Week at a glance: MOBEXX 2023; AI revolution in advertising; Rewind 2023; GullyChat

AI’s quiet revolution in advertising: Unveiling the influence of predictive analytics

In advertising, a quiet revolution is reshaping the core of decision-making processes within ad agencies. The advent of AI-driven predictive analytics has ushered in a new era, challenging traditional norms and fundamentally altering the way creative professionals navigate their craft.

AI revolution in advertising: Showcasing AI-powered optimisation strategies

In the second part of this two-part report, Adgully focusses on the key performance indicators (KPIs) that ad agencies prioritise to gauge the effectiveness of these sophisticated algorithms. By delving into the metrics that showcase tangible returns on investment (ROI), the report aims to shed light on the transformative power of AI in shaping the future of advertising, where data-driven decisions are not just a luxury, but a strategic imperative.

GullyChat: Gen AI’s integration into various fields is reshaping industries - Experts

2023 has been a year of extraordinary advancements in Artificial Intelligence (AI). Amid groundbreaking technological leaps and profound ethical debates, AI has permeated newer and unexpected areas – including media, entertainment, advertising, marketing, gaming, content, and more.

We will make shows about India that lives in the smaller cities: Neeraj Vyas

In conversation with Adgully, Neeraj Vyas, Business Head - Sony Entertainment Television, Sony SAB, PAL and Sony MAX Movie Cluster, delves into the details of their upcoming show for 2024, ‘Srimad Ramayana’. Reflecting on 2023, Vyas called it a watershed year for Sony channels, citing the success of shows like ‘Vanshaj’ on SAB and a unique approach to KBC.

Shashank Shrivastava decodes driving innovation in the automotive sector with mobile

MOBEXX Summit and Awards 2023 featured a Keynote Address by Shashank Shrivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki, on ‘Driving Innovation in the Automotive Sector: Navigating the Mobile Revolution’.

Rewind 2023: Ameer Ismail on key PR trends

Recapping the year 2023, Ameer Ismail, President, Lintas Live, MullenLowe Lintas Group, speaks about the dynamic changes brought about by AI in advertising and marketing, key trends dominating the PR industry this year, major developments at LintasLive, MullenLowe Lintas Group in 2023, outlook and plans for 2024, and more.

Rewind 2023: Premium segment grew, while mass stayed flat: Swati Rathi, Godrej Appliances

Recapping the year 2023, Swati Rathi, Head of Marketing, Godrej Appliances, speaks at length about the growth witnessed by Godrej in 2023, how flexible payment options is aiding affordability, product upgrades, and impulse purchases, and much more…

Mobile-first content strategies: Navigating the digital landscape

In its seventh edition, MOBEXX Summit and Awards 2023 turned the spotlight on the biggest disruptions in the mobile marketing space, game-changing innovations, emerging trends, strategies, as well as some pressing challenges.

AG Talk: Dr Shashank Sinha, CEO, Drools Pet Food

In an exclusive interaction with Adgully, Dr Shashank Sinha, CEO, Drools Pet Food, talks about the growth in the pet care industry in India, leveraging celebrity associations to amplify campaign effectiveness, marketing strategies, and more.

Reliance and Walt Disney in advanced talks for merger and many more

Reliance Industries and Walt Disney Co are reportedly in the final stages of crafting a non-binding term sheet to merge their Indian media operations, as per executives familiar with the matter, according to the Economic Times on Tuesday.

Google plans third-party cookie block by 2024, unveils tracking protection

On January 4, 2024, Google will launch a new browser feature named Tracking Protection, designed to enhance user privacy by automatically restricting a website’s access to third-party cookies.

Here's how 2023 was a Bollywood turnaround

As 2023 draws to a close, it cannot be denied that the year has proven to be a fantastic year for the entertainment industry. The audiences flocked to the theaters in large numbers this year and here's a look at some of the prominent names in Indian cinema who turned the tables in 2023 with their films.

Star Sports witnesses a 38% surge in ratings for PKL S10

Star Sports, the official broadcaster of the Pro Kabaddi League, has notched up strong viewership figures for the opening weekend of the milestone 10^th season. According to BARC, 80.1 million viewers tuned in to Star Sports for the first four matches, amassing 2.7 billion minutes of watch time.

How Akshay Gupta’s Pet Fed is taking pet care to the next level and many more

In an exclusive interview with Adgully, Akshay Gupta, Founder, Pet Fed, speaks about his venture, which started in 2014. Being the visionary behind this pet phenomenon, Akshay Gupta, whose passion for pets has driven the growth and success of Pet Fed, says, “I envision Pet Fed as a haven for pet lovers and their beloved companions, providing meticulously planned, unique experiences that leave a lasting impact.”