating up for the 2024 Lok Sabha elections, the opposition I.N.D.I.A. alliance has released a list of 14 of the country’s top TV news anchors that it has blacklisted. Among these news anchors are Aman Chopra, Amish Devgan and Anand Narasimhan of News18; Chitra Tripathi and Sudhir Chaudhary of AajTak; Gaurav Sawant and Shiv Aroor of India Today; Prachi Parashar of India TV; Arnab Goswami of Republic Bharat; Rubika Liyaquat of Bharat 24; Navika Kumar and Sushant Sinha of Times Now Navbharat; Aditi Tyagi of Bharat Express; and Ashok Shrivastav of DD News.

How experimentation and diversity of content are driving the OTT success story

There was a time, not so long ago, when people used to diligently tune in to their television sets to watch their favourite daily soaps. From Saas-Bahu dramas like ‘Kyuki Saas Bhi Kabhi Bahu Thi’ to ‘Anupama’, we have indeed come a long way.

Buoyed by positive consumer sentiments, East markets geared up for bumper festive season

Marketers are expecting another bumper festive season this year on the back of positive market and consumer sentiments. According industry experts, the advertising expenditures are estimated to be up by 15% compared to last year.

Unlocking the airwaves: TRAI’s game-changing recommendations for FM radio

The Indian radio waves are poised for a transformative shift as the Telecom Regulatory Authority of India (TRAI) steps in to address long-standing concerns and challenges faced by FM radio broadcasting. In a move that promises to reshape the industry.

Embracing tech & adapting to changing viewer habits key to be competitive: Vaishali Sharma

In conversation with Adgully, Vaishali Sharma, Head of Marketing and Communications, Sony SAB, SET & Sony MAX Movies Cluster, speaks at length about the new ‘Main khush toh family khush’ campaign, how television remains an influential medium, and much more…

Egis India’s Bhaskar Majumdar on the four pillars of a strong brand reputation strategy

In conversation with Adgully, Bhaskar Majumdar, Head - Corporate Affairs, Communication, CSR and Digital, Egis India, speaks about how strategic communication campaigns are aligned seamlessly with Egis’ business objectives in India & South Asia, Egis’ ‘Impact the Future’ corporate strategy through 2026, understanding the regulatory landscape, and much more.

Face wash category surged beyond Rs 2,500 cr in FY 2023: Rajesh Krishnamurthy

In conversation with Adgully, Rajesh Krishnamurthy, Business Director - Consumer Products Division, Himalaya Wellness Company, speaks about the new campaign and the core thought behind it, engaging with Gen Alpha, future communication and marketing strategy for Himalaya Neem Face Wash and other skincare brands of the company, and more.

AG Talk: Mohit Khattar, CEO, Graviss Foods

In an exclusive conversation with Adgully, Mohit Khattar, CEO, Graviss Foods - Baskin Robbins, speaks at length about the ice-cream brand’s strategy to remain the household name for several years; their plans for festive season; plans of expansion and much more.

W-Suite: Simran Wadhwa, Partner, SG Analytics

In conversation with Adgully, Simran Wadhwa, Partner, SG Analytics, speaks at length about her advice to aspiring women leaders, how the industry has evolved and extended opportunities to women leaders, and much more.

FCB Hires Dheeraj Sinha as Group CEO India & SA; Rohit Ohri becomes FCB Global Partner

FCB has announced important leadership succession news for its India and South Asia operations. After eight incredible years leading FCB Group India to historic success, current Group Chairman & CEO Rohit Ohri is moving into a new global role as FCB Global Partner. Succeeding him is Dheeraj Sinha, who will join in November as Group CEO India & South Asia, reporting directly to FCB Global CEO Tyler Turnbull.

Navigating digital marketing and innovation: Insights from HDFC Bank’s Jahid Ahmed

The event saw an engaging fireside chat featuring Ankit Prasad, Founder of Bobble.ai, and Jahid Ahmed, Senior Vice President, HDFC Bank. The conversation revolved around the latest innovations in advertising strategy, providing attendees with valuable insights into the evolving landscape of the industry.

Vedant Kedia on STOK Beer’s unique market positioning & innovative strategies

In this exclusive interview with Adgully, Vedant Kedia, Chief Growth Officer, Associated Alcohols & Breweries Ltd, delves into the world of STOK beer, a brand with a mission to redefine the premium beer segment.

How start-up Uplifters is empowering India’s untapped talent pool

In conversation with Adgully, Umang Sangal, Founder, Uplifters, talks about the establishment of Uplifters, the aim of giving back to the society by helping students from Tier 2 and 3 cities be job-ready with relevant skills, the challenges in the start-up journey and how they were overcome, and more.