Week at a glance: Gaming buzz; Privacy Sandbox; ICC World Cup; Q&A - Neville Bastawalla

Global gaming industry 2023 revenue at $350 bn, to reach $500 bn by 2027: Dentsu-LOCO

The third edition of GAMEXX 2023 saw the release of a White Paper on ‘In-Game Advertising & Monetisation’, which is a joint endeavour of Dentsu Gaming and LOCO. Adgully has partnered with Dentsu Gaming and LOCO for this White Paper.

69% of the gaming audience in India falls under the age of 34: EY’s Shubh Mittal

The future of gaming is exciting and full of possibilities, driven by emerging technologies, changing player expectations, and evolving market dynamics. These trends and innovations are likely to reshape how we play and experience games in the years to come. To understand these evolving market dynamics, the third edition of GAMEXX 2023 saw a Keynote Address by Shubh Mittal, Director, Ernst & Young.

Privacy Sandbox: What it means for advertisers?

Google Chrome has unveiled the Privacy Sandbox, which effectively eliminates third-party cookies by replacing them with viable privacy-first alternatives. According to Google, the Privacy Sandbox is a series of proposals to satisfy cross-site use cases without third-party cookies or other tracking mechanisms.

Neville Bastawalla on Sony’s mega push for Hangzhou Asian Games

Ahead of the 19th Asian Games in Hangzhou 2022, Sony Sports Network, the official broadcasters, has initiated the most extensive campaign ever witnessed in the history of the Asian Games within India. In conversation with Adgully, Neville Bastawalla, Head - Marketing & On-Air Promotions, Sony Sports Network, SPN, speaks about the new campaign, what new they have lined up for the Asian Games, and much more.

How WhatsApp Channels can empower content creators

WhatsApp has introduced a new feature, called Channels, which opens up a fresh avenue for users to create one-way broadcast channels and share updates with their followers. Adgully reached out to various influencers and experts to know about their opinion, views and how Channels can help the creators connect with their audience and give a personal touch, and much more.

Rupert Murdoch steps down, Lachlan to lead Fox, News Corp

Rupert Murdoch will step down from his roles as chairman of both Fox and News Corp, paving the way for his son, Lachlan Murdoch, to assume leadership at both companies. Murdoch will transition to the position of Chairman Emeritus for both firms in mid-November, after having launched Fox News in 1996.

Disney in talks with Reliance and others for India streaming and TV business

The Walt Disney Company has reportedly engaged in discussions with various potential buyers, including India's Reliance Industries (RIL), concerning its streaming and television business in India. Reports indicate that the American entertainment conglomerate is exploring a range of deals, from a complete sale of its Disney Star business to partial transactions involving assets like sports rights and the Disney+ HotStar streaming service.

Amway India’s online sales up from over 33% in Feb 2020 to 70% at present: Ajay Khanna

In conversation with Adgully, Ajay Khanna, CMO, Amway India, talks about Amway’s flagship brand Nutrilite’s value proposition. He explains that it combines its plant-based approach, trusted quality, comprehensive product range, scientific expertise, and customer education and support to provide effective and reliable need-based recommendations to meet the health and wellness goals of discerning consumers.

How INNISFREE is showing the way for a successful sustainable beauty business

Korean beauty brand, INNISFREE, has unveiled an enchanting new identity that encapsulates its essence like never before. In conversation with Adgully, Paul Lee, Managing Director, AmorePacific Group, speaks at length about the rebranding of INNISFREE, how the brand is revitalising Jeju Island, meeting the growing demand for eco-friendly and vegan products, and much more.

Star Sports rolls out campaign blitz for ICC Men's Cricket World Cup

Star Sports has unveiled its highly anticipated campaign as the biggest cricket festival gets underway from October 5th to November 19th, 2023. The first of many campaign films, created by the in-house team at Disney Star, highlights the emotions of Indian cricket fans as they wait to win the most prestigious trophy after a hiatus of 12 years.

ICC to launch the sport’s first vertical video production at Men’s Cricket World Cup

In a first for the sport, the ICC Men’s Cricket World Cup 2023 world feed match coverage which is supported by Disney Star, will see ICC TV produce an additional vertical video feed, that will revolutionize fans’ viewing experience of the biggest Cricket World Cup ever.

IPL’s biz enterprise value tops $11.2 bn, Mumbai Indians is most valued IPL team in 2023

D & P Advisory, a provider of consulting, advisory, and valuation services, has launched Beyond 22 Yards – IPL’s Evolution meets WPL’s Aspiration, an IPL & WPL Valuation Report. According to the report, the ecosystem value of the IPL is now $11.2 billion, up by 3.3% from $10.9 billion in 2022.

Mobile Global Esports’ Kim Meltzer lays bare what lies at the heart of eSports

In an interesting keynote address at GAMEXX Summit and Awards 2023, Kim Meltzer, Chief Gaming Officer, Mobile Global Esports, and CEO, Destination Esports, who is also popularly known as ‘Esports Mom’, shared her incredible journey spanning 13 years in the video game and eSports industry. She illuminated the essence of eSports, emphasising on the paramount importance of putting gamers first.

There is so much that can be done in esports in terms of education & driving social change

The third edition of GAMEXX 2023 saw a panel discussion on ‘E-sports - Opportunities and Challenges’, which discussed the growth of e-sports, its impact on the gaming industry, and the challenges faced by e-sports companies and players. The session was chaired by Saurabh Bhatia, Category Lead - Gaming, Expand My Business.

BARC sets Rs 15 lakh annual fee for broadcasters for Respondent Level Data

BARC India has established a price of Rs 15 lakh per year for Respondent Level Data (RLD) for broadcasters. Until now, RLD was exclusively accessible to agencies that paid an annual fee of Rs 60 lakh.

Google faces biggest anti-trust trial in the US

A major landmark antitrust trial is set to begin in the US, targeting Google. The case was filed in December 2020 by the Justice Department and eleven states, accusing Google of maintaining its stranglehold on the search market through deals with smartphone manufacturers and Internet browser creators. This, says the Justice Department, has made Google the default search engine almost everywhere.

Pradnya Popade decodes what distinguishes Samsonite as a thought leader brand

In conversation with Adgully, Pradnya Popade, Head - Marketing Communications, Samsonite India, said, “When you give what the brand promises, when people start believing the brand promise because of its track record is when you take that particular message from the brand also on a face value.”

Moloco India’s Siddharth Jhawar on unlocking the potential of ML in Indian advertising

In this exclusive interview, Siddharth Jhawar, General Manager, Moloco India, delves into the transformative power of machine learning in the Indian advertising industry. Jhawar discusses Moloco’s unique role in the burgeoning AdTech landscape of India and its aspirations for the future.

Our client acquisition strategy is rooted in reality-based performance mktg: Pradeep Kumar

Neil Patel Digital India is rapidly establishing itself as the premier performance marketing company in India. In an exclusive conversation with Adgully, Pradeep Kumar (Prady), CEO, Neil Patel Digital India, speaks at length about NP Digital India’s growth story, their strategies, prime focus areas, and much more.

AI will take great control as part of a brand’s narrative in the future: Sonalee Kumar

In PR Conversation this week, Sonalee Kumar, Director, TCCGGD speaks about the PR strategies used to communicate with  luxury and lifestyle brands,  tactics employed to secure media coverage and influencer partnerships, key trends in the PR landscape for luxury and lifestyle brands, and more.

How HostBooks is disrupting the automated accounting solutions space for MSMEs & SMEs

In conversation with Adgully, Kapil Rana, Founder & Chairman, HostBooks, said, “HostBooks’ commitment to innovation, customisation, and user-friendliness positions it as a valuable tool for a wide range of businesses, from small and medium firms to larger organisations and professionals.”

Type Beauty stands out in with its focus on healing and customisation: Ananya Kapur

In conversation with Adgully, Ananya Kapur, Founder, Type Beauty, speaks about setting up her start-up venture and how her love for chemistry and being a makeup junkie helped in creating products that not only conceal or enhance features, but also to make users feel better in their own skin.

Avinash Pandey re-elected as NBDA President for 2023-2024

Avinash Pandey has been re-elected the President of the News Broadcasters & Digital Association. Mr. M.V. Shreyams Kumar, Managing Director, Mathrubhumi Printing & Publishing Co. Ltd., has been re-elected as Vice President. Mrs. Anuradha Prasad Shukla, Chairperson-cum-Managing Director, News24 Broadcast India Ltd., will continue to be the Honorary Treasurer of the NBDA for the year 2023-2024.

Top US authors sue OpenAI over ChatGPT training

A group of prominent authors has taken OpenAI to the federal court in Manhattan, accusing the company of unlawfully utilizing their literary works to train its popular AI conversational model ChatGPT. The group comprises writers such as John Grisham, Jodi Picoult, George Saunders, Jonathan Franzen, and George RR Martin, the writer of ‘Game of Thrones’.

boAt and Reliance Digital partner to offer a Futuristic Retail experience

boAt, India’s No.1 audio and wearable brand, has partnered with Reliance Digital, one of India's largest technology retail chains, to offer consumers a unique retail experience using 3D Hologram Projections to introduce the boAt Smart Ring.